Gold nuggets in Chongqing paper goods electric dealer First person monthly income 100,000

Talent Resume Dai

2006 established Chongqing Dongshi Paper Co., Ltd.

May 2012 established Chongqing Amberme Sanitary Products Co., Ltd.

July 2012 Dongshi Paper Products Life Museum unveiled Taobao, settled in Chongqing Network Business Industrial Park

April 2013, the official independent mall to create a paper products business network buy platform

Entrepreneurship

Commercial newspaper reporter Sun Jongying

In many people's eyes, paper is not suitable for sale on the network, because the paper belongs to the fast-consumer products, goods heavy, bulky, operating profit low. But Dai but not according to common sense Card, using the company in the catering, real estate, aviation, hotels, business centers and other fields of resource advantages, the formation of customized and personalized differentiated business strategy, set a monthly sales of 100,000 yuan of success, repeat account for up to 50%.

Choosing a career and adapting to the trend

Learn advertising decoration of the Dai, accidentally made a living paper related work.

Dai that, although the production of paper for life many enterprises, but professional engaged in commercial paper products are not many, more critical is, can provide tailor-made and ancillary services for enterprises are less and less, why not use their own advertising design expertise, for more corporate customers to provide professional paper products services?

The result proves the correctness of Dai viewpoint. With the personalized customization of the company's advertising is quickly favored by enterprises, Dai Dongshi paper soon with hotels, restaurants, car manufacturers, real estate and other near thousands of customers formed a long-term partnership, Chongqing's largest business class life paper business.

With the volume of business expanding, the headaches are coming. Delivery, unable to pay the scene of the need for a number of staff reminders, and so on.

Under the tide of e-commerce, Dai choose to conform to the trend.

March 2012, Dai began to prepare their own independent mall, but for the traditional way of Dai, did not expect to set up their own independent mall is not easy, because there is no customer base.

After the initial cry, Dai failed.

Way to spell creative also spell service

Bitter experience, Dai decided to borrow the mature platform as a breakthrough. July 2012, Dongshi Paper products Life Museum unveiled Taobao, become Taobao on the first paper products sales enterprises in Chongqing.

Taobao, which is just starting to build up, is also facing a lack of popular embarrassment, "Sometimes a single day is not." "Dai said. After a lot of brainstorming with the team, Dai came up with a variety of ways to attract customers through daily specials, postage free products, etc. "More than 3,000 orders were snatched in a few minutes. "These activities have brought unexpected results to Dai.

How can a customer stay? She began to teach customers how to buy paper towels through the Internet platform. "The difference between Kleenex and toilet paper" and so on, "How to distinguish the life paper is raw wood pulp or paper edge paper", for customers concerned about the problem, Dai one answer. "This is one of the benefits of the network platform. "Dai Introduction, through the offline sales, it is difficult to give customers a full range of paper properties, usage, etc., but through the network platform, can better serve customers." In Dai view, today's online shop has moved from a simple price to spell service, to fight creativity.

But the opening less than a year, but Dai Dongshi paper Life Hall has reached four drilling, the rate of praise reached 99.47% per day, the next single amount in the 30~40 single, monthly sales reached 100,000 yuan. Most Dai gratified is that 50% of customers are repeat guests.

Tips Differentiated Management is critical

As a power trader, in the industry's view, must be high profits, because high profits means less investment, high returns. At the same time, due to high freight and so on, do the electrical business also strive to product small size, light weight, such as clothing category.

And these two points, for Dai engaged in the industry, not a single. But in Dai's opinion, his success depends on finding a market position.

"First of all, the company's advantages lie in the field of commercial paper products, to provide enterprise-class customers with high quality and special needs of the paper program." "This is the same as the line," Dai said. If we can find a matching customer's real needs, and then to the supporting services, that even if the freight and price does not have a clear advantage, but also to win the quality of online customers, because we can provide offline services, We can provide services that other peers cannot provide. In this way, not only can attract a large number of quality customers, but also accumulate a large number of old customers, will make the industry disadvantage before the transformation of the advantages of differentiated operations.

