Grand Game Yu: webgame no client easy to spread is a double-edged sword

November 7 Morning News, Shanda Game CEO Yu today in the "second Webgame and SNS Community Operations Conference", said webgame no client and rapid dissemination, popular type of landing, as the inherent advantage of webgame.　　But because of this, his low threshold of choice and entry, in turn become a double-edged sword. Yu said that at present, Webgame is a state of contention, flowering, "we found that many games are short-lived." In the fierce market competition, there is bound to be such a result, but at the same time will affect the practitioners, investors and players to maintain the degree of market enthusiasm. "Yu believes that Webgame needs a new effective user trust and maintenance mechanism, or to maintain the mechanism, so as to make up for the effect of low threshold."　　(wood) The following is the full text of the Yu: Distinguished guests, colleagues, media friends, Good morning! Thanks to the organizers of Webgame Congress for providing such a good communication platform for friends in the industry, more valuable is the community and internet Webgame Congress held last year, not only last year, this year has been the second. I remember coming last year and coming this year, if the organizers of the Conference have been holding on, I think I will stick to it. For the future Webgame and SNS community Operation Trend, here only to talk about their own ideas and views.　　We are all old friends here, and I hope today's discussion will bring some thinking and inspiration to the team and friends who are engaged in online games and online games. In 2007, the Grand game launched the sweep webgame, at that time was only a tentative project, but also saw Webgame into China, the profit model itself was challenged. Sweep after the launch can become the first profitable good webgame.　　At the year before last, Webgame had a characteristic that his research and development needed a relatively low cost, but his operating threshold was relatively high. I remember last year at the General Assembly, I said, because of such competition and operation of the fierce, competitive competition, at that time under such circumstances Webgame quickly into a merger and integration stage.　　In fact, these two points have already let time verify, today I want to say a view, webgame his sustainable development depends on a brand strategy. First of all, we say 1th, Webgame has a very young life and vitality.　　In the past two years, webgame into rapid changes, this emerging type, or the carrier of the game, with very strong vitality, competitiveness and future development space. Second, in the current one of the hundred schools of the web games, we found that many games are short-lived. In the fierce market competition, there is bound to be such a result, but at the same time will affect the practitioners, investors and players to maintain the degree of market enthusiasm. NotHas the client and the rapid dissemination, the popular type landing, as well as the game condition, as the webgame intrinsic advantage. This itself gives webgame and other networks a foundation and conditions for his growth. But because of this, his development in the current period of relative competition, his low threshold of choice and entry, in turn become a double-edged sword. In other words, he is attracting users at the same time, it will become the loss of user gaps.　　I believe that in a lot of movies, webgame into a period of time will encounter such problems.　　So I say 3rd, Webgame needs a new effective user trust and maintenance mechanism, or a mechanism to maintain, so as to make up for the effect of low threshold. 4th, the development of our technology and breakthroughs, we are all recognized that the development of technology and breakthrough is any product, especially webgame such a new field of continuous innovation. In the development of technology, perhaps two years ago or a year ago, to put a mature game, or even a brand to the web, such remarks may be difficult to accept. Remember at that time with static text mainly, his client's expressiveness, it is really difficult district City County, put a big brand game to webgame up, recently presented fish and deck technology are constantly updated and evolved, the new webgame technology and operating quality are constantly updated,　　That is to say, there is a technical basis for mature games and branding in an objective manner. In the immature market, high quality games and corresponding brand effects should be easy to get market feedback and user trust. Take an ecological game for example, we now have more than 60 mature games, including well-known games, including the legendary World, the wind, the Heroic age and other outstanding brands, these can become a web of rich resources, not for specific games, and to have all the deep accumulation, will give the system stability,　　Efficient and high quality sustainable operation mode. This view, our grand game has been trying. Just before I met the general enmity, he did the chivalrous way, we explored the process, he said he was also preparing to make the Chivalrous Road Web version, this trend and development can be seen in the perspective of innovation, to operate in this respect. It is obvious that a stable sustainable development, truly webgame film direction, will be much higher than any period, including the early exploration period, development period, process period.　　We can not encourage webgame team to have a brand of companies to do some more cooperation, so that the brand of webgame itself to the sustainable development of a certain role. Webgame game's development threshold and operating threshold is high, just mentioned. In the Webgame field, the average is open every day, in the past year we have counted the number, on average, open 1.5 webgame each day, there are some excellent movies. In the case of product maintenance and customer service experience and system lack, relativeSpeaking is more difficult to solve a problem, leading to a piece of excellent products, his vitality can not be a fair continuation. We want to share the experience of the Grand Gaming fund, two years ago began to invest in the field of webgame, we through their own brands, advantages to help some excellent network game team, to build their own brand, set up their own platform, so that they have a professional brand community, in the above constantly train load. and has been formed, and its own community is becoming more and more strong, constantly with new products. Such a pattern of evolution, we both have reached a, in the fierce competition in the market, the results of cooperation and mutual win.　　In the long run, Webgame has gone through a period of development, exploration period and competition period, from the blue Ocean to the Red Sea, now entered a need for 11 steps of the transition period, how to maximize to attract and maintain users, how to form a sustainable development of the operating system, will become the transition period of important choices and opportunities. Thank you for SNS Community and web game Development Forum organizers, I hope that in our joint efforts to develop a webgame sustainable development of new ideas.