Hand tour industry wealth is not a dream, behind the crisis worry

A singer, a lifetime may be as long as a famous song is enough. Even if you have been singing only one song, but as long as someone is willing to listen, theoretically there will be a business play opportunity, can bring benefits to the singer. For singers, as long as there is such a "bomb", the back is just make more money less problem.

But not in every industry, like games. Remember the legend of Candy smash? At the end of last year's official App Store download list, the elimination-Class leisure hand launched by game developer K-ing became the top of the free app download. At that time, according to King's official introduction, a short span of more than a year, the game has harvested more than 500 million downloads, the total number of games played by the player more than 150 billion times. As of February 2014, there are 97 million active users worldwide every day.

However, King's days have been tough--a drag on Q 2, which is less revenue than analysts expect, and a downgrade of 2014 's performance outlook, with King's shares closing 23% in Wednesday, the lowest value since the IPO. In this dilemma, King's answer is also very true, "it is difficult to generate revenue from the current game." "It is understood that at least 5 analysts cut the King's stock rating."

This is not just a problem for King. Remember that "angry Bird" that beat off the green pig through a slingshot? As the smart phone market with the great development of the classic hand tour, it once swept the world. However, despite the introduction of the "Angry Birds" in 2009, a variety of versions to increase freshness, but in 2013 its developers R Ovio profit still fell, the Finnish company is ready to enter the education industry, seeking another hand.

In fact, the game industry has always been so, Japan's veteran game developers Enix "Dragon Warrior" series has been made generation after generation, and Square's "Final Fantasy" series of Algebra more. But living in the explosion under the halo of their, finally met the ceiling, want to push new games or dabble in other industries breakthrough development bottlenecks, are drubbing and return. As a result, two companies opted for a formal merger of Enix in 2003 to tide over the difficulties.

Whether R Ovio or Square Enix, they represent longevity in terms of the life cycle of the explosive product. More short-lived, such as last year's popular "Crazy Guess X" series, this year's homemade cartoon image of the "face", and then near the micro-letter platform on the "Nerve cat", a shorter life than a.

The game is not like a famous music, extinction is not to hide the fate of the past. But such companies also have different, such as Enix or respectable, even if there are ups and downs, but still seek long-term development, but now a large number of game developers are not so-a single product burst red, the company rapid growth. As the product declines, the company declines.

Chinese game development veteran figures, Flint Software founder Fishm An this phenomenon known as the "moon", such as "neuro-cat" such a small game, or even "day-throwing", even a business model has not been hung. This truth, in fact, to do the game are understood, but many do hand-swimming in which there is a different thinking. This year, for example, C Hina Joy, I had a conversation with a hand-traveling entrepreneur. He also agreed that the current hand tour industry some "ephemeral", but he is more concerned about "health", which represents the possibility of a rich night. As for "Twilight Death", and so rich and then consider it is not too late.

Is such a kind of impetuous mood, diffuse in the whole industry: do not consider to do boutique, only think how to get rich quickly, stare at the Japanese and European and American developers, to see what good game ideas, directly copied over to change on the line. These practices are just products, not in the company, let alone run a career. Do not say whether the player is responsible for the ultimate injury to the greatest, or their own.

The price of shares plunged 23% a day without good follow-up products or development plans to boost shareholder confidence, and King's performance fully demonstrated the lack of confidence in the two-tier market. Holding a game of money watching the sky-high water, and standing on the wire to celebrate the same. In the business world, this unhealthy situation cannot last long. I think of the West Hill Habitat C EO Zou said a word, two years later, impetuous all quit, the rest are fine, cake big enough, everyone is very happy.