Han's values are changing as his age changes

For a long time, the Shanghai man, born in 1982, has attracted countless followers with his unique temperament. And the conquest of fans is not only his outstanding novels, sharp and profound Bowen, slightly black humor and spicy style, as well as the lofty rebellious, defiant image.

Even more enviable and attractive is Han's early "attitude" towards money and business. Han has written the announcement in his blog: "Do not attend seminars, exchanges, pen, do not sign the sale, do not talk, not the Ribbon, do not attend the fashion party, do not attend the awards ceremony, do not participate in the performance, accept a small number of interviews, in principle, not to face interviews, not write manuscripts, do not write the script, do not play, do not

Now, has been over the Middle Han, the blog Bulletin in the wording of the adjustment more "rigorous", lifting the "do not lectures, not to participate in the performance, not to write the script" and other limitations. Perhaps in the future, the words that once deposited in the "forbidden area" of Han's Han will become more and less.

It is hard to say that this change needs to be defined as "good and Bad", "right and wrong". Because we have no reason to ask a man to have the same idea at the age of 20 and at the age of 30, whether it is from its own growth or its natural socialization process, which is neither realistic nor scientific.

In a recent face-to-face interview with the media, Han said: "Business is a very positive positive and upward vocabulary, there is no need to avoid it ... All artistic behavior, must be commercial, there is no way. ”

Korean commercialization turn Around

The retrospective of the Commercial Road to Han is likely to go back 2010 years. That year, Han will devote all his efforts to the magazine "Solo Regiment", and the commercialization of the problem became a major obstacle to the Korean cold.

"Although many advertisers have contacted, but have not accepted any advertisement for the time being, it will be difficult to maintain if there is no sales support," said the more than 2 million. Han said so.

At that time, as a boss of Han Han recruited a group of age not more than 30 years old literary youth as their team, during the months of the magazine's preparation, the cost of operating the magazine studios came from other income from Han, who even used the bonuses and annual salary earned in the 2009 car to feed the team.

Han has revealed in his blog that the "solo Regiment" will cost more than 100,000 yuan a month to operate. All the car revenues were hit, but there was still a shortfall. In order to maintain the normal operation of the "Solo Regiment", "the sea" endorsement of advertising has become a few of Han's choice, and he also quite self-deprecating called "prostitution."

In the blog's "Too Tight", Han said: "I will be in the near future to accept some of my personally recognized and favorite brand of business activities, which are my personal business activities, I need to reserve a sufficient amount of operating funds for the magazine ..." There is no way, the same is to maintain operations, they can sell land, I can only prostitution. ”

"Solo Regiment" in the first issue soon after the death of the womb, and Han's "prostitution" of the road has not stopped, since 2010, Han's endorsement of the products involved in computers, mobile phones, clothing, coffee, automobiles and other fields. Lu from Han's first endorsement every customer began to talk about all kinds of cooperation for Han, an average of one year, is a front-line star (endorsement) price. According to Lu, in addition to every guest, Han cold endorsement of the brand is not less than 10 million.

2012, Han and Tencent launched the app "one a", the main members are still from the "solo group" team, they are in chief editor. This time, Han said bluntly in post: "How do we make money?" Can only be the most primitive way of advertising. It has millions of users, and perhaps more. ”

"One" then not only published a series of books, sales of peripheral products, but also opened a dedicated Taobao shop. At the same time, "one" first online experience shop one plus also officially opened.

After the launch of "one," Han has written down his own mindset: "I used to be stupid, old thinking to change something, in fact, nothing will be changed, just different times have different manifestations, all long existed well, there is a good can not be changed, but let what exists is able to work hard. ”

It is clear that at this time the Han Han for the world, for money and business, made a new understanding and definition.

"With daughter Han Xiaono after Han became want to make money, before this is playing more important than money, now make money than play more important." "Han's Volkswagen 333 team boss Xia said.

In the following June 2013, Han Korean guest "cock silk men 2", June 27, 2014, Korean guest starred in the "Break Up master" theaters, March 2014, Han Cold's first restaurant "very happy to meet you" official business, boasts of Shanghai's most literary restaurant, the restaurant per capita consumption reached 130 yuan, It has already arrived at the third house.

Business Bole Lu

When it comes to Han and business, he cannot fail to mention a key figure behind him-Lu.

The fate of two people from 2002 years of a meeting, at that time, carrying 5000 dollars in the road Jinbo in Beijing Capital Stadium next to a pet shop saw Han Han. He intends to publish Han's novel "like a teenager speeding," the adaptation of comics, licensing fee of 5000 yuan. This is the first time they meet, when Han has published "Triple Gate", has dropped out of home for two years.

With Han for the second meeting, Lu promised him 2 million, signed the new works "A City", first printed 800,000 volumes, a down payment of 1 million yuan.

In the following years, Lu also published the "Glorious Day", "his kingdom" and so on 12 books, and paid to Han cold about 17 million yuan. One way of saying it was that in the 12 years they knew each other, the road paid a total of more than 40 million yuan for the Han.

Familiar with Lu's description of the road is: he and Han's "Public knowledge" taste is very different, to the business of maintaining enthusiasm, both enterprising wealth concept, but also the pursuit of leisure elegance ... Both cultural and commercial, both lofty and cordial. He is an opportunist gentleman.

As for the relationship with Han, the road itself has a classic statement: "If I am Han's agent, it is against me, said I was his life mentor, it is to see me." Han and I are two independent and equal individuals, a businessman, a thinker, we are friends, play mahjong, play football, pinch feet. If there is anything to say, I am older he is a few years old, will tell him to know how to finance, to pick a docile, considerate, will be the housekeeping of the genuine girlfriend ...

There is no doubt that LU is the key figure in the financial freedom and commercialization of Han. He arranged the cooperation between Han and all kinds of advertisers, from Han's first endorsement every customer began, Lu set rules: Endorsement fee can not be less than 10 million.

The commercial operation of "Lu" still comes from the hands of the hand. May 2013, it is LU found the lorry film boss Fang: "The old side, this time Han seriously." You come! Our partner has done him. ”

Three five-star hotels in the vicinity of Han's family developed a basic film division plan: Han is responsible for screenplay creation and as a writer and director, Fang in charge of production, and Lu responsible for business and outreach.

After the "After Life" of the proclamation, the Korean Han's commercial brand is also increasingly obvious: Han, who has never been on a variety show for the first time to participate in a "Happy camp" record for the film platform, launched the "Forward lottery win polo car" micro-blog Marketing Campaign, in a newspaper published a full version of advertising when the "national father-in-law" economic card: The Korean film sells well, and the little wild dowry is indispensable. ”

For Han and Lu, the success of "after" is not only an artistic form of success, but also contains for the "Han" this brand again the success of commercial excavation.

"As long as the contribution is excellent, then all the commercialization process, only make it more excellent." Han said.

Wen/Zhang Hanyu Zhang Sai