Giant network president Liu Wei: Push team has expanded the scope of work

August 10 Morning News, giant network president Liu Wei said today, online games users to obtain the cost is increasing, the giant will be marketing resources to focus on the product tilt. At the same time because of the reduction of Internet café users, the giant push team has expanded the scope of work.　　Liu hopes to control the marketing costs between 10% to 15% of the revenue. The giant network released its second-quarter earnings today.　　Earnings showed that the Giants net revenue for the second quarter of 321.7 million yuan, the first quarter of 304.4 million yuan, the same period last year, 364.1 million yuan, the net profit of RMB 186 million yuan, the previous quarter for the renminbi 185.2 million yuan, the same period last year for 231.9 million yuan. In a subsequent conference call, Liu said the cost of acquiring users is increasing as industry competition intensifies.　　The giant's response is to continue to implement the "focus" strategy, that is, the focus of marketing promotion, on the profitability, the most strategic products, while other games are mainly relying on the promotion of resources such as the way. For online games, internet advertising, community SNS soft publicity, television media, the push is a few important propaganda channels. Liu Wei pointed out that with the strengthening of government supervision, the number of Internet café users is decreasing, which also affects the role of the ground promotion.　　To this end, the giant push team has extended the scope of work to the Internet cafes around the market, universities and other areas. The second quarter due to two products need to promote, the giant's market costs rise relatively high, the third quarter because only "Dragon Soul" a new product, this number will be reduced.　　"We want to control between 10% and 15%," Liu said. It is reported that "Dragon Soul" is a pure 3D game, by the giant Chengdu team independent research and development. Liu Wei introduced the performance of the screen is very good, a bit similar to "miracle", characterized by the gorgeous equipment and PK's straightforward.　　The main play or PK and small groups of the main confrontation, a weak national war, positioning into a more suitable for men's games. This Thursday "Dragon Soul" will be in the beta, the public test time, game modification, promotion strategy will depend on this decision.