From project to operation, the pit and the ridge on the way of pioneering business

Mobile game developers, Shanghai Ink White CEO Jiang Yifei in the game Grape x MRT entrepreneurs Christmas party to share their business from the game to the final game on the line in the process of all kinds of pits and hom, hope to be with you small and medium CP mutual encouragement. Jiang Yifei the whole entrepreneurial process into four major stages, respectively, early development, development in the middle, late development and game online. There are also some personal feelings and thoughts about operations and agents. First, the development of the early stage of development mainly divided into two pieces, are team formation and product project. Team formation do not be sick and disorderly desperately. Be sure to find like-minded, cooperative experience partners, so you can dispense with the running-in period. Because the development cycle of hand tour is very short, the market changes also very fast, generally speaking half a year is almost a hand tour development limit time, more than this time is more slow. When recruiting a partner, it's best to choose the person with multiple ability to join the team, for the entrepreneurial team, it will be easier to deploy resources. Second, the project. Try to waste time on the project, not on development. Think clearly, have ability, innovate again. In the development process, if the project did not think clearly, there are any problems, the product of any subversion, will greatly delay the progress of projects. And the most important thing is fast. At the same time, art is also very important piece, now the hands of the market, no good art performance, the product is difficult to survive. In the initial stage of product development can be a longer time to define art style, do more demo, or find suitable for their own style of art outsourcing. These are all worthwhile. Jiang Yifei said his team spent three months on the project. Second, in the middle of development after the establishment of the project, began to formally enter the game development period. In the middle of development, there are four points to note. First of all, we must adhere to the road of establishing the project, some experience of things can be modified at any time, but the core can not be shaken. This is also the reason to spend time on the project, we must avoid the development of detours. The second is the control of the team atmosphere. Entrepreneurship is a relatively difficult process, entrepreneurial period in all aspects of team members will encounter difficulties and resistance, the need for frequent communication, cohesion team strength, to have a stronger combat effectiveness, for small teams once lost cohesion team is finished. Third, pay attention to the development rhythm. It is best to develop according to experience progress, content and system development progress not disjointed, as soon as possible to experience the version. The four should pay attention to communicate with the outside world, do not behind closed doors. Some teams are unwilling to communicate with others, fearing that their ideas will be stolen. In fact, you can think of, most people can think, communicate with people many times can be less detours, so that their ideas have been validated and promoted. Third, the development of late game to the development of late, basically is the test and on-line preparation work. Games just out of the bag are generally to launch a small range of friends and relatives to test, the main role is to discover game bugs and balance changes, on the one hand can accumulate seed users. Seed users are heavily-depth players that can help youThe game in the landing of the major platforms to test the time to obtain better data. At that time their game in this way to obtain the number of users around one hundred or two hundred. The acquisition of seed users in addition to friends and family, there are other ways, such as the development process to release the test version of the accumulated users, as well as some other ways. Their team was in Baidu Bar through some of the higher cost performance of the first batch of users, the quality of this batch of users will be relatively high-quality, in the later game on the line played a very large role. Game testing is generally divided into two rounds, technical testing and experience testing, mainly in the game bug modification and the improvement of the game experience, make the game easier to be favored to retain the player. Then the game will face the platform to accept the real test. On the platform to make the first choice, because each platform's user attributes are not the same, to choose a good and their product attributes more fit platform to go on. Don't blindly pursue a big platform. When testing, do not have to choose a large platform, you can first in some small platform to test adjustments, because generally speaking, the large platform will not give a second chance. Online preparation is mainly backstage development, ready for operation, whether it is their own operations or agents, this is very important. Finally, the Platform SDK is connected. Jiang Yifei talked about the SDK as a giant pit, not ready to fall into the swamp. It will take two days for them to connect to an SDK, and in this case the three team's approach is worth learning, and they will be packaged and outsourced to other technical teams to help access, which can save a lot of time for small teams. Four, product on-line after the product line will be divided into five lines, is: content research and development of the main trunk--to promote the game function, play update, experience improvement, extend the game life cycle Operation support line-research and development activities template, will be the focus of driving and stabilizing income. Bug fix line--Solve a variety of emergency and non-emergency bugs, need to research and development margin version adapter-responsible for the new Platform SDK access, so that the adaptation to do a better job, covering more comprehensive operational data analysis line-operating background continuous improvement and meticulous, a variety of statistical needs, customer service demand support products on line after the development of the pressure will be broken , there is a need to be prepared for this. The Ninja is here. The team was not expected to have enough in this piece, their escape channel is the operation of their own, initially believed that sufficient manpower, the product really online after the discovery of a full estimate error. About the operation of their games Android and iOS channels are agents out, the escape channel by the team to operate, the real dry only to find that their operations is a huge pit. The general small and medium CP team composition is the research and development strength, the operation personnel Reserve and the research and development team is completely irrelevant, oneself does the operation, for small and medium research and development team, will break the entire team the structure, including the team leader to the operation also not necessarily has the experience, does not have to be and later in the product decision-making, such as research and development direction, the development of operating activities accounted for, will bring greater trouble to decision-making.This is one of the first, the second to do their own operations to profoundly understand the national conditions, good channels of thigh, active and channel communication. At that time, the team has no experience in this area, in a major channel online has been using the telephone communication, the result is still not get good resources. Later more familiar to know the Channel One day to access more than 10 more than 20 games, simply busy not come over, must be door-to-door to communicate only effect. As the heart of the talk, Jiang Yifei said his operation to do the promotion must learn the hype, put down the posture, put down the moral integrity. Hype is divided into two parts, part of the 2B, part of 2C, both important. iOS platform can be done first for the player to do publicity, and do Android to do first 2B, so that the channel to know you, to promote the amount will be relatively easy. About the agent Jiang Yifei recommended small CP as far as possible or to find agents. In the middle of development, get a better experience version, the first 20 level, you can start looking for agents. And the pressure on the development team will increase after the agent. The details of the version plan are higher. The agency will also have some extra work to do with the development team, but the development progress will be maintained and the pressure will be greater. Be prepared psychologically. About the version plan, Jiang Yifei recommended Jailbreak, Android, iOS genuine release interval preferably not more than one months, focus on exposure. Android, which now has a market share of almost twice times that of iOS, is in fact the equivalent of a promotional platform that can drive a broader spread effect on a base of spread. A game of Android and no Android exposure is very different, so try to release the iOS and Android version in a very short time lag, the two will have a mutually driven effect.