Guo: Medical and health E-commerce giants, waiting to wait!

2007 Annual output value of pharmaceutical industry (current) will exceed 600 billion yuan, growth 15%~16%, drug sales revenue reached about 270 billion yuan, the year-on-year growth 8%~9%. The huge amount of pharmaceutical annual turnover and the production and circulation of enterprises provide a huge market for the development of electronic commerce in the pharmaceutical circulation industry. Therefore, whether it is from the national policy environment, or drug circulation industry situation, in the current development of medicine in the field of electronic commerce is the best time.


from the pharmaceutical market, because of the huge medical purchase market, the variety and quantity of products, the use of traditional information processing methods of drug concentration bidding, it is difficult to bid procurement process of information flow, logistics, and capital flow timely and effective management, so it is difficult to achieve the pharmaceutical circulation in the open, fair, Principle of justice. E-commerce based on internet technology has the advantage of other traditional information processing methods in information processing and transmission. Therefore, it is an inevitable trend in the reform of drug circulation system to use e-commerce to solve the problem of information processing in the drug centralized bidding by using the Internet technology's super space-time, rapid and convenient advantages, and its powerful data processing and management capability.


how to combine with the traditional health industry, how to really solve the problems that people in the health care, is placed on these health sites are urgently needed to consider the problem, which is the key to the success of pharmaceutical health E-commerce platform.


Medical Health portal from the service object, mainly includes the following categories:


the masses--to provide scientific, rigorous, popular, easy to understand health care knowledge, online communication, seek medical advice places, to solve the broad masses in medicine, medicine, health and other aspects of the question, and to meet the needs of the vast number of users of health information;


medical workers--talent flow, case study, clinical experience exchange, construction of online academic exchange platform;


Medical Unit-shorten the distance between doctors and patients, play a link between hospital, doctor and patient;


Medical industry manufacturers--to domestic and foreign medical device manufacturers, drug dealers, pharmaceutical factories to provide online product introduction, trading and a variety of medical equipment use experience to build the medical community E-commerce platform;


Government, research and education institutions-provide industry dynamics, pharmaceutical research results, industry training, market information.


Medical and Health E-commerce platform provides services mainly include the following major categories:


Industry Information-Industry analysis, industry trends, industry hotspots, etc.


Supply and demand information-with a clear positioning, professional services in place for individuals and enterprises to obtain drug information, pharmaceutical companies business information, medicine Shopping Guide information platform;


merchants to join-is medicine, health care products and other enterprises to join the development of investment, agent platform;


Trading Platform-is the hospital medicine, equipment procurement platform, pharmaceutical production enterprises to expand sales channels, pharmaceutical agents to find better products of professional information platform.


task Outsourcing-through outsourcing, can greatly improve the level of profit margin of pharmaceutical manufacturing enterprises, so as to make up for the lack of manufacturing, research and sales capacity, making it a most economical, most controllable, most flexible, most efficient way of production. The main outsourcing situation has research and development outsourcing, sales outsourcing, processing outsourcing, management outsourcing, and so on, specific description as follows:


1, research and development outsourcing: Enterprises to use external resources, the professional and technical cost of the research task of outsourcing out, for all with the contract research and development capabilities of the pharmaceutical Research and Development Enterprises (CRO/CDO), forwarders domestic and foreign medicine and medical equipment manufacturers, various types of underwriters commissioned to research and development!


2, Sales outsourcing: For those with high quality varieties and sales in a stagnant condition, to achieve contract supply capacity of pharmaceuticals, equipment, supplies, equipment and other pharmaceutical production enterprises (CSO))


3, processing outsourcing: For those with contract processing and manufacturing advantages of pharmaceutical products, equipment, supplies, equipment and other pharmaceutical manufacturers, contract outsourcing business object: Domestic and foreign medicine and medical equipment manufacturers, all kinds of underwriters of the product processing business!


4, Management outsourcing: For those who sell part of the management of enterprises in order to obtain management promotion of pharmaceutical industry and commerce enterprises and can undertake large-scale pharmaceutical business management commissioned by the large-scale management, marketing companies;


Technical Support-scientific research institutions to provide technical support and guidance for enterprises, E-commerce solutions for enterprises. In the increasingly fierce market competition environment, enterprises to survive and development, must innovate constantly, the use of new technologies, production of new products to occupy a larger market territory, to achieve higher economic benefits.


Vertical Search-for the masses to provide timely and accurate national pharmaceutical enterprises, hospitals, well-known experts information. (Charge the enterprise fee in the form of bidding rank)

The key to the success of
is that these sites and functions can actually help pharmaceutical companies to save costs and make profits. To provide enterprises with transactions before, in the transaction, the whole process of the solution and better serve the masses. (Text/Guo)