Group buying website Big Shuffle

After a bubble-style boom, the 400 Chinese group buying sites of Groupon, the US, began a shuffling journey. According to statistics, more than 30% of the group purchase site has not been "a daily group", and there have been group buying site began to close the station.

57 Group is a group buying network navigation station, currently contains more than 100, the domestic group buying site. Like to buy a netizen can be in 57 groups of a Web page directly browsing the products of each group purchase site. Group purchase site of the navigation station continuously updated every day, the overall operation of these sites have first-hand information, convenient for everyone's use.

57 Group founder Gong yesterday told NetEase Science and technology, he now every week to check the collection site, every time to delete more than 10 sites, mainly for those who can not guarantee frequent purchase of goods frequently updated site, "Some even one months there is no new merchandise." According to his statistics, currently more than 30% of the group buying site does not "a daily group" (no longer include weekend holidays).

Another group purchase site's internal statistics show that from May 24 to June 9, the domestic new 22 independent group buying sites, of which more than half, 13 can not organize daily group buys, and even a website opened a few days have been closed.

The normal operation of the group buying site also began to gradually show Matthew. Gong statistics found that the top five sales of the site can account for more than 60% of the market, the top 10 can account for more than 80%, the remaining hundreds of have only got the remaining 20% of the order.

In addition to some group buying sites themselves began to lag behind, netizens are also beginning to feel the confusion of the market, began to abandon those "unreliable" group buying site.

According to media reports, 1288 group buying network has been not shipping and delay payment has been investigated by the police, the site even began to sell its domain name, ready to close the station. The author and a lot of friends around, both in the process of group buying encountered unpleasant experience, for example, a small store launched the original price of 38 yuan, the current price of 4 yuan business package, attracted hundreds of people to order, booking seats need a two weeks time; buy foot bath services, to shop after the purchase prices and found the same shop; The movie tickets for group buys are the same as the fares of cinemas.

The threshold of group buying site is very low, at least thousands of yuan can be opened, more than 400 group buying website unavoidably cohabitation, some poor service level, the lack of strength of the site so that the interests of consumers have been damaged. In the NetEase technology interview several early Start group purchase website, nearly each website founder all realizes the service importance, they all thought the line service ability is the future competition focus.