Group buy "Hunger Game": Turnover is now negative 4 quarter big shuffle

Yesterday, this newspaper published the "handle NET 4 regional manager left?" group buy network in troubled times, the recent group purchase site in order to save costs and frequent layoffs, arrears and other issues, the long-term healthy development of enterprises is disadvantageous. "Throttling" may allow group buying companies to lose some resources, and "open source" on the weak or will have a fatal impact on it. According to the network statistics, in a row after 3 months of stagnation, the national group purchase volume for the first time in July negative growth, the chain slightly reduced by 0.9%. At the same time, group purchase site visits also fell. Industry insiders believe that this year's poor financing environment, it is difficult to do "open source." So, the previous said to achieve the profit of several big group buy website, really can get through 2012 years? High margin of the "Hunger Game" in the second half of 2011, many group buying companies began shouting days difficult. But this time, the top-ranked group buying network companies do not seem to be spared. The group network released the "July National group Purchase Market Statistics Report" shows that the top ten group purchase site, the United States, handle and F group have been a certain degree of flow reduction, litters group fell out of sales "billion club." Apart from the poly-cost, the group purchase site "billion Club" only 5 left. In this respect, e-commerce researcher Ruzenwang said that the first 10 companies are having a hard time, compared to last year's big drop in group buying. According to the lead network CEO Wang Qihen revealed that excessive competition makes the Chinese group buying industry margin only in 5%~8%, far below the global 30%~50% margin range. Everyone wants to raise the price, but the problem is nobody dares to raise the price first. "Regiment 800 co-founder Hu Chen said, each big group buys the website to whether raises the knot is very much like the movie" The Hunger Game "the end, although the price raises the foreground to be extremely wonderful, but does not have a group buying website dares to rush past, because who first rushes past who will be" shot to death " And the result of the price increase is not, the major group buying site can only continue to enlarge the number of open groups. According to the data provided by the group, 800 per 66.1% of the group's individual numbers in June increased by 15.74% to No. 235000 in July. In July this year, about 49.8% of the user's purchase volume was concentrated in 2.4% of the popular buy, while the purchase of less than 30 people of the total number of groups accounted for 98%, users of the group's consumption of the heat distribution is extremely uneven. In this respect, some people in the industry pointed out that there is no progress on the Maori, the families are desperate to open a new regiment, regardless of the quality of the group, blindly chasing sales, a bit over the feeling of reclamation. Four-quarter big shuffle? Hu Chen That 2012 is undoubtedly the shuffle year of Chinese group buying enterprises, at the same time, the relationship between merchants and group buying network has also produced subtle changes. The former group buying site has the absolute right to speak, the change for the merchant to become the choice of group buying site, the price of the group, the time of the leader. However, the future does not seem so simple. Earlier, Eric Network analyst Huang to the "Daily economic news" reporter, now ranked top ten of the group buying site, the future may be nearly half of the enterprise capital chain break. Ruzenwang forecast that this year three quarter group buying industry will appear a big inflection point, now platoonThe former group buying enterprise, four quarters this year can not survive the past is still a problem. In this respect, Hu Chen said, the current sales in billion below the number of several group buy sites have a certain risk, sales limit cash flow benefits, the funds to maneuver up will be more difficult. Now these businesses are like walking on ice, and each step needs to be cautious. "Now the electric business industry to buy less attention, even have to buy out of the electricity quotient structure of the argument." Group buying as an online promotion is indeed effective, but as a separate business model is still not tenable. "Shenzhen Electric Shock Commerce Co., Ltd. founder Shangxiang said." Some people in the industry said the group buying industry has been broken, this is not a year or two to recover, at least 3-5 years. But the key is, such a long repair period, several large group buying sites seem to be wasted. The net has said that the ultimate leader of Chinese group buying will be 3 integrated large group purchase sites, as well as with the group buying platform and group purchase portal coupled with thousands of vertical group purchase network (endogenous group purchase network or Local service operators). In Shangxiang view, the future of group buying more is a standard for the electric business platform. For the future group purchase site, their own independent site can not, through the operation of the Corps purchase channel, a certain commission or service charge can be. However, Shangxiang also stressed that, in addition to large-scale integrated group buying network transformation, the main wedding photography, tourism and other vertical segments of the group, with its "small and beautiful" characteristics, if you can adhere to focus on a certain industry, not relying on capital driven, can also break out of the world.