From literature and online games to see the giants of the upstream contend

Some time ago, I saw such a news, "perfect time and Space year cast 100 million literature website: The author divided into 90%". It is said that the news is also from the perfect interior, Chi has decided to perfect the time and space income of 5% into the Chinese network to show attention, this 5% means that the actual investment will reach billion yuan.　　If the situation is true, perfect time and space is after the grand to do the network of the second online literature of the giant, in front of the battlefield and the grand literature encounter. Breakthrough business with the same quality bottleneck upstream content to promote sustainable development boutique, product homogeneity of serious, peremptory has become the bottleneck restricting the development of Chinese online games industry. How to solve the business homogeneity of the company's own development brought about by the adverse impact? The major game enterprises have chosen to expand their own business, improve the platform of the industrial chain, and widely develop and film industry and other mutual entertainment industry cooperation.　　In addition to the game, it is to look at the upstream field of online games-network literature. The web site itself may not be very profitable, but it can be a source of value output. In view of the desire of the whole cultural industry for the excellent original content, the network literature and the network literature derivative seem to have the potential and the market very much. Online gaming companies involved in literature and other related fields, and further improve the game upstream content output and platform strategic layout, while expanding the channel of another profitable.　　At the same time, the continuous gush of outstanding original content, let the industry add a lot of vitality, help to promote the game industry and even the entire cultural industry sustainable development. The fierce leader-Shanda literature October 2004 Grand acquisition of the beginning of the Chinese network in December 2007 Grand Acquisition Jinjiang original network July 2008 Grand acquisition of the female literature website of the Grand July 2008 to the three of the above literature website for the foundation of Grand Literature December 2009 Grand　　Literature Acquisition Banyan Tree under February 2010 Grand Literature Acquisition novel Reading Net March 2010 Grand Literature Acquisition romance fiction bar April 2010 Grand Literature Acquisition Xiaoxiang College April 2010 Grand Literature and Northern United Publishing Media Co., Ltd. signed a strategic cooperation agreement As a leader in the field of Chinese online literature, Shanda literature has almost included all the large-scale literature sites in China, the world's largest network of original literature platform, to take this as the basis for active implementation of the "full copyright operation" to promote the entity publishing, wireless reading, film, animation, games and other related cultural industries coordinated development.　　At present, the scope of its business has involved in digital publishing, wireless reading, traditional publishing, film and television investment, copyright transfer, content integration and other fields. Although the grand literature has been unwilling to be put on the "monopoly" of the hat, but in fact, with its current "luxury lineup", with more than 930,000 authors, accumulated 50 billion words of content reserves, the new content of 60 million words per day, has occupied more than 90% of the network literature field resources. Its strong position directly affects the survival of other competing teamsProblem。　　Shanda Literature CEO Hou said, Shanda literature to create a "full copyright operation" mode, network publishing, traditional publishing and even film, online games will be a number of copyright development. The beginning of the novel adaptation of the Game "stars change Ol" is still in the development of the players are hot, no doubt to small talk about the model of the game to create a good atmosphere. Before this, the grand adapted from the literature of several games did not become "masterpiece", including "Ghost blows". [Page] forge ahead of the followers-perfect time and space as early as 2006, perfect time and space will be hot for a while the network novel "Punish Fairy" adapted to the same name online games, and become a perfect time and space revenue important pillar of the product.　　The film "Very Perfect", jointly launched by the United Film and television company in August 09, was also quite successful.　　Compared to the platform advantages of the grand literature, perfect time and space in the popular novel and film "adaptation" is more than a chip. However, facing the huge market share of Shanda literature in the field of network literature, perfect time and space are stretched in the upstream content field of network literature. Early news that the perfect time and space has also been interested in the "Ghost blows" online development of the copyright, but helpless "ghost blows" published in the Grand acquisition of the beginning of the Chinese online, so perfect time and space lost this opportunity.　　This incident also prompted the perfect time and space to pay attention to the development of network literature, and decided to invest in the construction of Network literature website. However, the September 2008 when the perfect time and space to launch the Chinese network to create online literature brand, the industry questioned even more than praise.　　Sure enough, the Chinese network has taken a series of positive cooperation, but eventually the development of insipid, it is difficult to compete with Shanda's literary site. After two years, in the middle of last month, there is news that perfect time and space is adjusting competition strategy, determined to do a good job in literature. Since then, the perfect time and space decision will be its literary website in Chinese and English network, transferred to the Strategic Cooperation Enterprise 178 Game Network operation, it is the beginning of the adjustment of its new competition strategy.　　Then appeared "Perfect Time and Space year cast 100 million push literature website: The author is divided into 90%", is to see the royal literature on the author of the harsh system, with preferential treatment to dig away the popular author, and the introduction of free works, triage users, and gradually establish their own brand. As we all know, the network literature website wants to develop, the author is the core resource, and the vertical and horizontal Chinese network is to compete for the author with the good treatment and the relaxed environment and the starting point. In the proportion of paid reading, only 10% remained, and the remaining 90% were wholly owned by the author.　　When the work in the form of mobile phone publishing again, or adapted into games, film and other cultural carriers, also let the author streams.　　At the same time, perfect time and space have their own cultural communication companies and a lot of influence, excellent works have the opportunity to adapt to film and television works, so for those who have the talent but the limited reputation of the network author, will have a great appeal.　　Digging the horn has the result, the innocence, the Willow Wave, Fontay, the Beacon, the more vulgar, the gray panda and so on a batch of once active in the beginning Chinese net novel writer has appeared in the Chinese network. 4 years ago, perfect.Empty because of the adaptation of network literature tasted sweetness. However, until today, there is no other novel adapted to the game to achieve the level of "the sin."　　Perfect space-time President Zhouqi said the main goal of the adjustment strategy is to create a masterpiece and to seek the source of online literature. Development of the Explorer-NetEase relative to the grand and perfect High-profile campaign, NetEase in the literature site this piece of development is much more low-key. NetEase launched the "Sea Spirit shortage" literature website, in early March 09.　　The site is targeted at fantasy literature sites and forums to set the fantasy worldview as a slogan. In addition to the online activities, the site also hosted the "Sea of Spirit shortage" LAN Pavilion Cup national fantasy literary Grand Prix and "the World Set up" workshop and other activities.　　It is understood that the purpose of founding literary station is to unify the standard of fantasy literature, creating a unified worldview for the author of imaginary fiction. The setting of world view in the network game will affect the whole game, and as the upstream literature works if the world view can unify, its potential is limitless. Like the Western Magical World View "dragon and Underground City" system, the role playing game has a great impact.　　Later, many of the same types of games have been affected by its rules, including the heavyweight works "the door of Bo de" series, "Exotic Town Soul Song", "No Winter Night" and "Ice Wind Brook Valley" series. It can be seen that NetEase is not just for the upstream content resources of online games, but also for the grand perfect, want to find a breakthrough from other places. (Edit/Zhang Lei)