Guo: c2b e-commerce model, the future of E-commerce!

E-commerce in the rapid development of business-to-business, Business-to-consumer, Consumer-to-consumer and other e-commerce concepts gradually become familiar. By the spring breeze of electronic commerce, the concept of C2B, which was not familiar to people in the past, began to surface.

C2B is a kind of e-commerce model, that is, consumers to the enterprise (customer to business). The first popular American consumer of the Business (C2B) model may be a noteworthy attempt. The core of the C2B model is to create a powerful sourcing group by aggregating a large number of users to change the disadvantaged position of a user's one-to-one bid in the consumer model, and to enjoy the benefits of buying a commodity at the price of a large wholesaler.

There are two kinds of C2B business models, one is group buying and the other is personalization. Group buying, is to set up a large number of users to form a unified purchase group, thus enjoying the advance with the merchant to set the preferential wholesale price, the proceeds mainly from advertising and commission. Group buying can be divided into two stages: the first is based on the price of group buying, and then is based on product group purchase.

Based on the price of group buying belong to the initial stage of C2B, by a group of users spontaneously (less) or by the Third-party platform through the aggregation of many individual consumers to form relatively large purchase orders to enable enterprises to provide a greater discount space. User spontaneous situation is less, after all, the user individual to operate the matter has a certain degree of difficulty and lack of trust in effective and reasonable assessment, sometimes in the mutual understanding or understanding of the group, than as a community, the same type of network people have the same topic, and so on. More still need to operate through third-party agencies or platforms, such as Taobao, ebay, such as E-commerce Platform Group purchase business, the domestic in recent years also appeared a number of professional group purchase sites, such as the former as a worry-free net of the fence NET, Shanghai group purchase network and so on. Now the domestic C2B site, are based on the price of group buying site, in the C2B development of the most elementary stage.

Based on product group buying is the second stage of C2B industry development. This has a great relationship with the strength of the national economy and the substantial promotion of people's consumption level. With the sustained and rapid development of China's economy in the past ten years, people, especially the rich class and urban pioneer People's consumption concept has changed, some high-income earners and advocates of self-individuality is not very concerned about the past said consumption most important factor-price, but the quality of the product and characteristics of the importance of placing on the price. They tend to spend more on the quality of products, style, grade and so on, which spawned another major group buying potential market: through the spontaneous or Third-party platform to aggregate a large number of such users, to promote the enterprise according to their needs for the design and production, may even change the products provided by enterprises such as materials, designs, Combination method and so on. The new C2B business model has some success stories abroad, such as Priceline, which is already somewhat close to the model: The Priceline platform helps users strike a balance between the brand, characteristics, and low prices of sellers (usually airlines, hotels, financial services companies). , users can submit their expected prices and products to Priceline, the seller through the Priceline to understand the user's product requirements and prices, and then according to the user needs characteristics to provide the products they need to form a transaction.

Buy through the Internet, good for both parties-for manufacturers, in the current situation of the general rise in raw material prices, the use of Internet group buying, not only can reduce the cost of enterprises, but also can open up the virtual market to expand the share of the transaction, for users, you can enjoy more options and lower prices. For group buying, varieties of limitations, geographical limitations are large, operational limitations are also relatively large. From the industry's limitations, buy must be divided into products, so you can not like to enter the supermarket, the one-time purchase of their own items, if the price of group buying is not enough attractive, it is more difficult to let people participate. In addition, there are geographical limitations.

Personalized customization is a higher stage of C2B development. This phase of the C2B business model will be very innovative, for enterprises, need to meet the user's personalized customization needs of higher costs and group procurement requirements of the lower prices to achieve a balance. For users, it is necessary to find a balance between the high price that is required to meet personalized products and the weakening of personality that may arise from group purchases. This is a huge challenge for Third-party C2B E-commerce platforms, both to find businesses that meet individual needs and have a strong customization capacity, and to find as many personalized user groups as possible and as narrow as possible. For now, it seems hard. There are some corporate web site customization of some of the embryonic form, such as car sites, you can let users of the car part of the attributes such as color to make a choice, such as Dell, the user can make a choice of computer configuration and so on, but this is limited to the enterprise itself, but a certain new extension of

Recently Taobao deputy general manager Zhang Yu, said in an interview with the media, Taobao this year will emphasize the concept of pushing C2B to adapt and strengthen the personalized and customized E-commerce trend. With the development of e-commerce market, the future C2B model will be the market trend, Zhang said. "At present, consumer demand is still in the depressed state of the future customization and personalized shopping will become the mainstream market." "John Doerr, the investor who has invested in Google, has John Dull the personalized Web site: It is the latest breakthrough in the existing e-business model.

C2B mode of greater characteristics is to strengthen the communication with the target customers, customer needs can be clearly expressed, enterprises can be based on customer demand for different products or services to meet consumer demand, and then constantly cultivate customer loyalty, so that enterprises maximize profits. So what are the key needs of C2B?

One is to strengthen communication with target customers. Provide a good demand expression platform for Target customers through Internet 0 distance so that customer needs and personalized requirements are clearly expressed, while providing a reasonable and attractive "Consumer" group aggregation mechanism, so that more customers according to the needs of the breakdown, according to a custom rule free combination, Expand the base of the buying community.

The second is to strengthen the enterprise product and service update. Enterprises in the time to focus on the needs of the target customers at the same time, should continue to improve their ability to innovate, one is to follow the consumer demand, the second is through constant innovation for the target customers to provide value for money surprises.

The third is to optimize the management process within the enterprise. Any transaction involves the company's internal functional departments of the dynamic and collaboration, so as to perfect customer service. A good enterprise, first of all in its internal management processes can constantly respond to external demand, self-improvement and promotion, to ensure that products or services can quickly reach customers.

Four is to carry out reasonable resource integration. The resources of any single enterprise are limited and compete with others. Enterprises should expand the resources of "Business" through industry Union and Enterprise Alliance. Planning and dredging, to achieve reasonable management and effective allocation of resources.

No matter what mode of E-commerce, will be in the field of E-commerce has its own world, but C2B mode, because of its model definition itself provides a good communication mechanism with the target customers, in the future development of the road will be more and more wide, more and more to go better. (Wen/Guo, expert of China Internet Association)