Han all clothing homes have acquired middle-aged and old ladies Amoy brand ai mo

Han Chong, the CEO of revamping School of Business, sent to the media today confirmed that Han have bought middle-aged and elderly women's clothing Amoy brand Ai mo.

It is understood that Ai Mo is an elderly women's market for the Internet brand, and Han are in Jinan with the same place. 2013, the sales of Ai Mo more than 30 million. The important reason for the emphasis on AI is that it can complement its main business. Ai Mo has very strong middle-aged and elderly women's brand originality, can design many different styles independently.

Ai Mo is willing to be Han all clothing house acquisition reason is, and many early Amoy brand similar, AI MO founding team is also husband and wife file: Ye Fang is responsible for product development, husband Li responsible for brand marketing. With Amoy brand gold into a long distance, the former Blue Sea competition has become more and more white-hot. More and more enterprise-class big B constantly stationed, to large c formation of great pressure.

After the acquisition, the team will move to the Korean clothing House Group Office work, its customer service departments, warehousing departments are all integrated into the Korean clothing system, the team only retained the product Department and marketing department.

Amoy brand Mergers Shuffle Accelerate

Taobao sellers dividend period has passed, spell flow, selling stage after the Amoy brand is facing a comprehensive operational capacity competition. For clothing, shoes, bags and other categories, the supply chain is a big test. With the rules of Taobao game changes, Amoy brand or will usher in a wave of mergers and acquisitions.

On the one hand, in the traditional brand into the tide of Taobao, Amoy brand needs to hold a group of heating or strong combination; On the other hand, investors are also contributing to Amoy-brand mergers and acquisitions to seek exit, and more importantly, Amoy Brand founder seeking exit.

In addition to the GXG to buy Amoy brand, we heard the split silk purchase Angel City, the acquisition of the first language, Qiao acquisition of the autumn shell, camel mergers and acquisitions yonago and so on have become a fact. Taobao ecological deterioration under the Amoy brand, fish is already a common phenomenon.

Korean Clothing house growth for Amoy brand "big fish" behind

Chong in an interview with Donews said, "Han have built a ' multi-style, small batch, multi-batch ' flexible production mode, pay attention to improve quality, delivery, order quantity and adjust the integrated control of optimization, features a variety of small, fast return single and flexibility." ”

In the quality layout, mainly includes three aspects of the work: the first is to establish a modern, efficient supplier classification control system; the second is to cover the whole product production cycle of the quality control system; The third is to improve the flexible supply chain system which can lock market changes. At the same time, Han Mishe said that the focus will be the development of production fabric supplier channels.

The use of the Supplier classification management system will be the dynamic hierarchical management of many suppliers, this strategy makes the Korean clothing homes themselves and suppliers bundled together, resulting in four advantages: the first is to increase the entire supply chain business activities of the common sense of responsibility and benefit-sharing; second, to increase predictability and manipulation of future demand, Long-term contractual relationships make supply plans more stable; the third is to bind their success to the success of suppliers, and the other is to protect the product quality and enhance the overall competitiveness of the supply chain.

In addition, in order to optimize and develop the supplier resources, maintain the stability of the supplier team, Korea clothing house set up a supplier access and performance evaluation system, to pass the review of some of the manufacturers to test single, the trial single can become a formal supplier of Han clothing homes. Han's clothing and supply chain manufacturers to take the mode of cooperation is a half-packet model, that is, only under the factory 50%~60% production line.

The key to the rapid market response of products is the innovation of "buying hands Group system"

Different from the traditional business model, design, operation, such as the division of operation, the Korean clothing homes using the responsibility group system, from the selection, redesign, operation and promotion, product sales promotion, to the final down, the whole process of responsibility, self-financing.

The equivalent of each product group is an independent Taobao sellers, Han have become a platform, in the platform set rules, competition. Competitive content, not only sales performance, but also a variety of internal resources. such as promotion position, home page position bidding rankings.

Of course, the company gives each group initial funds, and has a clear late capital supply regulations, but the group in future all the needs, including product purchases, products in the company to carry out photography, and even products put to Korean clothing homes to promote the website, must pay.

Specific rules:

1, the initial amount: Each person 20,000-50,000 initial amount;

2, the use of the amount: this month, the group's use of funds, is the last month's sales of 70% (within three months of the group is 100%, 4-6 months of the group, gradually diminishing to 70%);

3, the Group Authority: Minimum pricing standards, specific product pricing, production quantity, when discounts, promotional prices, the group decided;

4, Performance Commission: According to the various groups of gross profit, hair and inventory turnover, calculated Commission. Commission distribution, the group leader decided to report to the manager and general manager for approval;

5, reward Punishment: the results of the first three of the team, the manager of the special line, the performance of successive rankings after three of the group dissolved again (6 months and more than 6 months);

6, the group copy: to the department heads and managers of the assessment, department sales accounted for 50%, backward group or new group growth rate accounted for 50%.