Hot Cool CEO Yong: Hand Tour "Find Your Sister" why can fire?

Image: Game "Find your Sister" Sina Technology Menghong visit the official website of Hot cool, still can see such a word-asia biggest social game research and development operator. Yet this is no longer enough to describe the hot cool of the moment. For the gaming company set up in 2008, the focus has long shifted from social games to web games, mobile games and other emerging directions. "The game is not the end", Hot Cool CEO Yong talked about the industry, said that the game industry is not easy to make a successful product, and the second is the continued success is very difficult. He would even describe it in very extreme terms. On the other hand, Yong will also say: "To start a business, stick in the game is right." How to adhere to, how to make a game product success rate higher? The answer from hot cool has considerable value for reference. Because recently rage's hand swims "looking for your younger sister" behind, is has the promotion from the hot cool. What's "Looking for your sister"? Official Weibo profile: a combination of the traditional fault-finding series elements and the classic role playing series elements of the game. With humorous story, humorous picture, including rich game mode and props system, support more people online, simple operation, easy to start. This is a type of game hidden object (hidden objects), the player needs to complete the specified action in the specified time. Want to find something in the reality of the common behavior of the design of the game, the most important place is the transformation of fun. Mobile games need to consider how to use the facial features and hands reasonably. Only by giving players a sense of stimulation and fulfillment can they attract more users. and "Temple escape", "Angry Birds" and other hand tour, "Looking for your sister" more test the user's memory and eyesight. This certainly satisfies the player's innermost needs, but limits the time and the unreasonable request, unavoidably gives the person "competes with oneself" the feeling. Yong also admits that the "find your Sister" game design will bring this feeling, but he said "a sense of urgency is a kind of fun, the players can increase the excitement after the conquest." In fact, the "Temple Escape", "Angry Birds" and even the Senate of the "Tetris" will bring different degrees of urgency. The difference lies in good mobile gaming, which requires special attention to fragmentation. "Tetris" is not a fragmented product, once the user is difficult to stop the game in a short time without impact. Of course, continue to socialization, Yong said a game to be accepted for the masses, must have a socialized mechanism, can make good friends between the competition and cooperative relations. Yong, for example, is because of more socialization, "Find your Sister" profitability and life cycle, than the "Temple escape" performance better. Female users are also essential factors. On the one hand, female users prefer to fight less intense games, on the other hand, female users have fewer games to choose from. "Looking for your sister" is such a female user more products, it is said that 10% of female users, can make 30% of users more active. But the interesting, fragmented, socialized, female users mentioned above are not the necessary and sufficient conditions for success.Yong points out that games require creative thinking and design; second, the success of a product is the first to be won by the user, rather than being able to succeed in a vacuum; Yong said: "A good game is a heap of money." The most scarce promotional resources in the hand parade industry. If a channel to support opponents, similar products, a game will be difficult to obtain promotional resources, even if a certain amount of promotion, can not achieve cost coverage. In the promotion of the combination of channels, the effect of the promotion will ultimately be reflected through the number of channels. "In China, it's fast, if it's slow, there's no market," says Yong, who is in the "shanzhai" environment where the response is to be quickly rolled out in the marketplace. Another need for financial support is the BI (decision analysis) system. "The game needs to have patience, this kind of patience lets you have no hope in a long period of time, but at a certain moment the qualitative change", this process needs a very good bi system, observes the user's behavior, several days retention, the loss reason, the ARPU source and so on. All of the above experience in product operation, hot cool ready to turn into a platform service. "If we can solve the problem of developers, we have a reason to live," says Yong, who is now on the verge of death, and his advice is to try to finance a passing product and be able to feed himself with hope.