High-end interview: The Great Wall will Song Wei dialogue and Play games network general manager Cao Jin

High-end interview: The Great Wall will Song Wei dialogue and Play games network general manager Cao Jin

News and information from December 20, 2012 to 21st, the 2012 mobile Games Conference was held in Chengdu, Sichuan Investment International Hotel. With the theme of "taking stock 2012 • Outlook 2013 Bloom and Prosperity", this conference focuses on the strategic layout of mobile games with a focus on mobile game bloom and change.

The high-end interview by the Great Wall will be united founder, entrepreneurship World Cup general advisor Song Wei interview more play Game Network general manager Cao Jin.

The following is the high-end interview record:

Moderator: Thank Stitching Miao, the opening ceremony of the Conference has been temporarily closed, followed by more exciting content waiting for you. We are looking forward to sharing their views on the future from the mobile gaming industry leaders. YY recently successful listing, to a certain extent, boosted the confidence of China's Internet listing, however, YY still faces a lot of uncertainty, YY music business model needs to be adjusted, the time of the business composition needs more improvement and optimization. The following is the first session of the Conference, let us interpret the new members "more play yy" Please welcome this peak dialogue host Great Wall Association founder, Entrepreneurship World Cup general advisor Mr. Song Wei and dialogue guests more play Game Network general manager Cao Jin Mr.

Song Wei: Did you arrive in Chengdu last night?

Cao Jin: Yes.

Song Wei: When did you go back to America?

Cao Jin: December 14.

Song Wei: Everybody knows yy, can know of lift a hand.

Hands）

Song Wei: Happy, you introduce.

Cao Jin: First Introduce yourself, my name is Cao Jin, in fact this topic we discussed for a long time, we have been particularly painful to what YY is elaborated, including to our investors, to our users, to Wall Street, this is really a difficult to tell the story, and has seen the media said, We listed is a more difficult to tell the story to the Wall Street to understand, we briefly summed up a word, called the secondary communication social platform, the so-called secondary communication is that we in the previous internet history, in fact, more through the text and pictures in the communication, Yy appeared, In fact, it makes it possible to communicate in a more natural way, and at the beginning of this year it seemed like a movie personally, I think this mission, mission four, to a certain extent, gave us a portrait of the idea that in the near future, we might be a scenario where a group of people will be able to accomplish a task, then some people in the car , in the car with the PC Big Data processing, do the total control, some people may take the headset in the scene, some people will take the glasses in the scene, will carry each kind of mobile equipment in the scene, through the voice, through the video and the picture to use the most natural way to communicate, this is actually we want to complete a vision, simply speaking, YY is such a hope to enable the Internet to speak, to make the Internet more natural, so that the Internet in a more natural way to communicate communication platform.

Song Wei: Our topic today is called Bloom and prosperity, let's talk about it. As our CEO mentioned a word, that is, yy this platform, as long as I have a piece of land, I can bloom, that is, yy this community not only music, games, and education, there are three plates, whether this means that you are doing across the border, has been very blooming.

Cao Jin: First of all, I define ourselves as a beginning person (sound), we make the Internet have such a capability, what kind of ability? The ability of a group of people to interact with one another, this ability can be applied to different scenes, first of all, of course, we are found in the game of such a team collaboration in the application scenario, to cut into such a platform, and later will gradually find that in the real life, any of this group, Need to constantly interact with the scene, should be able to move to yy up, and later found that more and more users began to sing on top, began to lecture, and even began to communicate on the above pig, these application scenarios, we found that can penetrate into the work scene.

Song Wei: This is a bit like the feeling of mall, the feeling of the casino, the future playing games, playing music, and even singing karaoke can be live to share to friends, like a mall, is not this?

Cao Jin: So to speak, but in another sense, it also has an ecology, just like the invention of the car, the car after the invention, in fact, if you do not have more gas stations, no more restaurants, in fact, it is also difficult to open, then we have a role, on the one hand, is a mall manager, On the one hand, to build such an ecological, so that the content of the producers, let the service, so that consumers have a corresponding ecological, these ecological richness, will make this community more prosperous, will make the whole platform more prosperous.

Song Wei: You are also looking at your treasures, saying that 44 of your income comes from education and music, before we talk about YY in the education of not too much, this with us today please yy, please play to talk about the game, as if a little cross-border feeling, I do not know Cao Jin can always tell us how to handle in this time and grasp it? Share with our counterparts in the gaming industry.

