Guo: The road of Business-to-business Mobile electronic commerce has a bright future

In recent years, China Mobile E-commerce is showing a good momentum of development, the application of small and medium-sized Enterprises has become a hotspot of mobile commerce development, showing a wide range of infiltration, the characteristics of scale expansion. With the breakthrough of mobile communication technology and the continuous optimization of policy environment, the construction and development of mobile e-commerce has become a trend.

E-commerce has entered the mobile age

According to China E-commerce Research Center released the "2012 China Network retail market data monitoring report." The report shows: As of December 2012, the domestic network retail market transaction size reached 1.3205 trillion yuan, an increase of 64.7%. Among them, China Mobile E-commerce market transaction size reached 96.5 billion yuan, an increase of 135% per cent, still maintain a rapid growth trend. The figure is expected to reach 130 billion yuan by 2013.

The mobile E-commerce User scale is increasing year by year. 2011 Mobile E-commerce User size reached 150 million people, an increase of 94.8%. In the past 2012 years Mobile E-commerce user scale of about 250.5 million people, an increase of 67% per cent. The figure is expected to grow to 372.5 million by 2013.

Although the development of mobile Internet has strongly promoted the large-scale growth of the mobile electronic commerce market, the market share of mobile E-commerce is dominated by both the Consumer-to-consumer and the majority, and the unavoidable reality is that the business-to-business market has accounted for more than 90% of the total E-commerce market share.

The dilemma of business-to-business mobile commerce

Simple function, low turnover. At present, domestic main business-to-business websites (such as Alibaba and Dunhuang net) have developed mobile terminals. But by a variety of factors, the current business-to-business mobile end of the development is not ideal, simple function, low turnover. Business-to-business vendors and buyers are also less enthusiastic about using platform-mobile-side work.

Finance is huge and trading flows are more complex. Compared with the average customer price of dozens of yuan to hundreds of yuan, business-to-business transactions tend to be millions of renminbi, or even a single order over billions of transactions, buyers in large trade more cautious, not easy to accept mobile end. It is also difficult to put complex trading processes on the mobile side.

User habits are hard to change. For years, vendors and buyers of business-to-business platforms have become accustomed to offline trading patterns, which are less sensitive to the Internet than b2c,b2b entrepreneurs. "Teaching them to use a computer, to find information on the internet for many years, it is too hard for them to trade on mobile phones." "said the head of a chemical industry website.

Compared to domestic trade, the mobile side of business-to-business development is more mature. Data from Dunhuang show that in 2012, the Dunhuang mobile platform to deal with the number of orders has accounted for 17% of the total turnover, which from the mobile platform to account for the total number of inquiries accounted for 25%, mobile platform traffic accounted for 26%.

The breakthrough of Mobile business-to-business e-commerce

There are plenty of opportunities for business-to-business mobile E-commerce markets. One of them is to give mobile solutions to existing business areas, such as mobile solutions on CRM, that can snipe at Salesforce's strong momentum in the business-to-business marketplace. Another opportunity is to provide mobile business apps for new areas that really have the opportunity to do something big, such as medicine. As a complete vertical industry, the production value of health care industry is the first in the United States, and mobile applications are promising in this field.

Guo, an expert member of China Internet Association, said: "In the past, small and medium-sized enterprises know that E-commerce can bring them more business opportunities, but they will be afraid of operating threshold and not use." Mobile E-commerce virtually reduces the use of E-commerce threshold for small and medium-sized enterprises, as long as the use of mobile phones, will be able to send text messages to operate, use E-commerce business.

Domestic business-to-business Mobile E-commerce field is far from mature, market space is still very large. Xiaofeng, vice president, said in a media interview that the current capabilities of the Business-to-business platform has not yet reached the user's needs, until the Business-to-business online transactions can reach a certain scale, the business-to-business mobile can usher in the development of a blowout (WEN/China Internet Association expert member Guo).