Games live better Tomorrow than video sites

March 6, gathered on behalf of the release of the 2014 earnings, announced in 2015 will be to Tiger (yy game live) hit 700 million, for research and development, hardware upgrades and market promotion.

From 2013 onwards, there are many games live platform, such as dou Fish TV, yy game Live, Banner TV, live broadcast, 17173 live, but not outside the game caused great concern. In early 2014, a report by Deepfield, a "peak Internet traffic source ratio", showed that Netflix, Google and Apple accounted for the top three in the first week of February 2014, with obscure Twitch surpassing Facebook, Amazon, Hulu, a household name in the US, ranked fourth. Then came Google, Microsoft to participate in the bid, Twitch to 970 million U.S. dollars by Amazon High-priced acquisition of news.

2014, with the video site crazy burning money similar scene again staged, the game live industry time surging, once the blue ocean seems to become red overnight. And a recent twitch in the United States on the occurrence of a piracy event is to let the market worry that the game broadcast platform will be subject to the game Copyright party. Many people in the eyes of this emerging field is deep water hot, devastated.

In fact, the game live in the liquidity and content costs than online video has a greater advantage, copyright is a problem but not as serious as some people think. With the increasing number of users in the game live market, the prospects for the industry are very attractive.

The road of Twitch growth

Twitch, which was officially established in 2011, is an online game broadcast platform. With the more and more appreciation of modern games, the fans of electronic sports are not only the traditional items of basketball, rugby and baseball. In many of the minds, the electric competition is the real game, not the game.

There are two types of Twitch: membership fees and advertising. Members can subscribe to the "channel" and according to the level of access to privileges (such as to advertising) and expression, advertising revenue through the insertion and game promotion to achieve.

At the end of 2013, the Twitch World League of Heroes (LOL) champion was in war, with online viewing reaching millions of. Twitch to fame. By the end of the quarter of 2014, the Twitch platform had gathered more than 1 million anchors and 45 million-month live users, with an independent IP up to 70 million! Microsoft's Xbox One, Sony's PlayStation 4 all support Twitch sharing, players simply press a function key on the handle, You can upload the video.

The rise of Twitch naturally attracted the attention of giants, and it was rumored that Microsoft, Google and Amazon were interested in acquiring them. August 25, 2014, Amazon announced 970 million dollars to buy twitch.

In the first quarter of 2014, Twitch monthly coverage of more than 55 million, the monthly viewing time of 13 billion minutes, the average person to watch every day up to 106 minutes!

As a big game, Korean games live site is also unusually hot, the top anchors even beyond the network to become a cultural celebrity. At present, AFREECATV is South Korea's most famous webcast platform, with 3,500 channels each day, covering games, entertainment, sports and television programs, more than 200,000 anchors, PC-side mobile end of the day traffic (UV) over 3.5 million.

Mania near the outbreak

An unknown American website with more traffic than Facebook, and the three-year electronic sports platform was bought by Amazon at nearly 1 billion dollars ... These "hot" figures make Chinese practitioners and VCs excited. For a time, a large number of twitch "cousins" emerged in China, as Dingpeng Gamewower, a tiger-sniffing author, said: "After all, a 1 billion-dollar and possibly even higher entrepreneurial project is not always discovered and entered at the right time." In 2015, there were 5 contestants on the domestic game live track: Dou Fish, tiger, banner, Dragon Bead, fire cat. Tiger Sniff March 13 issued a five-game live platform for the inventory.

"China Game Live market Research," the release of the Chinese Game Live market development is divided into three stages: first, the start-up period (2013-2014): The core user for the PC-side game enthusiasts, competition games, the penetration rate is very high, through the game live platform, these users find a gathering of the network sites, Follow the favorite electric competition star; 2015 will enter the sedimentation period: still dominated by the game enthusiasts, but more long tail game content to join, so that more games users to join. 2016 will begin to enter the outbreak period.

Host game with the lifting of the device terminal into the game user groups, will bring a certain scale of the game live users, and then the game live platform to the mobile end of the migration, and with the mobile video recording technology, mobile phone games will bring more large-scale user volume. The 2016 game is expected to live users will be broken billion.

