Game Valley CEO says 65% revenue from joint operations sigh entrepreneurship not easy

July 17 News, web game Business Game Valley CEO Zhang Fumao recently revealed to Tencent Technology, the company currently has about 65% of the revenue from the joint operation.　　Game Valley CEO Zhang Fumao Talk about why the current web game joint operation is more active, Zhang Fumao said this and web game companies generally relatively small, web game characteristics are related. Zhang Fumao said that most of the web game companies are not very rich now, so they want to be able to pass the risk of some marketing costs through joint operations.　　At the same time, the web game itself because there is no client, easy version control, user-friendly import, save hardware and bandwidth, the platform is willing to access the promotion of web game operation. Looking back on the two-year process of entrepreneurship, Zhang Fumao said the most intuitive feeling has three points. First, it is difficult to start a business, the second is very tired, and the third is the pressure of entrepreneurship.　　He had gone through a lot of detours and wavered. However, Zhang Fumao still encourages those who have entrepreneurial passion to join the entrepreneurial team.　　His advice to entrepreneurs is to find a team full partner. "The team is very important, the rest is to look at the direction of business, and then adhere to, will be successful." "Tencent Science and Technology interview Game Valley CEO Zhang Fumao: Tencent Technology: The development of web games so far, including Shanda, NetEase, and almost all of the online game giants are dabbling in it." What do you think of the changes in the market?　　Do you feel the market is being squeezed? Zhang Fumao: Personally, I think the current stage is a good thing. Web games as a kind of online games, starting from 2008 heating up, but also belong to a relatively new type of product.　　In the previous stage, are some small and medium-sized companies are doing, especially small companies are more, so the development of the product homogeneity more serious, product quality is not high, life cycle is not long, leading to the industry and users of the Web game part of the prejudice and do not understand. Large companies to join, from product quality can have a phased improvement, whether technical strength or creative level. The Web game market is much larger than we want to, so we need some strong companies to participate in, preheat. It's definitely a business for this industry. It can be foreseen that the development of web games will gradually mature from the disorder. For our company, the pressure naturally goes without saying.　　But there is pressure to improve the momentum. Tencent Science and technology: the industry believes that the web game has been a number of bottlenecks, such as short life cycle, players easy to lose, homogeneity of serious, promotion channels, such as fierce competition. How much do you think these problems have improved or changed in the 2009? [Page] Zhang Fumao: I personally think that the 2009 Web game based on the above phenomenon has not changed much.　　2009 is a lot of small and medium-sized companies or individuals to see this business opportunity to start a fiery influx. From the product listing speed, quality and rapid decline of the phenomenon is very easy to see that the 2009 listing of the Web game will not be less than 400 products, but the current market monthly single product total water can be millions ofIt is still easy to think of which products. A more obvious phenomenon is that in the early 2007 to 2008 some successful products companies, the current market is mainly the continuation of these products.　　The 2009 's sudden influx of markets and the success of the web game is still too little.　　Tencent technology: After the March 12 to obtain the Enlightenment and Steamboat Ventures (Disney's Wei Investment) two major international venture capital injection, your main work is in which respect? Zhang Fumao: two aspects. First, improve the office environment, adjust the existing team benefits, increase the speed of talent introduction, improve the integrity of the team. Increased investment in research and development, added two game project development team.　　Second, increased marketing input. Tencent Science and Technology: Now the channel for the king's characteristics in the Web game embodies especially obvious. including Baidu, Thunder, VERYCD in the mode of joint operation into the market. Game Gu Future will be how to coordinate the two modes of autonomous operation and joint operation.　　What is the current ratio between the two companies? Zhang Fumao: As far as our company is concerned, joint operations account for a significant proportion of our company's revenue. It should be able to account for about 65% of the current share.　　I think this result and the web game companies are generally relatively small and the characteristics of the web game is related. Now most of the web game companies are not very rich in money, so I hope to be able to pass a joint operation to transfer some of the risk of marketing costs. At the same time, the web game itself because there is no client, easy version control, user-friendly import, save hardware and bandwidth, the platform is willing to access the promotion of web game operation.　　Therefore, it has created the current web game joint operation more active situation. However, with the continuous entry of large companies, as well as medium-sized Web game company's capital accumulation, independent promotion and operation, must be an important development trend, because we all know that the web game, in addition to their brains in technology research and development and creative efforts and other games to open the gap, The intervention of marketing cost must be the most direct and some development of the web game enterprises to pull away an effective means. [Page] Tencent technology: Do you think the Web game 2009 how big the plate?　　What difficulties will the web game need to overcome in the future? Zhang Fumao: I think the 2009 web game will still not reach the peak, is still the development of web games, norms, rapid growth and maturity of the year.　　But at least 10 million of users should have a chance to experience web games in 2009 years. Web game at present at the technical level there is still a lot of room for development. Where the client technology and server-side technology are expected to have a standard technical framework and engine. At the same time, the compatibility of many browsers, especially for the application of Firefox is still a long way to go.　　Another key to solve the difficulties, is the web game to truly enter the creative industry, rather than the same theme, stir-fry universal. Tencent technology: Entrepreneurship Two years, you can talk about the biggest experience of entrepreneurship? For new online entrepreneurs, whatSome advice?　　Zhang Fumao: Three The most intuitive feeling, one, entrepreneurial difficult, two, entrepreneurial very tired, three, entrepreneurial pressure is very big. 2007 I and my team began to start a business, when the web game has just been, direction is not clear, we do not know whether the market will accept the type of game. So our products changed and changed, took a lot of detours. But the product is still not sure. We were shaken. is to keep helping us. Now think about it, entrepreneurship is not an easy thing.　　Difficult。 Initial start-up, the company is not sound, everyone should be a person to shoulder multiple posts. The company's general manager may be both the company's manpower, financial, or business, but also may be the front desk and cleaning staff. Overtime is normal, not overtime is absolutely abnormal. The key is to add a class is not necessarily a harvest.　　is not a tired word can be described. Most entrepreneurial companies, generally not enough money at the beginning, the office environment is not good. Therefore, often face the next month's wages how to cash, rent, network fee how to pay the real problem. For those who want to introduce the need for talent, do not say whether the other people are satisfied with the treatment, light that office environment, it is difficult to retain talent to accompany you say half an hour. The future of capital, talents and products is the greatest pressure of the entrepreneurial team.　　Must be prepared. If you think that in the mind has done more than the preparation, then I still encourage the entrepreneurial passion of friends to join the entrepreneurial team. Because the venture, although the risk is very big, and very tired. But it's a typical case of suffering and being happy. For a new entrepreneur, be sure to find a team full partner. The team is very important, the rest is to look at the direction of business, and then adhere to, will be successful.