At the same time, this product does not have a significant seasonal, there is no large inventory pressure, the replacement of products relatively slow, do not spend too much money every quarter of innovation. The most crucial is the market size, Dai said, in the electric business, and the coast compared to Chongqing to do a little living paper, and have their own resources are less, so there is a larger development space.

Planning to build Independent mall

Today's Dongshi Paper Life Museum, in addition to its own hundred Yi, Blue Cloud teng, Lan Rui and other commercial brands, but also expand the Amberme and other civilian brands.

"Here will become a physical display shop, line online under the formation of benign interaction." Dai around his office in the network Business park.

Dai said that E-commerce and offline traditional stores are complementary, although the life of paper in many people's view, not to do the offline experience shop is necessary, but in addition to the network to expand the range of civil paper, she would like to expand the network of commercial paper through the Internet, in addition to some enterprises in the city, but also hope to attract more foreign enterprises.

"This year in the operation of Taobao store, I will start their own independent mall." Dai said that the current independent of their own mall has been prepared, with the early Taobao store customer accumulation, this year's focus is to operate an independent mall, she made her plans to the 2014 line sales to reach 5 million yuan.

Opportunities

The transformation of traditional enterprises

Network operators on behalf of the Open machine

Commercial newspaper reporter Zhang

Chongqing Taiwan Hing Farm general manager Dongtaicheng is the Southwest's largest agricultural product growers in Taiwan, because the market is limited, Dongtaicheng want to put the channel to go online, without electrical business operation experience He will look at the electric business on behalf of the operation, is currently with several generations of operating enterprises to negotiate cooperation. Chongqing Network Business Association president Xinri told the business newspaper reporter, the traditional enterprise transformation of the electricity business Company will bring great business opportunities.

"At the beginning of the net, the traditional enterprises in the stage of testing water are often lack of electric operator experience, and have no energy to recruit and build a team, then a new business opportunity appears: the electric business generation operation." "Xinri said.

"At present, the electric business market share has reached tens of billions of levels, and the annual growth rate of 300%." "Analysys International chief analyst Li told the newspaper.

Just after the establishment of Chongqing Xun Tao Enterprise Management Consulting Co., Ltd. is to see the business opportunities of one of the enterprises. What are the advantages of the electric business generation? Yesterday, the company's general manager Davilian to the business newspaper reporters calculate the account.

"Traditional Enterprises Corps team, the need to buy office equipment, leasing office space, and at least 1 shop long, 2 art, 3 customer service." The fixed cost per month is at least 30,000 yuan. "This is equivalent to the cost of the electric business on behalf of the operating agency," Davilian said. "This is only the smallest size, and the introduction cost of talents and sales commission is not counted." ”

Davilian Introduction, today, the electricity business operation charges mainly divides into two parts. The first is the service charge, the monthly general 2~5 million, including for the Enterprise shop design, merchandise shelves, accept the distribution of orders, after-sale customer service and other costs; second, the sales commission, according to the difference in product profitability generally 5%~20%.

"A 20-person electric dealer on behalf of the operation of enterprises, each month can be 3 or so, in accordance with each single monthly 50,000 yuan service fee of the standard calculation, the annual service fee income of about 2 million yuan." At present, most of the electric operators on behalf of the operating enterprise sales, the annual income of 6.5 million yuan. "Davilian said.

At present, there are only two or three professional electric operators in Chongqing, which can not meet the demand of the market. "Xinri said.

Li, chief analyst at Analysys International, told business reporters that the Nuggets electric business, talent and business model design is the key.

Li said that, compared with ordinary offline marketing staff, electric dealers often have a wealth of online shop experience, and Taobao store small second and other industry people have good relations and close communication, familiar with the characteristics and ways of internet marketing.

Li said that on behalf of operating enterprises should form their best service category, for the industry's enterprises to provide the most professional service on behalf of the operation, and secondly, the operation of the enterprise's deep processing is also the future trend of development. "The future, the strength of E-commerce on behalf of the operation of enterprises, can let the traditional brand to concentrate on their own good product design and production, and the network front-end marketing, back-end IT information processing, customer relationship management and supply chain management all contract down." "Li said.