Fun Tour Release game strategy, 14 games at the same time release

April 12 News, fun Tour today in Beijing, launched a light game strategy, a total of 14 different themes of the new game products, which with EA cooperation, "Red Alert" page tour plan September online. Yu Hong, chairman of the Fun tour, said last year, research and development invested billions, and the team adjusted the loss of 80 million.

14 games released at the same time

The new strategy of Fun Tour is the concept of "light game", emphasizing that the game should have the characteristics of "light, brisk, relaxed and mild". This is also the largest game in the history of the release: a total of 14 different themes of new products.

These 14 games, including large 3D MMORPG martial arts online game "sweeping the world", there are also ARPG Magic Games "Dark Light", Moba leisure online games "Crazy Warrior", 3D ARPG mobile games "big noisy West Tour" and so on. Covering web pages, IOS, Android and other platforms, eight will launch a multiport version.

One of the most concerned is the fun tour and EA cooperation Products-Web version of the Red Alert. The "Red Alert" team at the moment is working more than 15 hours a day to drive the product's construction at full speed. It is revealed that the "Red Alert" page tour of the demo version has been completed, and June will further launch the alpha version.

According to the plan, the web version of "Red Alert" will be launched in September, the end of the mobile version will also be online.

Yu Hong, chairman of the Fun tour, said that there was no consideration for the cooperation with EA on more products. He put the fun tour and EA cooperation as a test water, success or failure will also affect the fun tour similar to the expansion of cooperation.

Last year, research and development invested billions

"This year the whole page of the market is very sad, the team to play the game as software development," said Yu Red, referring to the industry status quo, last year, the market size of the domestic page is 10 billion, the future can reach 50 billion, but the overall industry development in the slowdown. Why？ "Jade Red asked himself:" The user was a round of washing, the same quality of the page swim lost interest.

A reflection of homogenization is the increasingly rapid development cycle. Compared to some teams in a few months to launch a page tour products, fun Tour insist each product research and development investment are tens of millions, research and development time nearly two years. However, insist on quality and differentiation, the fun Tour has maintained a "massive" strategy.

As today's 14 games are released simultaneously. Jade Red explained that, in fact, the fun tour originally has 20 variety of games at the same time in research and development, but last year cut off a lot of teams, now launched are the final precipitation of products, only this one on the development of the loss of more than 80 million. "More than 80 million tuition," said Yu Hong, "We really want to do good things."

In fact, the total cost of research and development, which only last year, was more than 100 million, almost wiped out the revenues of the operating team. But fun trips are not intended to introduce investment from outside. More than this, Jade Red also resigned the post of CEO: "To be the CEO is the most bitter force of life." You have a lot of people to care about. I want to free up time and energy, grasp the quality of products.