Honey Amoy Xia Wenbin: Mobile Electric business users new customer cost is very high

Absrtact: December 9 News, Honey Amoy founder Xia Wenbin in Billion power network hosted the ninth China Online retail conference, said that the mobile and PC-side is only a change in the scene, but in the access to users in a weak, mobile end of the new passenger's won

December 9 News, Honey Amoy founder Xia Wenbin in the Billion Bang Power network hosted the "ninth China online retail annual meeting" said, mobile and PC-side is only a change in the scene, but in the acquisition of users in the weak, mobile end of the acquisition cost of new customers is very high, but the mobile electric business also has a high degree of user loyalty, The advantage of high repurchase rate.

Honey Amoy founder Xia Wenbin

Xia Wenbin that we have moved the electrical business after the electricity, but only a layer called mobile. The movement may involve the change of scene, the promotion, the operation and so on. But in the acquisition of users, compared to mobile games, mobile is always in a weak position. In the beginning, the electric dealer will make people feel that they are selling things, not fun things.

"The first feeling is to sell things, in our eyes I will not take the initiative to find You (electric), because I have the need to find you, I do not need not." So it is very expensive for mobile operators to have new customers. "Xia Wenbin said.

But he also revealed that while the cost of moving a new customer is very high, the user's loyalty is also very high. Mobile electric business has a very large feature is the flow of decentralized, vertical, not a large platform to master all things, users can use their own needs to the corresponding vertical app.

Xia Wenbin said that mobile end users have a more obvious active demand propensity, according to his introduction, 80% of Mobile end users know what they want.