Cao Jin: First of all, I think from a more pan sense, yy itself is a game, he has the growth, has the interaction, has the PK, has the recharge, all game element existence first yy is a 10 million people at the same time online game, we are also a game operator, in this process, we really from the game industry cut , also from the game industry learned a lot of experience and knowledge, when we extend to the music industry and education industry, in fact, from the game industry to learn this knowledge can also be mapped to the corresponding other industries, such as we do music, in fact, first of all we have a concept, We hope that the music will return to his most essential form, because we think that MP3 can not make money, users do not pay to listen to MP3, or to see an MV, but the user will because he likes a person, because he is in the community there are differences, others have to speak, I can not speak, the name of others is red, I am black, others can flowers, I can't send, other people's name can be near the actor a little, I deviate a little bit more, there is difference, once the difference user will pay, on this basis, the art itself, especially like music, or performance, I think the United States has a very famous violinist, he has never been a CD in his lifetime , no record, he said, because every time I play is different. In yy, we also hope that music is a kind of performance, and my colleagues hope that the entire music industry, it is difficult to make money, musicians are difficult to sell C, we also hope that yy this platform can let the musicians really have the dignity of living, really rely on music to make money, we have a lot of grassroots users, is now a small star, By singing on yy, you have been able to earn 2 million or 3 million of your income every year, he is to sing, others will like him, will send flowers, send gifts, similar to buy equipment, can make money, it is actually a game, we also saw a lot of game elements, in the entire music industry, in fact, the education industry is the same, There will be more differentiated services to provide, of course, we are a particularly suitable for music, to do the education of such a scene, because education is to put us in such a classroom, and even we today such a conference room moved to YY, people with the simplest, in the most natural way.

Song Wei: disseminator More, today we are games, yy do music to do education, feeling and our game has the opposite feeling, more than 40 m even leaders said that next year's business doubled, you just in the reinforcement, or there is the composition of the game inside, to your original business will have some conflict, or the opposite feeling, you like to do music, Do education, yy past things are in the desalination of it.

Cao Jin: Actually I don't think so, because we never produce content, we do the game is also, we do not produce games, production games should be like Wang total these people, they are the real game production experts, we are just a platform, do music is the same, we do not produce music, do education is the same, We do not produce knowledge, we are just such a platform, whether it is the Internet, or mobile internet, I think so four types of enterprises, selling ads, such as Baidu, like Sina, Baidu I think he is an advertising company, selling advertising, selling services, selling products, with the collection of rent, we may be biased to rent a little, Of course, there is a business is also selling ads, and selling products, and accept rent, which equals QQ. We think more is to build such an ecology, in this ecology of each industry link can make money, let the singing people make money, let the lecture people make money, this is what we want to do the ecology.

Song Wei: In fact, you quite respect the originator of the content source, give them a form of copyright.

Cao Jin: Yes, simple to a singer, we have a lot of little girls on the top singing very well, but he is not famous, and very like singing, so that people can support themselves.

Song Wei: Is there a Navy?

Cao Jin: These are really not the navy, because this money is actually able to receive, there will be a lot of people like him.

Song Wei: Later he will come directly to your platform to do it.

Cao Jin: I think so, because at this level, there are very many with the traditional television industry can go to combine the link, by the way also play a small ad, we will be on January 24, to hold a big festival called Yy Night, such a festival I think is the television industry and the internet industry, the most closely together, The most intimate ever, we use the television level content production method to introduce, offline and online interaction, now the whole music performance market, most of it is not making money, the country has about 100 to 150 performance companies, performance company is actually difficult to make money. I think it provides such an opportunity to subvert the industry in YY.

Song Wei: An online concert, huh?

Cao Jin: Yes.

Song Wei: Equal to the global broadcast?

Cao Jin: Yes, the first is so globalized live, the second I want to let each participant have a sense of participation, they participate in the order of the program, star interaction, gift distribution and so on these links, and even the audience have PK, this form will make the performance market has a new opportunity.

Split Line

Song Wei: I feel that these are for the user, one is to respect the user source, but also to provide users with an opportunity to interact. In addition, we also want to know that after your listing, you put a concept that flower 100 million to create YY education, what is this concept? Also heard that there is an organization under your platform, network College to quit what? Will this affect your YY education plan?

