"Hi Life", let the Internet into the community

It is located in the "Hi Life" store in the Mei-Xi community of Fragrant Creek.

Start time: 2014 Innovation Index: ★★★★☆ speech: Only oneself constantly groping, can provide more perfect service

Name: MJ Age: More than 30 years old innovation project: bringing physical store into Internet enterprise

As the head of an internet company, MJ's business card is quite different. This is not the use of what special materials, or chic decoration, but different from the previous rectangular design, the use of rounded square, put in the hands of no Shong sense.

This feeling seems to coincide with the development rhythm of Ningxia net worm now, from a website, to an Internet enterprise, then to use the resources of capital market to develop cause. In fact, Ningxia Network Pest Information Technology Co., Ltd., led by MJ, has been involved in the business model "Hi Life", which resembles the "chain Community retail service complex", but it is quite surprising that this new attempt seems to have little to do with the internet itself, more like a reverse thinking of an internet business.

Shop next to open a store to pay the electricity bill

In the first half of 2014, Ningxia Net worm successfully landed new Sanbanxi market. In this respect, MJ used the term "reverse attack" to describe this opportunity. However, in the eyes of the outside world, the cause of MJ, also quietly take place subversive changes.

Also before the Spring Festival in 2015, a settled in Jinfeng district of the real estate shop quietly opened, this name is "Hi Life" storefront, not only has the nature of convenience stores, but also provides collection courier, community door-to-door service, electricity IC card recharge, ATM, tea break and cooked food services.

In fact, it is difficult to define "hi life" itself, it is like a convenience store, as well as community service stations, but also with leisure and door-to-door service agencies. This business model, similar to the "Community service complex", is rarely seen in China.

Does not conceptualize the enterprise only chooses to do

MJ is not willing to simply define "Hi Life". He said that Ningxia network worms are only based on market demand and their ability to achieve the idea step by step to implement.

MJ said that this year in Yinchuan will be the layout of 50 "Hi Life", these in-depth community stores will provide more and more services to the residents of the surrounding communities.

"The things that can be done by a third party will never be done by ourselves." "In the MJ business logic," Hi Life "is a service platform, in the size of the layout, to form a scale effect, so as to find out their own rules of the game, after the formation of sufficient attractiveness, the introduction of more business resources, enrich their own channels.

"Only by constantly groping to provide better services, third party enterprises will benefit." However, now let MJ distressed, it is Ningxia local third-party Enterprise service ability. In the MJ of ideas, there are a lot of fresh ideas, however, because the provision of City Express, life Service category of Third-party Enterprises, it is difficult to achieve the level he expected, so many things can only do their own.

Onsite service is the core

What makes people not understand is that "hi life" does not seem to have much to do with the Internet. According to Common sense, one of the most influential portal community websites in the local area should extend the business on this basis. and "Hi Life" can hardly see any of the elements of Ningxia net worm. They have not even deliberately developed a dedicated mobile client to achieve the so-called e-commerce.

"In fact, we do not need too many people know ' hi life ', as long as it serves the community owners know it can be." "In MJ's view, whether from the PC side, or mobile end," Hi life "to achieve door-to-door service is the core. In the future of the commercial layout, "Hi Life" does not even need too large storefront, can achieve a variety of services.

"such as laundry, according to our assumption, some ordinary clothing cleaning, we can achieve store collection, centralized cleaning processing, and then return to provide fast and efficient service." This is not a simple O2O, or e-commerce, but through the most well-known way of community owners, such as telephone micro-letter implementation. ”

As long as "Hi Life" the number of layouts enough, this platform can put a lot of things, such as semi-finished vegetables, health care and so on, "and we need to do is to remove all intermediate links, so that goods and services at the lowest price show in front of the owners." ”

Scale operations attract more capital

In MJ's office, an honorary certificate of a wall was placed. Careful observation, found that the 2011 after the honor. In the past 5 years, Ningxia network worms from the local users know the portal community website, to grow into a set of electronic consumer goods in the Internet enterprises, in the new Sanbanxi listing, Ningxia network worms have begun to use the resources of investors to develop their own careers.

"If you're busy with your life," he said, "We all have jobs for 3 years, and we're going to set up 50 stores this year." However, MJ's ambition is more than this, in the "Hi Life" after a large area of cloth, he can also master enough large data, analysis of the community owner's consumption habits and trends, for their own business model to actively adjust, and actively adapt to the changing needs.
In the rhythm of MJ Design, "Hi Life" in the short term will not take the initiative to profit, but the layout of the store, it will become a part of the market value of Ningxia net Pest. "Therefore, MJ's vision will be to Ningxia accidental capital market, through large-scale operations to attract more capital."

It is clear that this capitalist vision is not a timely experience in the traditional industries of heavy assets. So, despite MJ's reluctance to admit it, he did do a "creative act" outside the traditional business model of traditional internet companies.

Newspaper reporter Huang Fu Shi Junwen/Map

Editor's Notes

Looking for a customer in Yinchuan

Since appearing in this year's government work report, "Create a Guest" became a hot word. What kind of person has done what can be called a guest is a question we have been thinking about doing this group of stories.

Some media will completely new sharp into the creators, and some media will be all entrepreneurs as creators.

To be sure, Jobs had only one, and Ma Yun had only one, but the people who changed their daily lives were not the only ones standing at the top. We can see the bright in the distance, we should see the efforts and changes around us.

The search for Yinchuan is such a process, we look forward to the tall thinking, creativity, philosophy, we also fancy ordinary efforts, innovation, progress. To cite an improper example, Lanzhou's beef ramen noodles are renowned nationwide, but someone to Lanzhou's most famous old shop after eating sigh: "Not my door delicious." Why？ Because the noodles you eat at home have been improved, carrots and tofu are added to local tastes.

Yinchuan's creators should also be such a group, his new sharp, he led, but he also grounded gas, he can reasonably analyze his environment, give ideas. He does not have to design a "brain control Flying Ball" "3d print Pen" "Deformation of the book", but he must have a step forward action.

So, we found the line to do from the line, from the network of Worms to the physical shop and planning for greater development of the MJ, we need such an industry elite. We have also written the story of the Liu Guanghua, starting with the domestic industry, to the new Sanbanxi listing, and we need this solid leader. We are looking for you to make an effort to change seriously. Shengxiaofang