Global Retail Development Trend survey

Noesis published a survey of global retail trends in August 2011, and the following are some of the findings of the report.

In this post-depression era, noesis a new definition of retail value: value is not equal to money. Matter is not necessarily valuable, value lies in pleasure, passion, nature, challenge ...

Stepping into a store is usually the last stop for a consumer's long journey: awareness, search, purchase, and ownership. From the past to the present, the consumer's journey order has not changed much, the change is the journey of information acquisition, software applications.

People's shopping habits have changed a lot--3s mode, for look (see), select (select), Share (Share). The following figure is the main process for customers to buy goods today:

Here are some retail trends for different technologies, retailers, and regions.

1, virtual shopping: Kinectshop

The new finger-recognition technology allows shoppers to grab merchandise from unrestricted hangers, see accessories from different angles, share photos with friends on Twitter and Facebook, and quickly solicit friends ' advice.

Several great advantages of new technology:

Helps retailers attract consumers because it's quick and easy

Can be placed on the floor of a fitting room or retail store.

A screen about the size of a common set of mirrors, like an enlarged version of the ipad

Allow customers to try different styles, colors and sizes without taking off their clothes

Touch screen technology allows customers to order their fancy clothes and collect them at the registry

This shopping may be the main way of shopping in the near future, touch screen, facial recognition and body-based technology, can be directed content and real-time price comparison directly to the mobile device.

2, retail must provide: fun, experience, socialization

Free Wi-Fi and TV in Taco Bell (fast food chain)

Taco Bell plans to install free Wi-Fi and video screens (about sports, music and life) in all 5,600 chains, as a catalyst to extend the customer's stay in the store.

Many other manufacturers have also added interactive videos, tablet games, etc. to create "destinations" and increase order volumes for customers.

3, copious: Social online market

The product page shows the real identity of the seller and uses the "social signal" as a level to show whether someone you know is a friend of the seller, and whether they bought something from the seller.

By "socialized pricing", sellers can selectively offer discounts to buyers who follow their own or share their products.

Johnathan Ehrlich (copious co-founder) said: "The establishment of a true identity will not be in various aliases caused by a number of dubious transactions, not some unknown third party evaluation, and will not only based on your purchase history to recommend." We created a circle of friends market. ”

4. India: Buy groceries through Facebook

Aaramshop's biggest concern is its Facebook app, which allows consumers to shop through the services it offers on Facebook.

Consumers buy groceries online using aaramshop services, then select the preferred retailer in their area, and then can do the shopping directly on the Aaramshop site or through its Facebook app.

When the consumer's shopping is completed, the order will be immediately transmitted to the selected retailer, the merchant will deliver the goods in time, only when the goods have been issued, consumers will pay, for consumers and businesses, the use of aaramshop is free.

The benefits of this larger, more coordinated online service are clear for some small local retailers that are likely to be flooded by large online competitors.

5. Canada: Plan to achieve no currency

PayPal Canada recently carried out a survey of 1500 domestic citizens through Leger marketing, asking about their views on mobile payments and digital wallets, some of which were surveyed as follows:

More than half said it would be comfortable to use other forms of payment if no more cash was used.

Canadians use PayPal as their digital wallet because they are more flexible, safe and convenient.

Don't want to look for ATM machines, can use all kinds of equipment and friends AA hotel bill anytime, Canadians like simple, fast and safe way to shopping, cost-sharing, money or get paid.

Money's future

Through the above survey data can be seen, due to the development of social networks, people not only "look" and "choose", but also a "sharing", anytime, anywhere on social networking sites and friends interact with, such as using virtual shopping goggles, the instant will be put photos to Facebook, to consult friends advice, In India, the favorite way to shop is to buy it on Facebook. In addition to social networking sites, people now enjoy shopping methods and mobile devices, people do not like to take cash to the store, digital wallet, mobile payment is the consumer's expectation of the future mainstream payment method.