Giant network Game net revenue for the second quarter is 505.9 million RMB

Guixe, the vice president of the giant, said in his second-quarter results that the company's 3D masterpiece "Fairy World" is expected to be launched in the fourth quarter of this year. The game in the first delete technology test data is better than the same period of "Journey 2", is expected to become the second half of 2012 the best domestic performance of independent research and development online games .

In May this year, the giant unveiled a blockbuster new "Fairy World" message after releasing its first-quarter earnings. As a result of the legendary experience of producer messages and the breakthrough in game play, the "Fairy World" has been widely concerned when it was disclosed. It is also expected to be a success in the giant's interior, which is believed to be the "Journey 2".

At the beginning of July, "Fairy World" for the first time to delete the technical test, access to participate in the testing of the player's wide acclaim. Guixe refers to better than "Journey 2" in the same period of the player loss rate data, is taken from this stage.

In the game industry has a wide attention to retain gamers "Guan" theory, by the giant network chairman and CEO Shi Yuzhu proposed. Shi Yuzhu believes that the players of the game products feel and experience constantly changing, planners need to work in three important links, respectively, is the initial "impression off", a few days in the "try off" and a few weeks after the "boring off."

This theory was published in the Internet industry after the spread of widespread, by many product managers as product development of the Bible. Then the giant interior for "over Guan" respectively set up three internal tests, and focus on the test results of the player loss rate for internal analysis. The "Journey 2" loss rate in the same period than other game products are lower, but now the "fairy World" performance is even more surprising.

It is reported that in the case of no market input, "fairy World" only by Word-of-mouth communication has formed a very high degree of expectations in the player community. During this year's ChinaJoy, the game's demo area attendance is often kept at 100%. The gorgeous picture, the game exclusive development GVG and so on core play, lets this game compare with the similar product to have the game to have the competition and the viscosity.

Giant Network today released the second quarter of 2012 earnings, net revenue of 528.2 million yuan, the chain growth of 3.8%, year-on-year growth of 21.1%. Net profit of 307.2 million yuan, the chain growth of 5.2%, year-on-year growth of 2920.6%.