Growth and future of mobile Internet aggregation and consumption

of China Mobile Internet aggregation and stock news

Relying on the internet and witnessing the growth of Chinese internet friends, the most significant change in the Internet period should be felt-that is, the change in access to information. Because of the continuous growth of the Internet, coupled with the performance of smartphones in recent years, the arrival of mobile Internet, resulting in people to deal with the need for information more and more, the access to the amount of data, real-time and convenient requirements are constantly promoted.

Initially from the genre information site to secure resources, to the growth of personal blog during the personal as a source of information flow of the pattern formed. Thereafter, the rapid growth of micro-Bo is to give the same as ordinary grass-roots users with a large amount of information access channels, and gradually set up their own to dig the information spread information customs. And the type of information from simple text messages and simple picture classes grow to the desire of the video information category. Compared to the text and pictures, short video situation information not only more intuitive results, and more real and complete, but also more real-time and real.

Mobile internet has made video information The new heights of information growth, and with the use of smart phones This utility is gradually attracting more people to the scene to share.

Second, from the video information

2011, 酷6网 CEO Shanyou after leaving, Grand Group chairman Chen understand that after the cool 6 video network necessary to walk the road is "video information News", one at a time to subvert the shanyou of the purchase of genuine copyright "large mode."

The reason for this is the dividend model. Take cool 6, for example, to talk about the US-based Hulu copyright playback model, or YouTube's upload-sharing model, facing embarrassment in the capital city. In China, a market with a weak sense of copyright, video-type websites are facing losses in the face of adversity. In the foreign already mature two big video dividend pattern, escapes the market the Magic curse. and Chen commended "video information message" mode, can use message location to save the cost of copyright, the second can also through the site news, side messages and other methods to inherit the user in the upload sharing mode of enthusiasm, so as to reach the goal of the dividend. It can be said that video information is considered as a video-sharing site now help a straw.

Based on this situation, to integrate video information messages as the goal, but with a stronger independent set of qualitative video information reading applications, will gradually replace the graphic information reading applications, become the mainstream of the current market.

Comparison analysis of three kinds of polymeric reading applications

Zaker

Zaker's Chinese name is Zake, and the earliest Zaker (Zake) is a specially designed reader for the ipad, which reveals tweets, messages, blogs, newspapers, magazines and other information with a good reading experience. Can forward Weibo, newspaper articles to Weibo, Instapaper, support binding Googlereader.

Zaker can be freely customized content is very thick, to the message sample classification, including information, magazines, pictures, newspapers, microblogs, blogs and googlereader content speciation, this in each speciation credential differences have more granular content sources. Some of the good structure of the content of the site is better than empty, new thoughts, love cards in the car to make us dizzy Wolf's beautiful car, or techweb in-depth report of high-end industry information, Zaker can probably improve the appearance of the user, will be the personal common Web site aggregation to the unified application. Can be aggregated stock source nearly covers now all graphic information category, the effect is very strong. The Zaker also has an excellent UI planning experience, and the message reading interface resembles an elite magazine cover plan with stunning page-flipping results. However, the Zakeriphone version of the biggest problem is not to support the horizontal screen, the effect on the large department users is still necessary, waiting for a new version of the Zaker can handle this topic.

Fresh Fruit Broadcast

Fresh Fruit Network is the launch of the mobile end of the free reading applications, is a visual experience of a better reading, you can use her anywhere to see micro-blog, blog, Popular news, enjoy newspapers and magazines, celebrity blogs, news sites, 10 categories, thousands of selected.

Fresh fruit can also be customized RSS, targeted to provide users with their most interesting content, and fresh fruit reading experience is very circulating, you can at any time to read the article held criticism, collection, forwarding, sharing. To share as an example, whether it is to share or original can be supported at the same time to your multiple account hair Weibo, if a micro-Boda, there will be no more than a word frequent annoying end, while sharing the time can also take the original picture, so that micro-bo-illustrated. and by default to appreciate the situation of the magazine to procuratorial microblogging updates, the interface is very fresh and beautiful. Because the fresh fruit only supports the rate of 480x800 above the content, so that it appears that something is HD. It can be seen that the fruit of the network in the UI and interactive also spent a lot of effort.

