Foursquare talks with mobile phone location social network service provider

Absrtact: In Thursday, the source revealed that Microsoft was in talks with Foursquare, a social-networking provider for mobile phones, to consider investing in the social media company. It is reported that the negotiations between Microsoft and Foursquare is in the promotion phase. In addition to Microsoft,

In Thursday, the source revealed that Microsoft was in talks with Foursquare, a social-networking provider for mobile locations, to consider investing in the social media company.

It is reported that the negotiations between Microsoft and Foursquare is in the promotion phase. In addition to Microsoft, Foursquare is still in talks with other companies on investment issues, negotiations with Microsoft does not mean that in the end to achieve any form of transaction.

Foursquare allows users to sign in and show their location, such as restaurants or shops. Sources say Foursquare is still negotiating with venture capitalists who have convertible bonds and Foursquare want to convert the bonds into shares. From the current negotiations, potential investors are bullish on the prospect of Foursquare, as Foursquare has already benefited from new advertising products, and Foursquare allows the brand to target some of the subscribers. Foursquare raised $41 million in debt in April this year, which has temporarily eased the controversy over "real value" for Foursquare to win time to refine its business model.

Acquiring Foursquare shares will make Microsoft, the world's largest software developer, a more important player in social and mobile areas. In these areas, Microsoft is currently lagging far behind rivals Google (Weibo) and Apple. Foursquare previously developed an application for Microsoft's Windows 8 operating system. Influenced by Google's Android and Apple iOS operating systems, which are very popular in smartphones and tablets, Windows 8 is hard to attract developers to develop applications for.

Sales target

Jon Steinback, vice president of Foursquare Marketing, said the company would not comment on negotiations with investors. Joen Sternbeck Peter Watton, a Microsoft spokesman, Wootton whether the company will negotiate investment with Foursquare.

Steven Rosenblatt, Foursquare's chief battalion, said earlier that the company's revenue this year would exceed its previously established targets. In July this year, private Foursquare launched a check-in ad service that allowed businesses to send ads to users. Rosenblatt says this type of advertising has generated more than three times times the expected revenue for the company. "I think our business model has been proven," Rosenblatt said. Our business model is very clear and it can work. "Rosenblatt the target of the Foursquare is not possible."

Foursquare's revenue growth has given a hint of comfort to investors who have invested 600 million of billions of dollars in valuations in 2011 and have been waiting to deliver on their promises. Foursquare last year's revenue was just 2 million dollars. But in the past few months, the company has launched more advertising products in its applications. Rosenblatt said that after the user signed in, click or keep the proportion of ads to more than 15%, far more than mobile advertising usually less than 1% of the participation degree.

At the beginning of this year, Foursquare needed cash to sustain operations, and the company then predicted how the company's products would be successful in the future. But because Foursquare's target model has not been tested, investors are unable to reach agreement with the company on the question of Foursquare's value. In the end, Foursquare chose debt financing, and gained 41 million of dollars from private-equity firms Silver Lake and previous investors.

Check-in Rate

Foursquare currently has approximately 6 million check-in users per day. This figure has not changed since April this year. To change the situation, Foursquare has updated its applications for iOS and Android operating systems and developed applications for the Windows 8 operating system. New features include letting users see where their friends are located.

Foursquare also said in Thursday that the company had introduced a new technology that would automatically send referrals to users even when they were not open for applications when they visited the restaurant. Foursquare