Fu Zhengjun: send power online medical and O2O

In the Internet field where the giant and the culture of the station are now all over the world, Fu Zhengjun, an entrepreneur veteran who has been regarded as an Internet industry, finally made a successful IPO before his native Ma Yun became a successful sample of another grassroots Internet landing in the capital market.

At 9:30 AM on the morning of July 9, Fu Zhengjun, the founder of Heavenly Pigeon Interactive, dressed in a suit, and COO Madonna, both of whom collaborated to ring the bell on the HKEx. According to the electronic screens behind them, the opening price of Pigeon Interactive (01980.HK) was HK $ 5.99, an increase of 13.45% over the issue price of HK $ 5.28.

After the listing, the total share capital of Tiange Interactive reached 1,217 million shares. Based on the opening price, the market capitalization reached 7,300 million Hong Kong Dollars (about 5.8 billion yuan).

"We should be the largest listed Internet company in Hangzhou at present, although it may not be over for some time (after Alibaba is listed)." Fu Zhengjun smiled and ridiculed many media reporters at the scene, including the "First Financial Daily" Road.

For the outside world evaluation of pigeons interactive "beauty economy" argument, Fu Zhengjun does not agree, "We are the musical economy, which is like the first time to see the auto show may be directed at beauty, but the second and third times to go It may be directed at the car. "

In addition to the "music economy," he also said that after the listing, Heavenly Pigeon Interactive will speed up the deployment of vertical areas such as mobile healthcare and mobile e-commerce, and promote the integration and expansion of online video social platforms to the offline.

"Beauty economy"?

The reason why the transaction code is set to 1980, first, because the user interaction days pigeon is mainly 80, the second is Fu Zhengjun couple were born in 1978, 1978 +2 meaning.

Heavenly Dove interactive business model can be called a typical "Reed who have the world."

Prospectus shows that pigeons social live broadcast ecosystem users mainly from second-tier to fourth-tier cities. From March 26, 2014 to April 1, 2014, about 59% of users came from third- and fourth-tier cities, 30% from second-tier cities and 11% from first-tier cities.

Previously, Fu Zhengjun interaction with his hegemony has been low-key mysterious "stuffy head to make money." However, with the successful gathering in the United States to go public in the United States, such third and fourth tier cities by the grassroots users to grow and develop, has been seen as "non-mainstream" website surfaced.

However, for a long time, the interaction of the days of pigeon interactive 9158 was regarded as "ambiguous economy" by the outside world, which once made Fu Zhengjun headache. Realizing the risk of this model, after 2008, with the intervention of IDG, the positioning of 9158 "Network Show" changed to "Online KTV" and became a show of entertainment for all.

The low-profile company now has eight "many-to-many" real-time social video communities and a "one-to-many" community, Sina show. On these platforms, distributors - sales agents - anchor - owners - users constitute a unique social ecosystem. In terms of revenue, Tiange Interactive recorded revenue of RMB384 million, RMB455 million and RMB548 million respectively in 2011, 2012 and 2013. The gross profit margin for the three years was as high as 87.5%, 88.5% and 87.6% respectively.

Among them, in 2013, the proportion of paid subscribers who contributed more than 6,000 yuan to the interactive pigeons accounted for 3.1%; those who contributed between 1,200-6,000 yuan accounted for 8.4%; and those who contributed less than 1,200 yuan accounted for 88.5%. About 3% of users contribute more than 70% of revenue.

This also makes the pigeon interactive IPO sought after by investors. Public information shows, pigeons interactive public offerings in Hong Kong received a total of 7502 valid applications, the total subscription amounted to 2316000000 Hong Kong dollar, was 75.13 times oversubscribed. The pigeon subsequently launched the call-back mechanism, which will increase the public offering in Hong Kong to more than 121 million shares, accounting for 40% of the total.

Fu Zhengjun view, the reason why investors are recognized, on the one hand is the field of real-time social video prediction of the overall industry more than 30% growth in 2017 about 13 billion market, which in the eyes of investors is a steady growth in the market, At the same time, the video can be used for education, health care, finance and other vertical areas.

The bigger business is getting the O2O business online and offline karaoke. "In general, the old business, the steady growth of traditional businesses, the new point may explode, so the subscription size is relatively large." Fu Zhengjun told reporters.

Speaking of listed competitors YY, Fu Zhengjun told reporters that the two directions are not the same, 9158 based on many-to-many interactive video community, focusing on user participation and interaction; YY is more on the go The more "TV mode" is the launch of a better anchor, let the user come in to watch.

Force online medical and O2O

Heaven pigeons interactive options listed at this time, an industry reporter told reporters that the first is to charge users the business, the size of the user decide everything, and the listing of the brand effect can effectively promote the growth of users; Second, real-time social video The community industry is in an explosion of growth, the future has unlimited imagination, this time financing is conducive to the valuation; Third, in addition to gathering times, including NetEase, Youku and other giants have also opened the show field projects, when the traditional video Gangster When influx aggravates the competition in the same industry, Heavenly Pigeon's interactive listing will help protect and compete with the capital through self-protection.

After the completion of the listing, Fu Zhengjun told reporters that the interaction between pigeons on the one hand, will expand the offline KTV to make more attempts to cooperate with the offline KTV through holding, affiliation and join the way; the other hand, accelerate in the mobile medical, Mobile e-commerce and other vertical areas of investment mergers and acquisitions.

"Offline KTV is 100 billion in the market, while online interactive video in 2013 there are 30 billion in size." McSheen on the "First Financial Daily" told reporters that if the off-line online get through O2O, this market a huge cake , But also will bring more new users to the interactive pigeons.

Fu Zhengjun said that the interactive pigeon KTV line located in the "all ages" in the low-end crowd. In the future, or combined with more offline KTV implantation KT interactive karaoke system, each KTV rooms linked to the introduction of scoring and ranking system, and for KTV online community development, mining offline KTV social Attribute, and then revenue share.

However, for online education in full swing, Fu Zhengjun admits to reporters: "The competition in this area has been fierce. Both the YY and Ali, Tencent and other giants have made a lot of layouts. We hope to temporarily avoid the hot spots and walk out of the differentiated route." He said that in this area, the interaction between pigeons and pigeons is to launch one-on-one products in such a way that, for example, university students and college entrance exams can coach junior and senior high school students. "This one-to-one market for video education is very large space".

At the same time, the interaction between the days of pigeons more emphasis on online medical field. This business is mainly based on the existing social communication platform to build a product like WeChat Group on the mobile terminal to attract doctors, patients, fitness trainers and so on to join and act as similar anchors and communicate through real-time video.

"Most of the 9158 subscribers are users in second-tier to fifth-tier cities, and these users are more motivated to find good medical resources." Fu Zhengjun said that mobile medical products have been developed and will be linked to the healthy growth of one of the cornerstone investors International cooperation to enter the online medical market.