Hand Guangcheng China Business card, development tools set off free tide

GDC (Game Developers Conference) is the annual biggest gathering of game developers, with tens of thousands of game developers participating in the Conference every year. The developer is the foundation of the game industry, in this conference not only has various prizes to recognize the industry pioneer in the past year, at the same time the game industry chain each aspect of the manufacturer to share the New Year's product trend.

Today, has 29 years of history of the GDC, brought to the world is no longer just a platform for the game products, more game manufacturers began to intervene in hardware equipment, traditional manufacturers layout of the entire ecology, while China's hand-travel enterprises also added to the Chinese power of GDC.

Hand Guangcheng China Business Card

With the end of the tour, the page tour, we can say that China's hands in the forefront of the world. Data show that 2014 China's hand tour market revenue will reach 22 billion yuan, an increase of up to 161.9%; hand-travel developers also continued to increase, the year-end comparison grew by 83.6%; card, leisure, role-playing, strategy and other types of game products increased by about 100%, Action games become the market forces, the annual increase of 236.9%, far more than other types.

As China's mobile market heats up internationally, overseas developers and investment and financing institutions are increasingly concerned about China's hand-travel market, and they urgently need to understand the complexities of the country. Damien, the head of the Talking Data Global division, took advantage of this by "showing the Chinese market to overseas followers through data, because the most direct way to understand a market is data".

And as a tour of the content of the business, today's "go out", is no longer rely on simple marketing means can get overseas users favor so simple. With the growing number of manufacturers abroad, the product also needs to have a real quality to prop up a part of the overseas market.

So in the hand tour even this time to the GDC, also did not have a lot of their products to the overseas market, in hand tour CEO Xiaojian said, will not take the pace too much, because these markets are still unfamiliar, so need to use some products to try, "in fact, starting from 2014, We have already started from Hong Kong and Macao, then Europe, then North America, Xiaojian hope that the Sea-tour plan can be orderly.

Xiaojian himself then visited San Francisco City Hall and met with the mayor of San Francisco Lee Xiaojian said that China's hand tour is planning to set up a U.S. branch in San Francisco, and hopes to use San Francisco's relevant policy support to quickly landing and achieve greater cooperation results.

At the same time, Lee also expressed that San Francisco will help China's mobile gaming companies and local companies to launch a rapid exchange of the willingness to set up a company in San Francisco, China Mobile gaming companies to provide the incubator and other support.

Development tools Free Tide

For the Chinese game market, not only the market environment and policy support for the good, in the development tool can also find free cheese, which undoubtedly enhanced the market competitiveness of Chinese game products.

During the current GDC, Epic's Unreal Engine 4 announced a waiver of the licensing fee and a profit of 5% of the royalties paid by the authorized person's research and development work in addition to the 3000 USD per quarter income.

Valve announced that the newly developed source 2 engine would be free for developers to release the demo. Valve says that source 2 focuses on the efficiency of the Creator, and that the source 2 design is not just for professional developers, but also for players to participate in the creation and development of their favorite games.

The mobile-engine company, for its part, chose to launch the Unity5 during the GDC, which contains a large number of graphical improvements and extended editor feature sets, and the personal version of the engine is free, and the free version provides all the features of the engine and editor.

When these engines are free, the immediate effect is to attract a large number of independent developers. In this crowd, will often produce more novel ideas, because of free, they have no money constraints, can be faster and better to make products.

VR is the next breakout point?

As a well-known VR (virtual reality) head-wearing manufacturer, Oculus demonstrated their newest prototype, which is not surprisingly cold, even though the cryengine,oculus has been able to create a realistic Jurassic Park. But from this show, in the VR field obviously feel the pressure from the game content and traditional game equipment business.

For example, Sony on the GDC on the PS4 platform based on the launch of VR helmet prototype Morpheus, showing the use of 1080p OLED display, with 120Hz high refresh rate, which is consistent with the PS4 host refresh rate, but also paved the way for compatibility.

Oculus has previously provided technical support for the value, now also launched its own VR products, do not know whether or not to succeed in the acquisition of Oculus, value and HTC joint production of their own VR helmet, as a support, STEAMVR also appeared in the steam Universe.

Of course, it's not just the manufacturers who want to eat VR. The Lei snakes also brought VR helmet OSVR and used the ring controller named nod as a somatosensory input. Hardware maker Nvidia has also made clear that it will fully support VR games.

In addition, the game engine including Unity 5, unreal and CryEngine have very good support for VR, from hardware to software to development efficiency tools have a lot of support for VR, virtual reality is probably the next point of the game.