H5 game can copy web game

In 2014 near the end of the time, H5 because of a wave of the game's upsurge of attention, eager to have, indifferent to see a lot of losers. Overall, the former is far more than the latter, many people in communication with people, will be mobile phone side of the hand and H5 game will be the end of the PC end of the tour and the page of the analogy, this H5 Game Copy page Tour brilliant comments easily because of analogy thinking to gain the psychological identity of the industry.

In retrospect, this analogy does convince others that similar end-to-date development trajectories and H5 development continuity are supporting the H5 game as a mobile Web page tour. By definition, H5 is a collection of technologies that create interactive effects of web pages. In short, it can make flash on the mobile side does not have the animation effect, namely H5 is the mobile end of the Web page. But if H5 is viewed simply as a technology to replace Flash, it is too underrated of its true capabilities. But the reality is not history, just as the defects of analogy thinking, subjective analogy from continuous similarity to the precondition to create the similarity, and then draw the wrong conclusions, and although this kind of wrong conclusion is easy to be recognized, but in the industrial field, will bring a directional error.

At a time when 2014 and 2015 intersect, about 2015 hand Tour market Development forecast variety, H5 also so back to people's perspective, in Tencent summed up the 2015 hand Tour market five major changes, H5 ranked first, and many people wandering in the heart of the question is: H5 game can reproduce the success of the Web game?

In response to this problem, the game Gyro asked a lot of people engaged in web games and H5 games, the views are more decentralized, about the H5 game and the similarity of the web game has been a large degree of recognition. In the case of H5 game slowly, many people would like to believe that the outbreak of web games will occur in the H5 game. However, in the author's opinion, H5 game is not a web game, the way is not detonate!

Browsers: Completely different ecosystems have different genetic patterns.

Orange-born Huainan is Tangerine, Orange-born Huaibei is orange. Although the H5 game and the web game in the development, the performance form has many inheritance and the similar place, but its platform is completely different. Web game based on the ecology of the browser, on the PC side, basically each computer will have one or more browsers, and different browsers provide a very similar environment, web games can not have the problem of adaptation. The platform environment of H5 is very different, first look at the browser, due to the inherent flaws in the mobile browser (unable or limited to support flash, access narrow, compatibility, etc.), resulting in mobile browsers can not become the ideal platform for the game, although many giants in the development of H5 based on the stronger browser kernel, but lack of interactive , social content causes the H5 game to be unable to propagate in the handset browser. So now H5 is relying more on social platforms to build ecology.

But social platforms are a lot different than web browsers. The first is the openness of social platforms, which, for a variety of purposes, limits the spread and content of H5 games, as Zhangxiaolong admits, once H5 games affect the social experience of the platform, and the result is that the game is T-platform Second, based on social attributes to spread the game and the Web game based on advertising traffic communication games are also very different, the former emphasizes social, while the latter is more dependent on impact; Of course, the biggest difference is that the difference between users in different browsers is very small, the performance in the Web game is almost negligible, therefore, Web games do not need to be tailored to the users of different platforms, and social platforms are not the same, micro-letter and Mo, MO and UC even micro-letter and QQ space, user habits and properties are very different, this is also a big problem facing H5.

Within the foreseeable range, H5 games will be carried on a variety of apps, not only social platforms, Alipay, music, novels, life services can also carry H5 games, H5 game ecology will become more complex, compared to the web game a single browser environment, bring the difference can be imagined.

The great diversity of the ecological environment lead to H5 and web games in the development, dissemination and operation mode will be very different, for example, the web game of the year by "stealing vegetables" to trigger the national browser to play games, in the H5 stealing dishes is not so matching; Stealing vegetables in the hands of the game early performance is very eye-catching, H5 development is bound to skip stealing vegetables this link.

User: H5 Game user's stickiness will be greater

As discussed earlier, H5 games will be more based on social platforms to spread, and this ecosystem also determines the H5 game users with the Web game users have a higher viscosity, and this viscous more strongly in the performance of the H5 game platform on the stickiness, we know in the page tour era, The user stickiness of the page swims the platform is actually not high, so many page swims will realize the flow by continuously washing the user. And the nature of the social platform is different, and the biggest difference with the Web game platform is that through the H5 game is more want to retain users, rather than the flow of cash. The mobile ecosystem is very complex, the most important thing is to retain users, which is also the major giants when it comes to the H5 game layout more focused on the future of the H5 game and the bottom and the core layout of the reasons. In their view, the H5 game is only an optional service that it wants users to provide, rather than a means of consuming user value.

Mention of the medium and heavy game, many technical obstacles have been cleared, the next need to solve the problem is the operational model. The reason why the Web game is hot, to a certain extent, is to overthrow the operating mode of the end, while the hand tour is in the ascendant, to from the operation Mode mountain opponents to subvert, difficult to imagine.

Profit puzzle: Medium and heavy channel did not open mildly difficult to have profit

The bits and pieces of time spent in fragmentation are too short, and the popularity of time is very short, and H5 games are hard to gain by buying equipment like app games. In this respect, the game company is also very helpless. Successfully launched a phenomenon-class small game "dozen penguins" Guangzhou hundred fields will be the development of its main goal of H5 game positioning for hatching and accumulation, at present did not find a profit point, is only the accumulation of user stage.

This situation in the Web game basically does not exist, in the Web text mud era, there is no profit problem, equipment can sell, games can sell, of course, more importantly, the user's payment channel is unblocked. and H5 game even if technically already can achieve the condition of the medium heavy degree (allegedly develop a H5 "Legend of the Tower" has no problem), also cannot raise the game income. In the analysis of this problem, many people attributed the reason to the fragmentation ...

The network environment of mobile phone users is very different, most users will only use the fragmentation of traffic and time to play H5 game, this habit also caused the user pay rate polar, so can see is that the H5 game in the serious outlook is lack of confidence in the manufacturers, more H5 game become brand communication tools, And this trend once continue, H5 game is no longer not a game so simple, once the player aesthetic fatigue, perhaps even point open the interest of the page is not ...

But at this stage H5 game is not completely has been quiet down, in addition to the quietly layout of the Giants, some game manufacturers began to hoard a large number of H5 games. According to the author understand, there are three-tier game companies have been a large number of old games into H5 games, is expected to have Chiyu, and then the form of a platform to release, to build mobile phone games on the platform. In the QQ space, even has the H5 game the water has passed through million!

From the above analysis, it is easy to see that the H5 game is not a matter of course, as the successor of the Web game, its many differences will inevitably form a different from the web game of new industries. Just like the hand and the end of the tour, the simple contrast will only let practitioners of the thinking of curing, so that the continued development of the industry has a negative impact. and H5 how to go next, we can certainly look forward to optimism, because aside from the "page Tour" thinking, from the general trend of the H5 game is a very promising industry, jobs in 2010 California State Cupertino headquarters, said at the company meeting, "No one wants to use Flash, The world has begun to enter the H5 era. "We will continue to pay attention to the development of H5, although 2015 can not be said to be H5 years, but in the new year, H5 is bound to usher in more attention to the growth of people, do not look back to see the page tour, this will only limit the pace of H5!"