Game IP, looks beautiful

2013 is considered the year of mobile games, this year barbaric disorderly but full of vitality, one after another small team with tens of millions of water products continue to create miracles, the end of a large number of capital injection is the entire industry to the forefront of the Internet, we are looking forward to mobile games in 2014, are looking to get a slice of the growing mobile gaming market. However, the product lifecycle, quality gap and the growing number of products, seems to make just follow up the big company also can not take up what cheap, so heavy games, large games, IP king (IP is copyright), channel for the king and so forced to improve the game research and development threshold of various ways to appear, this is the inevitable result of large companies involved, is also the inevitable trend of market development. Even so, small series or remind small and medium-sized team, do not blindly follow, especially the so-called 2014 is the game IP year, in fact, just look beautiful. High-profile but expensive high visibility means the more easy to stand out, users in the vast game of the ocean to find your chances are large, in the same quality of the serious China Mobile game market, not willing to innovate companies are very important to this point. "Dream Sea thief King" tens of millions of water, "endure will" the independent change skin ... Successful examples abound, Fast© seems to have become rich proverbs for some time, but with the strong intervention of genuine copyright, the risk of shanzhai approach seems to be more and more high, so want to go this road can only and big companies to compete for those well-known IP? Small knitting feel completely unnecessary, first a word expensive, Millions of IP costs are equal to half of the research and development costs of small and medium-sized teams, and well-known copyrights often have very strict author requirements, IP cultural heritage and other provisions, not light money, know people can buy, such as Tencent, but also only bought the "Naruto" the right to travel adaptation; second, even if bought, the chance of failure is still very big , the hands of the leader of the Times GungHo in the end of the tour has been the "Beidou God boxing" This well-known IP, but the performance is still rotten; Finally, many of the large companies have been bought to the IP is more willing to share risk with small and medium-sized teams, cooperation and development, small and medium-sized team why not a strong sense of generation, But the work should not be suitable for all well-known IP is suitable for the game, not to mention the hand tour, such as the popularity of the "Huan biography" changed into a game is very unsuccessful, Kim Liangowen so famous, hot and only a Jin Yong just. The hand swims emphasizes the fragment time, many times the excitement point with the detonation eyeball, if this IP is a need to slowly precipitate, need users to in-depth experience, then not only the game produced after the money is very far away, then he is the basis of the Chinese user group is also very far from the world, this is the truth also. Establish the company's brand, but requires a high level of production of some IP is very well-known, can also be changed to a specific type of game, but the production will be very difficult. Because in this IP for the company to demonstrate the ability, is authentic, the player will also require you to pay enough time and energy to recognize this work. If the "dream of Red Mansions" adapted to become an AVG Grow-out class TourPlay, I believe must be enough to attract attention, but once the level of the game can not be described in the world's brain, Lin Daiyu is always not like that Lin sister, then the difference is likely to lead to the whole company's brand building burnt. Strike opponents, but the law starts if you want to buy IP to limit your opponent's moves, to combat competitors, then you have to go to and Tencent to take lessons, ask as once the big cottage, now to stop others shanzhai own how difficult. To the world, but the culture generation gap before the EA won the "Star Wars" in the next 10 years of game copyright, which is already very hot news for the game, but the domestic media coverage of this is not much, let alone in-depth, why? Because domestic users don't care about Star Wars, We don't have a Star Wars culture in America, so why report it, who care? So on the other hand, our traditional three strokes: martial arts, fairy-Knight, the Tri-three? is the nation really the world? In the long run, yes, but the cultural gap will still exist for many years, selling so good "martial arts Q biography" Also just Korea market is good, strong such as "Wisdom Dragon Fan City" European market is also cold. IP is not omnipotent, no IP is not impossible. As long as the maintenance of their own characteristics, and strive to exert their strengths, through 2014 years for the small and medium-sized team also did not imagine that difficult, "defend the Radish" "Space-Time Hunter" "Zhi long fan City" ... These IP are not all created by themselves? Sink down the heart, do practical things, do not let preach the idea of IP is lost in the eyes, the peers who are still a lot of money booing.