Game companies to cancel the opening of the box function impact on short-term income

Sun enters the Ministry of Culture's new rules on virtual currency management of online games toppled the first dominoes-the giant network announced yesterday that its online game "journey" free version will be canceled on July 6 "Open box" function.　　According to the new rules of virtual currency, network game operators should not be in the user directly into the cash or virtual currency, under the premise of drawing lots, betting, random sampling and other accidental distribution game props or virtual currency, and "open box" functions such as this column. Crazy "box" giant network because of the "open box" function, causing some players to launch a "crazy" competition, so that other players caused great pressure.　　A player can open a box in a game and have a chance to get a random piece of equipment or other items, but the probability of getting the equipment with "open box" is very low, and it has been criticized by the players. It is worth noting that the journey game in the face of the player to open the number of boxes every day is unrestricted, but also to open the box every day the top 100 players to give a certain reward, while giving open a certain number of players more attractive incentives, in order to attract players constantly smashing into real money only for open boxes, and therefore,　　Players in order to create a set of top equipment and put tens of thousands of yuan, or even hundreds of thousands of yuan. "As long as the free online games, basically will design such a similar ' Open box ' link."　　"Blue Harbor online related personage says, this is one of hundreds of toll points in free online games, but many enterprises do very" crazy ", even this function as the important source of company revenue. Giant Network CEO Shi Yuzhu once revealed: "An enterprise one months by opening a box to earn 60 million yuan, everyone started to do, the giant began to do, not a free game does not open the box."　　"Each enterprise has a variety of features, but the nature is consistent, using various temptations to attract players to buy virtual currency, and then use it to extract the very low probability of rewards." For example, a company's stipulation is: "The Precious Dragon Treasure Box" opens the method for a precious Dragon treasure box, may open four times.　　Open the first: the use of shops to buy "Zhen long key", or spend 2 silver piece (nearly 2 yuan) open; Open the second: the need for 4 silver piece; Open the third: need 8 silver piece; Open the fourth time: need 16 silver piece.　　And the "QQ three" has also launched a "recharge contest", full server recharge the highest players will get properties of super high props and skills books, some players to recharge more than 100,000 yuan. Some players feel, this thought that free games spend less money, in fact, not as charged games, charging games just by the game time charge, the fairness of the game is better, and free game is to suck gold bottomless pit. Only rich players can get better props, thus forming the advantage of other players in the game, but also the psychological advantages of the game.　　And this imbalance, more exciting players round and round of the money to upgrade the campaign. The impact of the company's short-term income at present, from Shanda, Giants, NetEase, Tencent to a long tour and other online enterprisesIndustry has set the "box" function, except the giant said will be canceled, other companies have not yet a clear response.　　The relevant person in charge said that the new regulation, the competent department has been with the online game enterprises have a deep communication, for such a function of cancellation, the company must comply with the rules, but there will be a process, but also to avoid a sudden impact on the income.　　Relevant network listed companies said yesterday that the cancellation of the box to the financial impact of the listed companies are not required to disclose the content, is the internal operating data, different enterprises have different degrees of impact, but as one of the hundreds of charging methods, the overall income of the industry estimated less than 10%.　　CCW information analyst says at present, the enterprise should be thinking about how to convert this way, such as adding more games to pay props, or set more other links, the box can be opened free, but only through a number of fee checkpoints, so that players pay to enter a certain area, experience a certain link in order to get the box and props. "An open box has fallen, and there may be countless variants in the future," he said. "Game Valley CEO Zhang Fumao said. A variety of conversion forms are easy to achieve income and supplement effect. For example, to open a game area, so that players pay to buy "tickets" into the inside can gain more experience. Design more disposable fee equipment, you do not use other players, will create a power gap.　　Therefore, the impact of the ban on the box, should be short-term income, the future of online gaming enterprises will "innovate" to take more remedial measures. China's online gaming market is expected to grow fast. Eric Consulting Statistics, 2008 China's online game market size of 20.78 billion yuan, an increase of 52.2%, the total size of the domestic network game is expected to be 49.6% in 2009, to 31.08 billion yuan, compared with the previous year's growth of about 11 billion yuan.