Hammer Phone Designer: ammunition

After the launch of Hammer phone, so many people know that help Luo to complete the mobile phone industry design ammunition. While the debate about hammer phones is on the sidelines, Knewone, whose focus is on industrial design, is more interested in ammunition, the founder of the design firm, and Robert Brunner, the former Apple's chief designer.

Brunner not only created Apple's first in-house design team, but he also designed innovative products such as PowerBook and Newton, and worked with Amazon to develop the first Kindle.

Well, I think some of my classmates said they were not old fashioned. and to say Brunner distance the latest product, that is as the main designer developed Beats headphones. But because Beats has just been bought by Apple for 3 billion dollars, it ends the partnership with ammunition.

But Brunner never designed a cell phone before the hammer T1. So why would Luo bet his future on such a designer? Let's take a look at Brunner's personal experience.

After graduating from industrial design at San Jose State University in the 1981, Robert Brunner began designing for technology companies. The ability to create his own studio in a few years--lunar studio, Apple is one of his clients.

At the time, Jobs ' Apple had been driven away, and the design work was in disarray. Apple products do not have a unified design language, each product department in accordance with their preferences to design products.

A lot of product development, messy design styles, and a sharp deterioration in relationships with frog design companies have made executives aware of the need to build an in-house design team. So Apple executives have been visiting prominent industrial designers in Germany and Italy, but in vain. At this time they found that the original has been working with the company Brunner is the person they are looking for.

Apple has invited him two times as design director, but Brunner declined because he had misgivings about joining a company that was so messed up in an industrial design process.

After Apple and the frog were designed to release the contract, they found Brunner again. His offer is to set up an independent, streamlined and efficient design team within the company. The architecture is ideal for companies like Apple and lays the groundwork for Apple's future brilliance in industrial design.

1990 Brunner officially joined the Apple and became the chief designer. Mr. Jobs was trying to compete with Apple's computer, and his next computer was just on the market.

Apple didn't pay much attention to design, and Brunner lobbied management to move the entire design department out of Apple's headquarters, creating a spacious and comfortable design space.

The design team at Green Valley Park is like an independent design company that sets up responsible executives based on Apple's product line, all at the same time, and seeks external cooperation.

The way this small team works gives Apple an efficient, inspirational, and stable team structure. This time around, Apple has become a design pursuit of the ultimate company, but also allows independent design departments have more freedom to play space.

Apple's performance has been declining in the Brunner, but it is primarily the responsibility of the company's management. The design team has performed well and the Brunner has contributed to Apple's many excellent product designs, with three classic masterpieces: first-generation Powerbook laptops, first-generation Newton handheld PCs and 20-year anniversary versions of Macintosh computers.

During Apple's work, Brunner three times to invite his friend Jonathan Ive to join the Apple, and finally succeeded in persuading the Englishman in 1997. And when he left his job, he persuaded the top brass to take over Ive, the head of the design team, for the future Apple myth.

"If I die," said Brunner, in a public speech, "My tombstone will say," The man who dug Jonathan. " 」

After Mr. Jobs returned to Apple, Ive and he developed a world-changing product, such as the IPhone and IPad, and became one of Jobs's most trusted people on the planet.

He left Apple in 1997 and joined the Pentagram design company as design director. He led the team to work with Amazon to develop the first generation ebook Kindle.

The process of cooperation is not so smooth, Brunner's understanding of handheld products is different from Amazon's requirements. He insists that the Kindle should be a streamlined, low-profile reader, removing the whole keyboard design, and that "the whole keyboard is a hindrance to the development of human technology". But Amazon insists on wanting a full keyboard reader.

The two sides have been deadlocked for a long time, and finally, the first generation of the Kindle design was completed. Later barns gave Brunner an opportunity to realize his ideas. So he designed the Nook E-book reader for Amazon's rivals.

2007 Brunner founded its own design studio ammunition. In addition to designing a radio stylus for software company Adobe, he designed the company logo and the current entire product line for Beats as the chief designer.

Referring to the logo design of Beats, he expressed the hope that a brand is not only a commercial brand, but also become an "entertainer", a person can trust and relish the image, in marketing can be like "gun and Rose" band, full of enthusiasm and yet elegant.

So even though Brunner never designed a mobile phone, he has proven his industrial design capabilities in big companies like Apple, including Newton and the Kindle.

Second, he knows how to face the strong founders of a co-operative company. such as Beats's Dr Dre, and Amazon's Bezos. In the Kindle's design, despite Brunner's strong idea of abandoning the keyboard, he eventually respected Amazon's choice and believed it was Bezos's choice. Then the conceited old man had reason to believe that the two could cooperate well.

Also, Brunner can design products that young users love. Although many enthusiasts scoff at the sound quality of Beats headphones, it does not stop young people from liking it. He can combine industrial design and brand culture effectively. This is somewhat similar to the market environment that hammer phones face.

Brunner and Luo for the first time, the design style looks conservative. If the two people can continue to work together, I am looking forward to this with Ive the same level of design great God can bring what kind of new products.