Hand Tour Business 3 big death point: Cottage to the Red Sea channel "unspoken rules"

Hand Tour has become a hot spot for entrepreneurship, but the death rate is also getting higher. Do hand travel is not a good development can be, upstream and downstream of any one link, will bring disaster. "Entrepreneur" &i Dark Horse interviewed a lot of hand-tour entrepreneurs, summed up, they agreed that the hand tour business has 3 points of death. Point of death: No direction China cottage problem is serious, obviously has spread to the hand tour market. Mobile Internet is the future of the general trend, while the hand tour is its most lucrative subdivision of the field, which led to a frenzied influx of capital, let the blue sea minutes to change the Red Sea. First, the hands of the cottage is often meant to be proven successful business model, cottage low-cost, small risk, take a shortcut. Second, the technical threshold is low, changes the skin to be possible, can quickly enter the market, competes for the Shanzhai object the user. Third, the market capacity is big enough, many developers hold a piece of market, small rich that Ann idea. So how can we stand out from the Red Sea? What's the surprise? I think the predecessors of the success of the experience and the trend of the forward-looking is very important, this is also a lot of new hand-travel developers lack, they may have very good technical and design capabilities, but the grasp of the trend is very short, eventually become a follower, can only earn some money. Zhou that the reason Silicon Valley is strong is that Silicon Valley entrepreneurs have mentors. Steve Jobs, in a sense, was the founder's mentor, and Steve Jobs ' talk inspired the Android system, and Facebook, with the guidance of Peter Taylor and Shornpak, was able to transform into today's social empire. What young entrepreneurs fear most is behind closed doors. And I will host the tour in April, the TMT industry experienced entrepreneurial success, such as touch-control technology founder Chenhao Zhi, Blue Harbor online founder Wang Feng, Sogou CEO Wang Xiaoquan, Sohu Tour CEO Chen Deven and other big guy, to participate in the Hand tour special event of the entrepreneurs to dinner, Excellent entrepreneurs will also have the opportunity to become their disciples and get "personal guidance." Death point two: No channel for small and medium developers, products can do to what extent, very dependent on channels. To want the user's favor must first get the channel's favor. The strength of the channel began to show this year. With the hands of the main channel to form Tencent, Baidu Department, 360 series and UC four factions of the stability of the pattern, 2014 Hand Tour Industry center of gravity is moving to the hand-tour publishers game. A product of tens of millions of developers on the "I Dark Horse complained," The game channel every moment people find us, to the unspoken rules of us. "The founder rejected the unspoken rules, so over the next period of time, his product was ranked by the channel to 50." One developer says: "Channels sometimes don't look at products, they look at people." If you have a relationship with the channel, the channel will be more trust your products, but if the new team developed products, the channel will naturally do not want to cooperate. "I have to say that the hands of the circle because of the strength of the channel has formed a" Matthew effect. To this end, I black horse dedicated to find the hands of the Channel business cooperation, Black Horse Contest invited hundredDegree Vice President Zhang Dongchen, Sogou CEO Wang Xiaoquan, Sohu Tour CEO Chen Deven. Participate in the April Black Horse Contest Hand tour of the outstanding Hand tour company, will get Baidu 91 free distribution promotion opportunities, but also may obtain the exclusive agent right. Before doing product promotion, as long as the data is good, retention rate is high, developers even feel that the channel push does not matter, can not afford to push their own money. And soon the situation may be that even if the developer wants to push it on its own, there is no place to buy the ad because all the advertising has been bought by the channel. However, the ability of the channel to identify products is sometimes very limited, different channels for the product preferences, requirements are not the same. At present, in the domestic market, in addition to Apple iOS, prison escape channel is relatively large 91 assistants and synchronous push, followed by the vertical game of the portal, such as nine tour, when the music and so on, then the application store, the application of sinks, pea pods as the representative, and finally the operator channel. Take 91 and synchronous push as an example, these two user properties are very close, basically is relatively high-end users, they prefer such as "My name is Mt", "Big masters" This simple, easy to operate the game. And nine tours, when the channel accumulated a large number of players from the Java era, they love heavy games, so card games in this channel to promote poor results. A product want to do a good job of promotion, access to different channels often will cost a single-day. This time the small company basically can not afford, so if want to get a better promotion effect, it is necessary and channel to do a good job in advance to ascertain the preferences of the channel. Third point of death: No money is the most practical problem. Here is an excerpt of the Death Note written by a tour entrepreneur after failing: I was very upset when I knocked on this piece. Entrepreneurship is a escape road, I had good luck before, the first two times relatively successful business, a successful set now leave the second time, although there is no condom, but the company is thriving. I take it for granted that I should be successful for the third time, and certainly a great success. And I was wrong. Considering the cost reasons, I left Beijing for this venture, chose a second-tier city, the value of the local University of many resources, while I was there on the university, since I think there are some resources available, of course, the most important thing is that the local gaming industry has at least 10 years of development history. But I have a huge obstacle in this city. 1, when financing, investors would rather look at a few teams in Beijing than to see the city's team, their time is also cost. 2, I am optimistic that the entrepreneurial city staff wages low, prepared 200,000 start-up funds. If I had been able to prepare to 500,000, it might be another situation now. 3, I did not according to the actual situation to establish a team cooperation model and company management system, blindly will be a set of Beijing's entrepreneurial team directly moved over, and then the result is the south of Orange Jiangbei for citrus. 4, a few times in the cash flow problems, I made a bank loan, sold the house, and this behavior spent most of my energy and time, no time to focus on the product, although there are PM assistance, but lead to severalThere is a problem with the product. 5. Government resources will not be used. I am in the development zone, the CMC related leaders often to, but I will not use these resources. And this is a key point when you start a two or three-line city. This is a true story. A lot of hand travel needs a certain development cycle, the initial need for enough cash flow, many entrepreneurs happen to die on this. So playing games, financing ability is also very important. And the Black Horse Competition Hand tour is to solve this problem. To see a group of data on the Black Horse Contest: Black Horse Contest financing number of companies: 348 Black Horse Contest Financing number: 438 black Horse competition financing Amount (billion): 112.86 China venture Capital market financing Amount (billion): 1088.17 Black Horse Competition enterprise financing amount accounted for in China's total investment market proportion has been over 10%. IDG, Sequoia, the Great fund and many angel investors, are actively involved in the Black Horse contest, Zhou publicly said: "I will be in the Dark Horse Contest Investment 3, 5 projects." If your project is reliable. Getting investment should not be difficult. As for the "entrepreneur" &i Black Horse Why in April set up a black horse competition hand tour, I black horse thinking is very simple-because the entrepreneur will need it.