Home appliances into the internet

According to sources, home appliances manufacturers are no longer satisfied with the traditional sales model, collectively accelerated the "net" pace. Following the Gome, Suning traditional home appliance stores throw "entity + Internet" planning. Low-key operation for nearly a year Tcl, Lan Shi Online mall began to reload upgrades, officially began the "online" circle money activities. And Skyworth, the United States, Hisense, Konka and other brands, also adopted a variety of models, in the online establishment of their own sales field.

Home appliances category Online shopping mall nearly 1000

In the online "group Buy home Appliances" has become a lot of consumer money tips. According to the Chinese Academy of Social Sciences recently released the "Business Blue Book" forecast, the home grid purchase will be 40 billion yuan in 2009 to double the basis of sales, 2010 home grid purchases will break 80 billion yuan, becoming a business hotspot in 2010.

Jing Dong Online Mall 2009 turnover of nearly 4 billion yuan, 2010 is expected to reach 10 billion. "Jingdong Mall chairman Liu Forecast," in the next 5 years, online shopping mall will become the largest domestic appliance chain enterprises competitors, and will quickly be among the mainstream channels of domestic appliance enterprises.

According to incomplete statistics, the current home appliances Online shopping mall has nearly 1000, Jingdong mall, Century electrical appliances such as retail consumer Web site also rose to fame. Century Electrical network CEO Zhiquan said, "the first half of last year, we have and Changhong, Konka reached a direct agreement; then Skyworth, Hisense, TCL and other domestic giants have joined the ranks of the direct." In fact, on the one hand, the third party home network shopping in full swing, on the other hand, home appliances manufacturers in the network to build their own channels, has been a low-key operation of their own business-to-business or consumer platform. Skyworth, TCL, Grant and other brands have already launched the brand online mall last year.

Traditional Home Appliance Store Transformation "entity + Internet"

"Online shopping" the huge incremental market was once seen as a big rival in traditional stores. In this respect, the traditional store also obviously has its own plan.

Gome Board chairman Chen Xiao recently announced the next five years strategic planning, said "to 2014, E-commerce will achieve the scale of 15 billion yuan, accounting for 15% of the market size of the net." ”

And Suning's "easy to buy" is also a new line, Suning Appliance Marketing Headquarters CEO Kim Ming, said, "Easy to buy" The goal is 3 years in the National Grid to buy more than 20% share, become China's largest 3C home appliance consumer website. Traditional Home Appliances Store Transformation "entity + Internet" Enterprise framework will also start.

For a succession of net, will it lead to online competition to rob the market?

"will be in the product structure and traditional channels diverged, forming a certain degree of differentiation." TCL Group E-commerce Center, said that the price will be built with Taobao, Jingdong prices are basically flat, lower than the traditional price, and staged promotions. Both channels will coexist in the future, and traditional channels continue to play an important role.

Skyworth New channel director Qiang said that the overall market is relatively large, enterprises will try to avoid this competition. "The price is the consumer chooses the network to buy one kind of advantage, but more should be it the convenience of the shopping, the consumption pattern is different is the net purchase volume attracts the consumer the root reason." ”

Suning related Personage said, Suning online mall product price will also below the line product. However, Suning will be on line under the product to a certain extent, to avoid the online mall on the physical store products impact.

Paller Consulting Senior Director Luo Qingxi that, although in the short term online retail, television shopping these emerging channels are difficult to break Gome, Suning appliance entity store monopoly status, but the future market share of home appliance stores will gradually decline, home appliance retail channels will tend to diversify development.