GGV Capital 8 million dollar investment mobile gaming platform Playhaven

November 14 News, according to Science and technology blog TechCrunch reported that mobile game development and promotion platform Playhaven has been raised from GGV capital of 8 million of dollars, will expand overseas business and help game developers to promote and gain profits. After two years ' development, Playhaven will devote more funds to expand its international business. The San Francisco start-up announced today that it had raised 8 million of dollars through a new round of financing, which Yugiyuan capital GGV, which had previously invested in Buddy Media,cocoa China,glu Mobile, Companies such as Pandora,square and WildTangent. Playhaven was founded in 2010, in order to keep developers in a normal state, the company allows game developers to control their game marketing and profitability strategy. The company's HTML5 platform and Software Development Toolkit enable developers to quickly release a range of layers through which they can provide rewards, virtual goods, and promotions. They can control or modify these layers through a single page dashboard, using Playhaven's promotional network to sell their apps and let users who are playing similar games get in touch with their games. Some of Playhaven's existing investors are also involved in this round of financing, including E. Ventures,tandem entrepreneurs, and some angel investors. After this round of financing, Playhaven's external funding has risen to $11 million trillion, while GGV capital partner Hani Nada (Hany Nada) joined the company's board. After getting more money, Andy Yang, chief executive of Playhaven, said the company would invest aggressively in emerging markets, especially in Europe and Asia, and would also develop new consumer insights, prompting Playhaven to "Player Lifecycle management" (player Lifecycle management) platform to develop the direction. It is unclear whether this will become a business model after Playhaven because the company has a precedent for changing the business model. Initially, the company took the form of a player's social network, and then provided developers with free development tools to develop applications and online gaming communities. In-game communities can be integrated into the iphone app, just insert a piece of code, the player can be in the community with the introduction, know-how, comments and so on. Although the attempt has not persisted, Playhaven has gained the favor of many developers, and the puzzle of game developers is how to make a profit, and Andy Yang wants to help developers make advertising more easily profitable, using promotional networks and tools to attract users. PlayhaveN attracts a lot of developers, and the company is attractive to investors, and Nada says the company is well prepared to provide a business management platform for mobile game developers, providing tools for application developers to attract, retain, and profit from users. Although the company has competitors such as Tapjoy,flurry and Getjar in the industry, the company is able to recruit thousands of game developers and distributors, including Glu,game Circus,natural Motion, the Southern Dream Palace (Namco), Sega ( Sega), a famous company such as Playtika.