Green box under the brand performance growth, sales year-on-year increase of more than 50%

In response to the recent "dismal business", children's clothing Amoy brand "green Box" founder and CEO Ms Today, said the Green box's brand performance growth this year, the year-on-year increase in sales exceed 50%. She expects the company's overall sales to exceed 400 million this year.

A few days ago there are rumors that the green box "business is bleak, the Boss mortgage real estate maintenance." The MS Response said that the green box under the brand sales growth of more than 50% per cent, is expected this year's overall sales will be at least a breakthrough of 400 million.

Ms said that in 2008, when he moved from offline physical retailing to Taobao for two times, he did have the experience of "mortgaging a house to start a business". But in November 2009, the Green Box won two VCs over 120 million yuan, and the company itself was profitable.

The green box is the representative of the original brand of Taobao. Taobao data show that 2010, green box sales of 80 million yuan, become Taobao children's clothing sales champion. 2011 "Double 11", the green box has achieved sales of 40 million yuan performance.