Flipboard

March 22, the United States, a communications magazine Flipboard launched the Chinese version of the iphone application, in the Apple application shop China's online has aroused widespread concern. This is Flipboard after last year launched the Chinese version of the ipad and associated with Sina Weibo and the network has been another big action.

Flipboard's channel classification is divided into two levels, the necessary users click Classification talent to check the corresponding channel, hidden slightly deep. At the top of each category with 2-3 pictures recommended bit, the interface appears to be a good result, but if the user to use the 2G/3G network, loading the flow of these pictures is a bit of a injustice. Similar to this, Flipboard in order to be pleasing to the eye, many places have accepted the picture plan, did not ponder to subsidize the user to save the traffic. and its layout, content list and complete content in many time is separated, it is necessary to open the external Web page of the situation to complete reading, particularly in the loading of complete Web pages, the rate is very slow.

Flipboard's page-changing method accepts the paper folding result, fresh and tasteful. Its content appears mainly in pictures, more elegant and direct.

Flipboard's Achilles heel is that there are too few customizable sources of information, most of which are from celebrities and professional accounts on Sina Weibo, as well as a small section of RSS from departmental websites. Flipboard has also provided a search effect, but most of the results are Sina Weibo users, in addition to the RSS channel recommended in the list, did not invent other particularly blog, website class content. This has to do with the access to the domestic market, relying only on mutual partners to obtain content resources. Also waits for Flipboard to have the further growth in the content source, more conforms to the domestic reader's reading custom.

NetEase Reading

NetEase Reading is an illustrated information aggregation class reading application which NetEase creates for the mobile users who seek "good structure reading". The effectiveness of the experience on the realization of a perfect fit with the mobile phone-one hand convenient control, the screen switching, SNS sharing mode, off-line reading processing and so on a number of trendy intelligent characteristics, so that users use the experience of lightweight circulation.

NetEase reading out of the signboard is a selection of content and intimate settings, so it has a lot of work in the UI plan. The contents of the article interface particularly accepted the layout of the graphic terms, and plan the same rich aesthetic of the article, pictures and video appreciation interface. Users to appreciate information anytime, the appearance of content are like a magazine printing as exquisite, to protect users in the reading can also enjoy the visual pleasure.

and NetEase intimate place is for the user's realistic use of thinking in place, so many users in the use of reading software, because of the picture loading, the cache stranded in the machine can not be swept, long time, occupy a lot of space. NetEase read for this exceptionally planned cache liquidation effect, users only need to select the "Liquidation Cache" button in the setting, you can away all the previous cache files. NetEase reading version also added offline reading processing efficiency, users can use this effect for offline downloading content sources, worried about the flow of users can also set "only allow WiFi network to hold offline download", even if the network situation has changed will not cause loss.

Snail Video

Snail video is the first in the domestic use of pure video-type information aggregation for the reading of the signboard application. Understand the idea of "video information" and focus on this, so snail video in the video information class look experience more than the above mentioned in the application.

Snail video of the first page is divided into two lines, a line so time-oriented time flow, the video information of its own micro-Bo subscribed channel is pulled in the order of time, so that the latest video information can be kept in real time, and the other line is organized according to the program example (which is called "channel") to hold the classification display, Convenient for users to find their own interest in video information.

Snail video can be accepted subscription method, subscribe to a vast section of the column classification, accurate positioning of user interest points. The channel content source comes from each big video website already has the high quality content source. And the time flow of the situation, to ensure the real-time information and the significance of the comments. You can also synchronize the user's own micro-blog information, and can be implemented directly in the application of micro-blog information to hold criticism, forwarding and collection, the more strong sense of opinion.

As the snail video on the new line, its UI plan in the numerous exquisite aggregation class reading application needs to be polished, and the content source clear level of disagreement, resulting in video perception of regret. These are the snail video in the future version of the urgent need to follow up on the subject.

Four summary

In a variety of reading applications, content source and UI plan is the most direct impact on users like the level of factors, but I think that the current mobile internet users survival habits, interest points of in-depth analysis and accurate mastery is the key to the future use of this category of success. The growth of the graphic aggregation class has come to a more mature stage, after all the pioneers of the vision of the city focused on the new heights of video information, the author is very much waiting to see more and better products appear, can give users a new feeling in all aspects, and thoroughly lead more people familiar with and move into the mobile Internet video information.