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The huge development space of the game live market attracts the capital of each road to join. According to incomplete statistics, the game broadcast in a short span of a year to attract Sequoia, SoftBank, Tencent, Huaxicun and other institutions more than 100 million U.S. dollars of investment.

It is worth mentioning that the electric competition is also constructed, Sun Xiyao, such as rich second-generation, three-year love of entrepreneurial projects. Learning to take care of Dad's "bricks and pad" and "playing electric competition and entrepreneurial" compared to a hell of a coolie, another in heaven playing games. Recently, constructed founded the IG Power competition Club selected banner TV as a sponsor, and its investment in fish TV news has yet to be confirmed.

Sufficient capital always raises the cost of elements, which in turn leads to a scramble. For example, the influx of capital into real estate will lead to rising land, building materials and human costs. Since 2014, the game broadcast platform between the anchor battle reached a white-hot. From the beginning of the 2014, the well-known anchor price soared 10 times times, the anchor number of money to flustered, do not believe that they value so much. This kind of contrary common sense (common sense) The phenomenon is irksome, becomes to identify the bubble, watch the game live broadcast important basis. Just as the industry comments, 2014 "Red host, loss of platform, busy bad VC."

In fact, the high price of the anchor is the new capital to pursue the short cut caused by the short-term phenomenon, millions of players will emerge in many excellent anchors, Dou fish advocate the direction of all people to participate in the right, and Tiger has inherited yy flagship beauty anchor's consistent style, the platform to the anchor will gradually reduce the dependence

Don't worry too much about copyright issues

The beginning of the rise of the video web site copyright is the price of cabbage, the family began to copyright as a weapon to attack opponents. Almost all video sites are plaintiffs and defendants. The high copyright burden caused the whole industry losses, even after a shuffle, excellent soil, Archie Arts still do not see the dawn of profit. Unexpectedly, this scene arrives early in the game live industry, and the channel and the video website are similar: do everything possible to seek exclusive broadcast right, and the phenomenon that steals to broadcast own content to fight (include in the appropriate time pilfer other content as retaliation).

Because each game live platform content crosses, plus the channel, the host numerous, who also did not dare to guarantee that own website absolutely does not have the Pilfer broadcast. Therefore, the current home to the theft of the means of resistance is mainly micro-blog denounced. A period of time before the Twitch on the piracy event, but also the game broadcast the copyright issue becomes the focus. Some analysts believe that copyright can prohibit the live broadcast platform to live a game, thereby restricting the development of the game live platform.

Such fears are untenable.

The copyright of the game Live is divided into PGC (race resources) and UGC two kinds. PGC copyright belongs to the organizer, the producer and the brand owner of the tournament (Twitch in the event of the theft of the game), UGC Copyright is the player.

Game play to promote the role of the game more and more and has become an integral part of the game ecology, to tighten the game broadcast copyright opponents are bound to seize advantage, game research and development, operators on this heart know. Tencent holds a 92.78% stake in riot, and concludes that Tencent can say no to the game's live platform. But according to industry insiders said, in order to domestic electricity competition industry ecological construction, Riot will provide the game Live platform PGC copyright.

The content that the player creates copyright belongs to the user, live these content (UGC) does not belong to the infringement behavior. 2013, the Korean Government promulgated the law: any individual, organization as long as the purchase of genuine games, can record the spread of the game screen and not constitute infringement.

Because of the high cost of copyright, video sites hope to make homemade dramas, but there are few such as "Solitaire". By contrast, the UGC model of the game live platform, compressed content cost space is very large.

Games live better Tomorrow than video sites

Compared with the video site, the ability to become more active game live. In addition to collecting membership fees and advertising fees like Twitch, the live platform has begun to try pages and travel by hand.

The data of the page tour transportation shows: The user's retention rate, payment rate and ARPU value of the live platform are much higher than other combined transport platforms. In the already saturated page of the market, live platform as a new channel, by the manufacturers sought after. The prospect of a hand-travel transport is more attractive, and the income from the live platform will be more than three times times that of the outbound transport.

In short, despite the sky-high anchors, copyright wars and other chaos, the game live "money Way" immeasurable. For each live platform, it is important to attract high quality users and seize the opportunity of the game operation.