Happy network executives talk about social game development: Do not Rob third party business

Following the launch of the Open platform, Guo, the vice president of Happy Net recently received an interview with Tencent Technology, detailed network of open platform policy, and public statements will not Rob third party business.

Guo said, happy net itself in the development of social games pay more attention to developers feel, developers do a better category and the theme of kaixin will not touch. He also said that happy net to do social games the biggest starting point is to improve the relationship between friends, money is not to consider the key.

Progressive open money is not the main purpose

It is understood that in the second half of 2010, including Tencent, Taobao and other platforms have to open, social game support more and more, happy NET also in the pilot operation 8 months later this year officially open platform. Third-party components to open their own products to submit, after the audit, it can be used for free net users.

Guo to Tencent Technology, open to happy net is a relatively normal and natural choice. Happy NET to now development less than three years, 09 has thought to do open things, according to the actual situation, happy net in 2010 chose the open Road.

Before a lot of third party accused of the open degree is not high enough, Guo to explain, happy net is a very open mind in doing progressive open things, because this is in line with the actual situation.

"We never felt that something was a panacea, not what Facebook did, that we would succeed if we followed it, that it was not what Zynga did, and that we could succeed in emulating it." He stressed that each company has its own actual situation, happy NET is only in accordance with the actual situation to do things.

Guo revealed that after the full opening of the net, the third party developers submitted components are not intended for profit, but through cooperation with third parties, to provide users with richer applications, content and entertainment. So, in terms of component partitioning, happy NET will be a high proportion of the split is left to the partners.

Previous analysts pointed out that through the open Platform network can use the power of the whole society, social services and user needs to achieve the relative balance, by single struggle to meet the vast number of users of a variety of complex needs, and Renren and other platforms to compete.

No business with a third party

In fact, in overseas markets, as Facebook adjusts its platform policy, the barriers are getting higher and developers ' margins are narrowing. Domestic market, including Tencent, Taobao and other platforms have to open up to social games support more and more, social game developers return to the trend is obvious.

However, developers have always been very concerned about the strong research and development capabilities of the platform to develop similar products to compete with themselves, and ultimately kill themselves. In this respect, happy net openly make a statement not with third party business Rob Business. Guo said that the network is now developing social games due to historical reasons, but happy net itself in social game development more attention to developers feel, developers do a better category and theme will not touch.

"We are more concerned about the needs of the users on the platform, social games is a very important demand, but only a part of the demand, there are other important needs." Guo also pointed out that happy net in social games may be more open to developers than Webgame. To Socialgame Happy net hope the more the more, everyone do broadband access, webgame will be strict requirements.

It is reported that the accumulation of social game users has been completed in 2009, but 2009 active user pay rate of only 5%. The main driving force of market growth in the next 3 years is the growth of paid users and ARPU. It is expected that by 2012, the social gaming market will reach 1.63 billion, with a user size of 130 million.

The domestic social gaming market has also shown broad prospects. Domestic social game developers Burson Interactive CEO Zhang Wei revealed that the main social game "Texas Poker", "Happy Baby" through the net, Renren one months can probably earn millions, has been aimed at the Tencent development platform.

Another Yong, a social game developer who expands its territory in overseas markets, said that the current hot cool is a large part of the energy at home. He believes that domestic developers must be based on the country, only a foothold in the country to achieve long-term development.