Game market Suspense: Will there be a new platform-level channel for 2015?

By the end of the year, many manufacturers are ready to take advantage of this month to fight, to add a sum of the results of the year, at the same time, many paintings of the question mark for one years, perhaps also at this time one by one for everyone to untie. So, the reporter on this year's game industry phenomenon, to talk with you all about the game Circle of the five unsolved cases.

Suspense One: The size of the hand tour can go beyond the end of the tour?

The industry often referred to the 2013 as the first year of the Hand tour, after the outbreak of more than 2014 years, the power of IP rise. According to the "2014 1-June China Game Industry Report" released by the Chinese Association of Sound Games, the first half of 2014, the number of users of Chinese games (including online gaming market, mobile game market, single game market, etc.) 400 million, an increase of 9.5% per cent.

China's game market (including the network game market, mobile game market, single game market, etc.) real sales revenue reached 49.62 billion yuan, an increase of 46.4%. Among them, the client game market actual sales income of 25.57 billion yuan, accounting for 53%, mobile game market actual sales revenue of 12.52 billion yuan, accounting for 33%.

On the other hand, the 2014 mobile gaming user size grew 62.3% from 2013. As of the middle of November 2014, mobile gaming users were 504 million, and the usage rate had risen to 62.3% from the end of 2013, up 193.5 million. Mobile gaming sales are expected to exceed 20 billion in 2014 and sales are twice times higher than in 2013.

Look at this year's data, hand-swim to go beyond the end of the trip I am afraid it is too early, however, only the blowout growth of two years, in the distribution ratio of market share, hand tour immediately after the end of the tour accounted for 33%, if the momentum of growth continues to continue, perhaps hand-swim beyond the end of the trip is sooner or later.

Suspense two: Tencent mobile game 12 billion KPI can be completed?

This April, Tencent hand Tour KPI to 12 billion of the related news, during that time, Tencent's hand tour also did maintain a rapid momentum in the list, so, whether from Tencent's number of users, or mobile Internet platform, to achieve such a goal is not impossible.

However, in the early days of Tencent's Q3 earnings reports, Tencent mobile gaming revenue slowed, only 2.6 billion, Tencent official given the reason is "Apple's new game online requirements change, so lead to a slow new product online." Then, along with Tencent Q1 's 1.8 billion revenue and Q2 's 3 billion revenue, the 12 billion of the rumors in the first half is still 4.6 billion.

So, last month, we could clearly feel that Tencent was speeding up, bursts of 5 games, including all the attention of the Chinese Paladin IP Products "Paladin"; and now in December, Tencent and 2 new tour online, at the end of the month will also be released "My Name MT2" "The Destruction of the Gods," "Monster Marbles", All are heavyweight products. With Q4 exerting force, whether Tencent can complete the legendary 12 billion? There is nothing to be changed.

Suspense Three: Will there be a new platform-level channel for 2015?

On the afternoon of December 10, cool potatoes announced the official establishment of Cloud entertainment BU, video-centric, content to expand to the game, and strive to occupy a place in the distribution of channels.

After two years of highly developed baptism, the main channels of the hand tour industry has been firmly in place, and the current market share of Android Market application distribution platform, Third-party application distribution platform accounted for a larger, and obvious advantages of the oligopoly.

According to Eric official data, the first half of this year to 360 mobile phone assistants, Baidu mobile phone assistant and Tencent application Bao as the representative of the "Big three" has firmly controlled the market nearly 70% of the share of the rest of the second tier of millet application supermarket and other terminal applications store and the third echelon of the small distribution platform

Still, new third-party channels, like Youku, continue to pour in, trying to occupy a place. Google play also announced its entry into China last month. Is there a new platform-level channel to stand out in the coming year?

Google Play, for example, as the owner of Android, both technically and in terms of authority, are not available in Third-party channels, so some people speculate, perhaps Google Play can become an Android version of the "Apple Store." At the same time, it is also pointed out that Google play 37 of the International Convention is also better than the domestic third-party channels of the division of rules Superior, developers can get more benefits.

In addition, the domestic Third-party channel because experience is not unified, application audit lax and other problems also make many users, Google play this trip to China, perhaps also can occupy a strong market share to end this situation. Then, in the current situation, the new platform-level channels are more likely to be in the formal, have the strength, Word-of-mouth channels produced.

Suspense four: What will the next phenomenon-grade product be?

The phenomenon class, in the on-line entry explains "The ability is extraordinary, the word of mouth, booming", then said the phenomenon class hand tour, besides Tencent, had to mention is "my name Mt" and "The Legend of the Tower". "My name is Mt" borrowed from Japan's popular card play, plus Warcraft theme, quickly become the industry benchmark, but also from the theme of Warcraft "Legend of the Sword", to beat the Tencent Department of the hand tour is known.

So, from the "Legend of the Sword" on the line has been a year, not to mention the early MT, why there is no other product can surpass the previous two. Prior to that, Sina game in a hand platform for the senior interview, he said, can become a phenomenon-class hand tour is not no, just because "Legend of the Sword" this several games users are divided almost, many small companies have a good game but do not dare to hair.

This also means that more and more products targeted users and turret this kind of heavy hand tour is coincident, more people began to position the heavy users as their own target players, this, we from the Tencent Q4 bursts a number of heavy hand tour can also be seen one or two. Then, we can speculate, the next phenomenon-class products must be such users as the target users of the card, RPG and other types of products, at the same time, with the domestic hand tour users increasingly mature, simple change of skin or agent overseas products can no longer meet user needs, Meticulous production and operation is bound to be the next one of the phenomenon-class hand tour of the necessary conditions.

Suspense Five: Who is next on the market?

Mention of the listing of the matter, is a few happy several worries. Looking back this year, a number of listed companies, such as the public, tourists, fun, Blue Harbor, Cheetah Mobile and so on, but only touch because the engine valuation is too low and postponed the listing. This makes people wonder whether the companies that are ready to go public are really ready, and who will be next on the list?

In May this year, Shanhu in an interview, the issue of the listing tight-lipped, compared to last year's statement "not listed", such a silent, let a lot of people speculate that the music may be a good move to the next listed game company.

According to the information, the company began to recruit the CFO since June 2013, while, although the music denied, but the Hong Kong media has repeatedly reported the news of the Hong Kong stock Exchange. In addition, there are rumors at the beginning of the company's internal management staff said "The Boss (Shan Tiger) himself said this year will be listed", no matter how the music to deny, these signs add together, always let a person vaguely feel probably off the market is not far away.