Gartner announces next ten popular mobile apps

Source: Internet
Author: User
Keywords Ten Gartner gartner
The advent of mobile Internet is changing people's life in the information age, users of mobile applications, especially the interaction between them, life-supporting applications are increasingly demanding. This paper focuses on the ten popular mobile applications in the future. Mobile Internet applications have a variety of terminal equipment, portable features, specific applications are very wide.  With the constant popularity of smartphones, the number of smartphone users has become more and more large, mobile music, mobile games, video applications, mobile payment, positioning and other colorful applications are developing rapidly. Gartner recently unveiled its forecasts for the next ten popular mobile apps, sorted by the impact of these businesses on users, the industry, user values, and market penetration. The top ten applications are: Mobile transfer services use SMS to remit money. This business is cheaper, faster and more convenient than the traditional transfer business.  This business will have a strong appeal to the developing market, and in the first year of use, the user may be over millions of. This business will also face challenges, including regulatory and operational risks. Because of the rapid development of mobile transfer, in the control, many market controllers will face user costs, security, fraud, money-laundering problems.  In operation, operators need to enter into new market, market conditions change, operation of local resources of business operators, and require different strategies of operators. Positioning business Positioning (location-based services, or lbs) estimates that the next few years will be the most complex business. On the user side, Gartner estimates that global LBS users will surpass 96 million in 2009 and reach 526 million by 2012. LBS is listed in the second place in 10 business, mainly considering its high user value and its impact on customer loyalty.  Its high user value makes it able to meet a variety of needs, including social networking entertainment productivity improvement and goal realization. The ultimate goal of mobile search mobile search is to promote mobile phone sales and create market opportunities. To achieve this goal, the industry first has to improve the user experience of mobile search. It is third in the top ten business because it has a lot of influence on technology innovation and industry income.  Instead of just one or two mobile search operators, users will remain loyal to some mobile search.  Based on Gartner's estimate, the profits of mobile search will be shared among several mobile search operators, and these mobile search providers are technically unique. Mobile Browsing 2009, 60% of mobile phones produced worldwide have mobile browsing capabilities. According to Gartner, the ratio will rise to 80% by 2013.  The reason why mobile browsing is listed in the top ten business fourth is that it is widely used in the business world. Mobile Web systems have a potential and good ROI. Moreover, its development costs are relatively low. Reuse many of the existing technologies and tools to make sending updates more flexible. Therefore, mobile sites have beenA mobile strategy that is used by many companies for business.  Mobile Health monitoring mobile health monitoring is the use of it and mobile communications to achieve remote monitoring of patients, but also to help the government, care agencies, such as reducing the treatment costs of chronic patients, improve the quality of life of patients. Mobile network coverage is more important than fixed networks in developing markets. Today, mobile health monitoring is still in its infancy in mature markets, and project construction has so far been limited to pilot projects.  In the future, this industry can achieve commercial, provide mobile health monitoring products, business and related solutions. Mobile payment mobile payment is usually used for three purposes: first, in a very small case, it can be paid; second, it is an extension of online payment, and easier and more convenient; third, security increases are another reason.  Mobile payments into the 10 best business stems from its impact on many parties, including mobile operators, banks, appliance providers, regulators and users. Both developing and developed markets are interested in this business, and mobile payments will be a highly diversified market due to the wide range of technology options and business models, regulatory requirements and local conditions.  There is no uniform standard on deployment, and each specific plan has to be done. Near-field (Near field) communication (Near field Communication, NFC) enables wireless data transfer between compatible devices by simply placing them close to each other (10CM). This technology can be used for retail purchases, transportation, personal identification and credit cards.  Gartner ranked NFC seventh on the basis that it increases user loyalty to all business providers and has a big impact on the business model of operators, such as banks and transport companies. Gartner expects a large-scale deployment of NFC from the second half of 2010.  N FC telephone production, Asia will stay ahead, followed by Europe and North America. Mobile advertising in the global economic downturn, the region's mobile advertising business continues to grow. The increase in the use of smartphones and wireless internet has facilitated the development of mobile advertising services.  2008, mobile advertising total expenditure is 530.2 million dollars, 2012, this number can reach 7.5 billion dollars. Gartner ranked mobile ads in the top 10 because it is an important way to implement content on the mobile internet, offering free applications and business to end-users.  Mobile channels will be used in a variety of media, including television, radio, print and outdoor advertising competition square. Mobile instant Message Historically, price and usability issues have been factors that have affected the development of mobile instant information.  Commercial barriers and the uncertainty of business models have had a negative impact on the deployment and promotion of operators. Gartner ranked mobile instant messaging at Nineth Place because of potential user and market conditions that will lead to the development of future mobile instant messaging. In the hairIn the exhibition countries, many users rely on mobile phones as their only means of communication.  Mobile Instant Messaging creates opportunities for mobile advertising and social networking because it has created more mobile instant Messaging users. Mobile music in the development of mobile music, in addition to the ring tones and the bell, other developments are disappointing.  This is a business that can generate millions of revenue. On the other hand, it is unfair to give up the value of mobile music. The user has the demand to the handset music, likes it to accompany at any time. We have seen the efforts of various operators in the industry chain in the innovation model, such as: devices, business bundling, emphasis on pricing and usability. The introduction of itunes allows users to pay for music, allowing users to gain a super experience and a big difference. Wen/Chen
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.