Guest Cube Mobile Internet age developers must be the extension of the artifact

Abstract: Guest cubic creative integration of interactive, online recognition, social promotion and other interactive experience, to achieve universal marketing from the simple promotion and online storage upgrade to the line under the two-way flow, double channels to complete the "show-promotion-deal-return" a complete ecological closure. 2014, the real estate market continued to slump, most developers are facing huge inventory pressure, sales Department Hall, the traditional media advertising is declining, in the face of difficult market situation, the past conventional marketing means is tantamount to nowhere, it is difficult to achieve the goal of stimulating sales. Developers of the traditional offline marketing approach to storage, communication and many other bottlenecks, and the internet can achieve the "universal interconnection", "everyone marketing" function and mobile social and the rapid rise of the media has provided a good technology and platform support. Its online drainage, efficient storage of natural advantages quickly become a marketing breakthrough, become a number of front-line developers of standard action. Nationwide marketing, this wave is now in the real estate sector can be said to be extremely turbulent, Vanke, Green, Wanda and other giants of the "sea" is caused by the industry's flock. However, for popular marketing, developers are becoming intellectually picky from the initial frenzy of activism. Most of the marketing software on the market emphasizes high Commission and high return stimulation, which not only runs counter to the business morals, but even causes the fierce confrontation among the stakeholders such as developers, brokers and agency companies. Obviously, simple interest stimulation is not a sustainable marketing approach. Passenger cube, to create national marketing 3.0 times the essence of national marketing is social. Based on the relationship between people marketing, not crazy brush friends circle, indiscriminate bombing micro-letter group, mandatory recommendation, but the customer's social relationship to establish a reasonable, orderly, compliance of the national marketing, set up to enhance sales performance and improve brand reputation of a benign system. November 2013 has been on line operation of the domestic first nationwide marketing platform-customer cubic, after 12 months of plowing, continuous optimization based on market feedback products, giving people more connotation of marketing, creative integration and interactive extension, online recognition, social promotion and other interactive experience, The realization of universal marketing from the simple promotion and online storage upgrade to the line under the two-way diversion, double channels to complete the "show-promotion-deal-return" a complete ecological closure. With the traditional national marketing software to highlight the difference is that the passenger cube, from the outset is located in the real estate mobile marketing overall solution operation platform. The construction of this marketing platform is the social media era "everyone's strength" embodiment, its biggest function is guest with guest, infinite enlarge developer and potential customer's information contacts, in order to realize the demand mining, thus help developers to obtain richer and more diverse customer source. As a real Estate marketing 3.0 era of the extension of the artifact, the customer cubic groundbreaking through the socialization of communication, social extension and marketing the entire process of precision control, redefining the mobile interconnection and social network era of real estate mobile marketing model. Through the micro-letter, micro-blog, QQ Space and other social portals and based on Baidu Direct searchThe full coverage of the cable entrance, the line channel flow unified convergence, to 6-level incentive to drive a strong national marketing, since then, the developers will be the traditional advertising costs accurately paid to the buyers and customers, commission to take customers deal with, save the marketing costs, improve marketing efficiency. Passenger cube, the real estate marketing leader, the customer cube not only through social means to activate and manage the client's circle of network relationships and social resources, also realized the data tracking automation, account system personalized, data structure systematization, marketing business interaction, automatically judge the source of the customer (intelligent contractors), automatically update customer status , since then, the national marketing has according to, sales management can be controlled. If the 2.0 era of popular marketing is only relying on a software or tools to recommend. And the 3.0 era of the national marketing created by the guest cube includes more service and operation support. Throughout the country 29 major cities authorized service providers, in addition to providing system product use and market operation training, can also directly provide real estate packaging, strategy development, network promotion, such as operating value-added services, developers can also organize their own operations, greatly reduce marketing costs. Light city, customers become extremely scarce resources, the competition between the housing enterprises will eventually return to the channel and customer viscosity, which would become the housing enterprises in the industry in the new round of white-hot competition in the survival of the key, and the customer cube not only can help developers to expand customer resource radius, gather more customers, and through continuous stimulation and interaction to improve the whole real estate marketing chain of all participants in the stickiness, to achieve a steady stream of customer supply and virtuous circle. As the first domestic real estate marketing platform, the country's 29 agents operating service providers, 58 cities, nearly 200 cooperation to witness the rapid development of the cube and growth, Wanda, Green, Evergrande, China Sea, Citic, The unanimous choice of many domestic first-line housing companies, such as Forte, has proved that the passenger cube is the leader in the field of real estate marketing.