Cao Jin: First of all, we think YY platform is very suitable for distance education platform, the past distance education is not a particularly thorough and natural distance education, is to do a courseware to students, and then the teacher to correct, not a classroom scene synchronization, and now we have a very large education in China, the gap, Especially in the two or three-line cities and remote villages, yy is actually to provide the opportunity to reduce the education gap, in the premise of this opportunity, we actually have a lot of ideas, in fact, there are some practices in the industry is very worthy of our reference, we have also found in yy, we have a friend, In YY found a Frenchman, the Frenchman said, you give me 150 dollars an hour, then I accompany you chat, I teach you French, good, 150 dollars an hour.

Song Wei: Is this money being traded by themselves or after you're doing it?

Cao Jin: The earliest deals were between them.

Song Wei: Now you've built a platform?

Cao Jin: Yes, we gradually discovered this demand this is our responsibility, of course, the user has such a demand, we will continue to add these functions to the platform, with such a demand after we will gradually put some functions, such as Whiteboard, PPT, video and so will be rich to the entire platform up, We may be called in 13 years will have a more vigorous promotion, also will be online, as far as possible to pave our channels and promote our resources.

Song Wei: I suddenly found that you want to do education, there are a lot of opportunities, we all know that China's soft power is the Confucius School, which YY education also has the opportunity ah, this undoubtedly, it can quickly globalization, you see this inside a great opportunity, So now you're putting one of your educations up to a strategic level, music and education now account for 40% of your income? Is it over?

Cao Jin: Music accounted for 40%, we have less education income, we do the beginning of education or a sense of mission. It is really hoped that education can improve the quality of the people, and the promotion of national strength has certain help.

Song Wei: You're still based on YY's social education, right?

Cao Jin: Yes, the relationship between the people of YY itself is not strong, but its interest synchronization is very strong, basically each channel is an interest community, it is a very strong interest synchronization of the environment, so that interest synchronization will form, such as we have just said Pig, lovelorn psychological analysis and so on a variety of topics, It also provides a lot of quality content sources for this kind of education.

Song Wei: We look forward to the next opportunity to be able to hear you very well in educational attempts. Besides, everyone knows you're in such a bad situation, we yy rise in the Nasdaq bell, this to the people, but also to do the game industry, everyone's opportunity to, including many of us here are in the preparation of Nasdaq listing, including I know like the Net Dragon, where to go, and every guest is thinking, YY in the process of listing there is no critical path for everyone will be listed, ready to go public, or to be listed in the future, to give you some suggestions, there is no critical path can walk?

Cao Jin: The key path in fact I do not think, if there are words are determined, confidence. First of all, it is true that during our listing, the entire Wall Street market in the United States was very poor for a period of time, and we also encountered a lot of ups and downs in the listing process, including the peak, including the Obama stage, and so many factors will affect our listing process, but in turn, On the one hand, it is possible that the entire company's management is very confident in our own business and prospects. The so-called key point may be this confidence, our confidence also determines that this is not too much value in the short term, our market value, we believe that our long-term market capitalisation will be proved by the markets, So this kind of price determination in the short term is not particularly valued. Again, the fundamentals of the entire company are very benign and healthy. The third, and most critical, is that the whole of Wall Street, when it comes to evaluating our company, is going to be a very, very unique model, a business model that doesn't appear in America, It is not an American version of China 2.0, it is not China's Google, not China's Yahoo, is not China's what what, on the one hand makes us to speak of time very difficult, we are difficult to say that we are China's Google, China's Yahoo, this may not be a word can be understood, but we this story really need to use a unique perspective to understand, at the same time with the non Often strong data to support this, because it is true that 400 million of the registered user is very imaginative, but also very powerful, in this impact and imagination, coupled with our confidence, but also make us finally in the world before the end of the listing.

Song Wei: Everybody knows tomorrow's the end of the world, we had a meeting here, and I found out later that Forbes Scroll introduced you to the gathering of online voice, game operations, and online performances, and it looks like you're combining a couple of things, which is pretty much in place for you. The last word of the time relationship, you to the mobile gaming industry and YY?

Cao Jin: This year we see a lot of game companies to do a single month more than 5 million, I think 2013 for the mobile gaming industry, is indeed a starting year, or called the first. We have also done it for many years in the game itself, also has been concerned about and input, we in the 2013, we will vigorously in the entertainment will devote more focus to promote, I hope we really do a entertainment products, industrial chain above a lot of entertainment products, may be more focused on the game , I hope our interactive entertainment should be more pan, is the concept of Pan entertainment, hope that 2013 is also the first year of our interactive entertainment, the initial years.

Song Wei: Thank you, Cao.