Game Day Network Dong: Web Games is a personal site new gold mine

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Tencent Science and technology news Beijing time September 25, Hangzhou Game Day Network Technology Co., Ltd., general manager Dong in the Tencent technology, "China's 100 Internet CEO Panorama survey" survey, said, from the main advertising content can feel the current web game hot, Some web games in an ad league ads on the more than 200,000, the most beneficial when the advertising alliance is closely related to countless small and medium-sized personal sites.

Dong revealed that the personal site experienced a "earn dollars", and hope that the SP and other waves of hot spots, web games is now a new hotspot. Download class of large games on the personal site of the investment is very little, such as "journey" almost rarely on the personal site to put ads, but the web game may be in a station above advertising. But he is also worried about the chaotic state of the ad league, which may require a shuffling process, because there are only a few "really good ad leagues".

From September 23 to 25th, China Internet Conference was held in Nanjing in 2008. Tencent Network as the official designated strategic cooperation portal website and the official designated exclusive cooperation News Center, a full range of video, graphic interview and live. "China 100 Internet CEO Panorama survey" during the launch of the blockbuster series of surveys to create the largest Chinese media interview scale.

Hangzhou Yi Tian Network Technology Co., Ltd. General manager Dong Guest interview

The following is an exclusive interview with Hangzhou Yi Tian Network Technology Co., Ltd. Dong, general manager of the record:

Moderator: Good morning to all of you! This is the "2008 China Internet Conference" video studio set up by Tencent in Nanjing. Internet Conference has been on the third day, Tencent as the official strategic portal is live. The scene came to our studio guest is Hangzhou Yi Tian Network Technology Co., Ltd. General manager Dong. Child always, first say hello to everybody!

Dong: Everybody good friends! I am the Dong of the network company of Hangzhou Yi Tian.

Moderator: I see children always before, our company is an early advertising alliance, you are a promoter is also a practitioner, you are already very familiar with the advertising alliance, would like to ask you to talk to us about China's advertising alliance over the years experienced what kind of things?

Dong: First I'll talk about why I advertise for the alliance. I personally in 2000 is a personal site webmaster, in the site has a certain degree of influence. I was doing a personal site in the network ranking is the first few, once to the global ranking of 80, to start in 03 Taobao want to do. ebay and they have cooperation, I personally at that time in Baidu site did some work, and later found that the effect is very good. At that time hoped that in more such channels to put the advertisement, has set up the advertisement Alliance. Before that, I was very familiar with the domestic advertising, since 2000, probably have 10 million dollars of income. Before we mainly do outdoor advertising, some foreign similar advertising alliance is also quite familiar with. At that time in the development of the Advertising Alliance many people will be misunderstood, he thought that the mainstream website advertising is more valuable, but some people think that in some film sites, pictures on the site ads, they found to be cheap, worthless. From the final results, it will be found that the advertising alliance will not be divided into the same. So, judging from the results, it's pretty good. This misconception may not be brought to the table by many people, but slowly the personal site presents a more powerful force. Taobao began to do in 03, and made Alibaba in 07. Baidu is also an alliance that helps us a lot.

Moderator: Did the ad league have any setbacks or poor development?

Dong: We've been doing web alliances since 03, and it's hard to make money at the start of a personal site. Since our cooperation with Taobao has actually given the personal site a development opportunity. After 04 years there are two changes, on the one hand, we all recognize that personal sites have considerable influence. In addition, people think that the advertising alliance is actually very profitable. There was a time when there were so many ad leagues, big and small that there might be thousands of ad leagues. Some are doing their own search alliances, similar to Baidu, including MOP, and some do third party alliances. After the alliance will find a problem, they will be a bargain, fierce competition. There is also a problem, there are 34,000 sites nationwide, some sites are too small, we will not accept in.

At that time encountered a problem, the alliance more and more, the low prices, and even produced some fraud, leading to some alliances will establish a brand, and some will be difficult, so, the two years is a trough. Recently upgraded, and now more and more Web site Alliance, we have to do this, there is a "shuffle" process, in fact, the real good advertising league only a few.

Moderator: What is the general income of the larger AD league?

Dong: Advertising alliances are generally autonomous alliances.

Moderator: How about the income?

Dong: The annual income of more than 100 million, as far as I know is not, tens more than 10. Like good yes now doing well and the interaction is doing well now.

Moderator: We want to talk about personal website, the 2006 SP policy has some adjustments, the previous rely on the SP to make money of these enterprises are not particularly good way to go. What is the main profit of personal websites?

Dong: The personal website is a wave. The first movie site is to make dollars, and then the SP is very profitable. SP is now very difficult to make money, and now there is a new hotspot, is the web game. Because those big game of downloading class, like "journey", it throws a few ads on the personal website, but the webpage game will advertise on this. So our advertising alliance income and webmaster is closely related. Recently, our side now obviously feel that the web game is very hot, like Taobao to invest money, cast a 1 million, may continue to vote, this year they announced has been profitable. Like online games, a promotion may be more than 200,000 of income, they may quickly take back income, because they are looking for users to collect money. and advertising to find a large scale point to make money. So, now the popularity of web games for these webmaster is also a great help.

Moderator: More than a wave of waves in such opportunities to make money.

Dong: Yes.

Moderator: Due to the time relationship we end today's interview, the next time to talk with you. Thank you!

Dong: Thank you!