Guoming: The Internet is a high dimensional medium

Introduction: Now the government's control of the Internet, precisely is to use the two-dimensional way, in a low dimensional way to tube high dimensional internet based media.

Why do we do a lot of web sites, mobile media, app clients, huge investment but not the proportion of output? What is the reason for the huge gap between output and expectation and desire? Guoming, vice dean of journalism school, Renmin University of China: from the example of the New York Times downhill, the problem is that the media may have a problem with the understanding and mastery of the Internet.

We are thinking about this question over and over again, just like in the New York Times such a newspaper content to do so high-grade, well quality is legendary, even the production of such a good content of the media, in the context of today's internet also increasingly in the impact and market share of the decline in the end, what is the problem? Not that the media is not used, the Internet has not been concerned about and input, in the recent 11 years of the history of the New York Times, the investment in the Internet can be said to be a major strategic move, from the start of the pay wall, pay door, pay door 2.0 of the iteration, put a lot of manpower and resources, the results are unsatisfactory. What is the problem in the end, I think it is our understanding of the Internet and grasp, in some basic grasp point may appear some problems.

Guoming, vice dean of journalism school, Renmin University of China: Why does the media use the traditional way to operate the Internet?

The internet may be different from our traditional media, a higher level, or more than a dimension of the medium form. So we use the traditional way to operate it, build influence, realize value and carry out effective control. For example, it's like painting a tiger on a piece of white paper and trying to circle it and draw a circle. If it is a three-dimensional tiger, this circle will not produce any restrictions and constraints, because it is three-dimensional, it can go back and forth. Now the government's control over the Internet is precisely to use the two-dimensional way, in a low dimensional way to tube the high dimensional internet based media.

Guoming, vice dean of journalism School of Renmin University of China: Why is it that if the media do not follow the logic of the Internet, you do 100,000 websites, 1 million apps are not?

In the past, we built our own kind of media influence, just like the media, as long as the formation of a certain scale, into a certain space, a limited market inside as long as the scale, strength, you can form their own influence, as long as enough, strong enough to carry out effective coverage. So we build our own influence, the basic logic of our own value practice, either on the scale or the ship, and that's the two ways. But on the Internet in these two ways to build their own influence, you will find that, like Niniuruhai no news, you are running 100,000 sites, 1 million apps have no effect. If you do not follow the logic of the Internet, the value of the Internet to achieve those requirements to do, you do 100,000 sites, 100,000 apps are not useful, because in an unlimited internet can be easily avoided, it has no value on the top and the role of, which is limited to fight unlimited internet , you seem like a very funny way. So today we face the Internet is a higher order of the social spread of a kind of ecology, a structure. It is to a large extent based on the individual as a basic element of society as a communication of the basic unit, the fundamental elements of the situation for the entire social resources and social power of a reconfiguration, redistribution. This is the real transformation of our internet for the world is the activation of personal elements.

(Responsible editor: Lvguang)