Game enterprises to focus on the Spring Festival occasion marketing experts called a disguised public welfare

February 4 News, has always been keen to marketing the game company, recently combined with the spring tide began to send train ticket marketing activities. The first crab to eat is the Shanghai enterprise giant Network, the company's new game "http://www.aliyun.com/zixun/aggregation/27462.html" > Fairy World, launched the "to the players reimbursement for spring train tickets" activity, in the industry triggered hot debate, Some experts admitted that this is a disguised form of public welfare activities, hope that such enterprises spontaneous action more than the more.

According to the project team of the Fairy World, introduced to the players reimbursement train ticket activities of the original intention, is to take into account the Spring Festival many netizens, the players are facing the cost of travel, home difficult problems, coupled with ticket prices, train tickets online brush tickets difficult problems, such as the spring trip home troubled a lot of people, especially out of the young group. "Fairy World" hope to give a modest strength, for the spring trip back to the road to reduce some pressure, but also hope that this can play a role in triggering more Internet companies to join for the players, netizens home to facilitate the Spring festival ranks.

It is understood that the "Fairy World" Spring Festival travel reimbursement train tickets have two forms of participation, respectively, in the game and micro-Bo two platform to carry out. In this game, each player can use the giant pass log to participate in the activities of the card. Collected a full set of "newspaper, sell, fire, car, ticket" card players, can be reimbursed 2013 years of the Spring Festival train tickets, this way to participate in the time from February 1 to 7th.

Microblogging activities mainly for the game industry Micro-Blog certification users, bloggers uploaded to the station in the big screen photographed with the "fairy World" advertising elements of the photos, as well as upload their own Spring Festival train ticket photos, that is, the opportunity to obtain reimbursement for the spring train tickets. Recently, the "Fairy World" has been spent in Beijing, Shanghai, Guangzhou, the three railway stations of the big screen booking ads, during the Spring Festival travel from the three railway stations of the game operators have the opportunity to participate. This activity is divided into two phases, from February 1 to 7th, and from February 16 to 25th.

"Fairy World" project team said that the micro-blogging activities are mainly industry benefits, the game industry's prosperity and development can not be separated from the workers hard work and pay, hope that through this activity, in the Spring Festival for their home problems, but also the most sincere respect. It is reported that the "Fairy world" by the hundreds of team lasted 4 years of research and development, the game's growth can not be separated from the support of the game industry and inspiration. According to the rules, all microblog participants can also participate in the IPhone5 award on the last day of activity (i.e. February 25).

There are online games analysts think, in the beauty marketing, Edge marketing-ridden online games circle, "Fairy World," the move to hit the spring festival warmth card, breaking the industry's consistent marketing routines, the industry has a positive reference significance. Eric Game analyst Cao Di commented that the giant network this initiative is very human, in this one vote difficult, a ticket price of the era, is a good disguised public welfare publicity.

Before the deadline, "fairy World" reimbursement train ticket activities have been hundreds of certified users support, and the game also has a lot of players set up five cards and asked the award, the effect of the activity is further fermentation and diffusion.

"Fairy World" is the giant network ACE Research and development team over 4 years of independent research and development, spending 75 million yuan to invest in MMO online products, its initiative for small team design "GVG" mode, so that this game compared to similar products have a more significant game viscosity and playing degree.