HC strategic investment Branch-core city to promote the B2B industry, a new game

Recently, HC Network announced that it agreed to subscribe for a total of up to 20 million US dollars (about 155 million Hong Kong dollars) CogobuyGroup (Cogobuy Core) shares, will be funded by internal resources. Cogobuy introduced its listing application to HKEx in March 2014 and today it issues its prospectus and is seeking to list on the Main Board of the Stock Exchange through the Global Offering.

According to EnfoDesk's Analysys Intelligence Bank monitoring data, the market size of e-commerce transactions for IC components in China reached RMB7.14bn in 2013, up 58.3% from the previous quarter and maintaining its rapid growth. From the market point of view, Cogobuy occupied half of the country, up 56.18%. As the first self-operated electricity supplier in China, Cogobuy transactions with IC components in a fully transactional mode and has maintained an increase of more than 300% since its launch in 2011. The HC strategic investment Cogobuy City, on the one hand the B2B trading services and information services game extends from consumer goods to the electronics manufacturing and industrial products to promote the B2B trading services in the two modes of information services new game, and the other On the one hand, the advantages of B2B proprietary model have been verified, will cause the market to B2B self-employed and O2O mode attention.

(1) extend B2B trading services market territory

In the course of the development of B2B e-commerce in China, there are two main business models, one is the information service model represented by Alibaba and HC Network, and the other is represented by Cogobuy and Dunhuang Network Trading service model, the two games have been going on.

The information service platform brings together the information of suppliers and purchasers on the Internet to provide them with opportunities and platforms for transactions. The information service platform mainly makes profits with membership service fees and advertising costs. In the early stages of the development of e-commerce, this mode is adopted to The benefits of its "light asset" have achieved rapid development. However, with the increase in the amount of information, it is more and more difficult to screen the information service platform, which slowed down the development of the information service market. The transaction service platform started relatively late, mainly in order to achieve online supply and demand online transactions and online payment-based, in order to receive commissions, display fees and earn trading spreads as the main form of profit. The appearance of B2B transaction service model poses a great challenge to the mode of information service. The previous impact is mainly reflected in the consumer goods B2B market. Cogobuy as China's largest electronics manufacturing supply chain e-commerce platform, the HC on its strategic investment, the B2B transaction service model will be bound to further extend the advantages to the electronics manufacturing industry, and even industrial products market and bulk raw materials market .

(2) help HC Network to open up trading services

As a representative of the information service platform, HC Network, in fact, has long been involved in the trading market in 2010, mainly to B2B2C and seller services mainly to provide buyers and sellers guarantee, try to make buyers and sellers to complete a small transaction online. However, due to the relatively high threshold of transaction services, the accumulation of high demand for the industry platform, credit and other issues exist, HC network has been unable to in-depth. Cogobuy focuses on the construction of e-commerce trading platforms for electronic manufacturing industry and has accumulated many experiences in the operation of B2B e-commerce trading platform. Through this strategic cooperation, it will drive deeper exchanges between the two companies and further facilitate the further development of HC Network B2B trading services.

(3) Enhance market recognition of Cogobuy's B2B and O2O modes

Cogobuy core is a self-support model, compared with Alibaba's open platform model, self-support model more access to large suppliers, with large suppliers to establish a good supplier relationship, so that product quality is guaranteed. In the meantime, Cocomon city full use of the Internet and mobile Internet thinking, launched the "online marketing + online sales + offline service" one-stop O2O trading services. Taking marketing as an example, Cogobuy leads the marketing through WeChat, and uses the WeChat public account of "Cloud" to establish a social media marketing system. In addition, with the diversification of customer needs, conventional multi-industry shared customer service is difficult to meet the needs of SMEs specialized, Cogobuy retains a large group of engineers and technical experts, the industry has a wealth of accumulation, to According to customer-specific and professional needs of online and offline at the same time provide specialized questions and services. After nearly four years of development, Cogobuy has established its dominant position in the IC and electronic components industry with its unique B2B self-operation and O2O mode. It has become a typical representative of the industry interconnection. As its listing goes forward, it will give The market has brought a wide range of imagination.

From the perspective of the development of the entire B2B industry, the game between information services and transaction services will continue. The self-support model of "heavy assets and light operations" will receive more and more attention with its service and customer experience advantages. The application of Internet and mobile Internet thinking and mode has opened up a unique development path for the development of enterprises and brought rare opportunities for development to both HC Network and Cogobuy.