Hirai is ready to sell the TV handset business, the unconventional way can the tide?

If you like to watch programs or TV dramas depicting Japanese companies, if you do not read the biographies of Japanese consortia or enterprises, or look at the Japanese National Treasures cartoon "Island Farming" series, it is not difficult to find that "employees and departments are not part of the enterprise" this culture exists in most Japanese enterprises, It is this unifying force that allows Japan to grow rapidly from the post-war period. They face the decline of the enterprise, accustomed to the introduction of new products to save, of course, today, such a way is likely to drag down the entire group. According to Reuters, Sony CEO Hirai in the face of persistent performance deficit, began to sell TV and mobile business.

Hirai, who took over the post of CEO from Stringer in 2012, after a short fiscal year in 2012 years (mainly by selling real estate), has entered a continuing downturn in 2013 and 2014. Hirai is considering selling Sony's music business after the sale of its PC business, as leaked internal e-mails from the two days of the assassination of Kim Jong Un. The new news also says he is considering selling or forming joint ventures with the loss of television and mobile operations.

Perhaps the board is the hardest to shake, but the stubborn operator should also understand that Sony's current operating conditions do not depend on one or two products to complete the reversal. The smartphone business, for example, still has a large number of fans, Sony did not do very well in terms of prices and channels, and in the growing smartphone market, Sony slashed its expectations 6 times, with a net loss of 230 billion yen (about $1.9 billion trillion) for the year ended March, and for the first time to stop distributing dividends. The BRAVIA, once the only profit for Sony as a whole consumer electronics, has been losing money as the chances of television have fallen. While selling the PC business, Sony has actually stripped the TV department of its own, and it is likely to sell BRAVIA to other companies, like PCs, without really changing the market's status.

Hirai's revival plan was painful, as described in the recent season of Japanese "dark suit", when the company was asked to restructure and lay off staff when the manufacturing business could not bring energy to the firm or even drag down the entire business. Since he took office, Sony has offered to lay off 15,000 people and, if it continues to sell, is likely to continue to lay off staff.

In fact, Hirai's plan, if Sony can realize earlier, may not have today's dilemma. Even earlier, a decade ago, when the Sony CEO of the well extension of the first proposed the reform policy, when he saw the manufacturing as the core of Sony can not go on long, then put forward to the "Sony Media" transition program. He saw that the Internet, especially the mobile internet, was the biggest threat to manufacturing, and that Sony should create more emotional products, otherwise it would become part-supplier. In addition to spending 1 trillion yen on high-speed Internet services, chips and other technologies, the well extension plans to cut 20,000 employees in three years, turn off some factories, adjust the electronics business and invest 4.5 billion dollars in developing new chips. But the company, which had a good financial position at the time, said the move was not in line with the firm's direction, and the board kept the traditional Japanese firm's stubborn mind-manufacturing the core. So in 2005, when the first fiscal deficit came out, the stringer was forced to step down, replaced by American Ginger jingles, who wanted the first foreign CEO to lead Sony more like a US company, but with the ensuing four consecutive years of losses.

Well stretched at the end of 14, the 10-year interview mentioned Sony's reform, he still believes that the current Sony does not decline, but to experience a certain stage, although the transformation and revival of a few years later, but it is still not too late. Hirai should have believed so, so he said at CES that the road to revival is far from over and that the success of PS4 and imaging sensors alone is not enough to support the entire group. Today's Sony is no longer the first task is to create products containing technology crystallization, but first let the company out of the mire, back to the normal operation of the road.