Grand game to push new product platform Tan secrets behind the Strategy

Shanda Games Chairman and http://www.aliyun.com/zixun/aggregation/32086.html "> CEO Tan (Tencent Technology map)

Tencent Science and technology news April 13, with the official website platform online and other information gradually exposed, Shanda games All Star annual New product launch news also aroused the industry concern. Tan, Chairman and CEO of Shanda Games, unveiled the details of the All Star pageant for the first time.

Tan said: "The upcoming annual new festival, not only is a conference, although will be released this year Shanda games eight new products and series of product, but the form of the release will rise to the annual sex, keynote, festival, platform, brand-oriented. ”

According to him, the annual sex heralds the beginning of the 2010, every year, the Grand Games will be regularly held at the beginning of the year to hold a new festival, through the annual new festival released the focus of the new catalogue and plans for the year; The tone is indicative of the annual new release of the Foundation, will also release the annual strategic keynote plan, Forecast a series of strategic initiatives this year.

In form, All star will be more than just a simple presentation. Tan said that the General Assembly will draw on the United States NBA All-Star or Grammy, or other ceremonies and variety shows and other forms, hoping to become players, media, and industry cooperation in communication and communication platform, while new media delivery cooperation and brand cooperation will also be generated on this platform.

It is worth focusing on that Shanda All star will also have its own platform brand. Tan says: All Star is the newest brand platform of Shanda Games following the 18 fund platform, 20 program platform, game Carnival platform.

"All Sta will be a comprehensive concept," Tan said. "Not only symbolizes our new products are all-star lineup and All-Star level, the product, there will be top producers, All Star Star Entertainment artists to participate in, as well as the media and the industry's key guests, the Grand Network group across the entertainment platform, star President and so on." Of course, all of this All Star is ultimately a series of elements that generate player All Star, which the player has elected to represent Sheng year's All Star. This series of All Star will also be the most anticipated and uncovered event on the scene. ”

According to reports, Shanda games this year will be launched in the All Star platform for new products include: Star Change, the Valley of the dragon, boxing Emperor World, Heroic Age 2 and eight product. In addition, Tan said, the All Star Festival will also release some mysterious new products.

At present, Shanda Group has a grand online, games, literature, music, film and television, video, and other seven-horse carriage, has formed the entertainment industry chain layout. "With the formation of the Grand Network group and across the entertainment platform, Shanda games from the virtual entertainment, combined with the traditional entertainment, will be a full entertainment game, has become one of the important deployment this year." "Tan said.