Grand Game early 19% plunge

Sina Science and technology news on the evening of July 29, Shanda Games (nasdaq:game) plunged 1.2 US dollars to 5.05 U.S. dollars early this morning, a decrease of 19.2%.

At the beginning of the opening, the grand game opened Low, reported 5.89 U.S. dollars, down 5.76%, but a sharp fall after the opening, the plate fell to 5.05 U.S. dollars, a decline of 19.2%.

This morning, the grand game announced that the company has a royal network of the company signed a final agreement, will be from the latter hand to buy two subsidiaries, the total amount of 811.5 million U.S. dollars.

Shanghai Sheng Exhibition Network technology company (hereinafter referred to as "Sheng Zhan", transliteration Shengzhan) and Tianjin Shengjing Trading Co., Ltd. (hereinafter referred to as "shengjing"), are Shanda network control entities. Shanda Games to the above two companies to pay service fees, access to include network payments, user authentication, customer service, online games fatigue system, data support services and prepaid card marketing and channel services. In the first quarter of 2013, Shanda Games paid chin and shengjing service fees equivalent to about 21.3% of the company's total net revenue.

Sheng Exhibition has a grand pass database, containing account information, including registration, payment and user access to the Royal Network operation of the game to use other user behavior data. They also have an experienced customer service team that handles about 9 million interactions with the player on an average monthly basis. The customer service team has been awarded the China Best Call Center Award for 8 consecutive years in 2005-2012 by China Federation's IT Promotion, which is sponsored by the Ministry of Industry and Information technology. In addition, they have been certified by international customer management researchers.

Shengjing has about 180,000 point card distribution channels nationwide, with an average of 2 million entities and virtual point cards sold per month.

The total amount of the transaction is 811.5 million U.S. dollars, will be through cash, deferred payment and from the Royal Network of receivables completed.

The deal is expected to end in the third quarter of 2013, subject to regular trading termination conditions. (Xiaoran)