How does Groupon become the king of the group buying world?

In the world of merchandise discounts, low prices are king. In the world of group buying, Groupon hopes to become king through good customer service.

Since Groupon came online in November 2008, the Chicago group buying site has sold more than 7 million orders in 70 cities. Its success spawned a series of competing websites, such as LivingSocial, Townhog and Homerun, and Groupon is betting on a near-fanatical customer service rep to lead the pack.

Why is Groupon so successful? So that internet giants like Google want to buy it?

The following 8 areas may show Groupon's uniqueness.

1. Promotional Display design exquisite

Groupon has a simple and straightforward title for each purchase. And in the title next to highlight the actual purchase details. Can catch the customer's eyeball.

2. Provide contact telephone number voluntarily

If you are a businessman and have a problem trying to contact Groupon, you can call Groupon's headquarters to solve the problem. I bet you can't find Amazon.com's service phone!

3. Forecast and make up for dissatisfaction

If you click on the Unsubscribe button, you will be transferred to a page with a Groupon employee (named Derrick) video. There's a button that says "punish Derrick." Once you click on it, a person will do the past and splash on Derrick's face. At the same time there is a message: "This trick is too bad!" I hope you will be happy. What do you want to do for Derrick? Another button appears, "Cancel out". The interesting truth is that "Derrick" is actually Groupon's CEO Andrew Mason.

4. Apology

Groupon's job is actually to approve the good merchant. If Groupon sells a lot of discounts and the business stops, all the employees in Groupon's group are holding a sign that says "We're sorry". They then send out the photo and give a full refund to the customers who bought the discount volume.

5. Iron General Guarantee

If you have an unpleasant Groupon experience, the company will have a full refund, even if you have already used the coupon. They call it "Groupon's guarantee," and it is said that only a small number of customers ask for a refund.

6 Let the customer discuss the product on the website

Every single Groupon message has its own discussion in the forum. Potential customers can ask questions about this single discount before buying. This discussion will always work, so customers can add feedback after they have finished spending. Other companies do not have this feature.

7. Bi-directional evaluation

Groupon's success is based on the common satisfaction of customers and businesses. Customers can mark businesses they like or experience badly. At the same time, businesses can also make an evaluation of loyal customers, or to mark out unfriendly customers.

8 Call center as a chance to maintain customer loyalty

Groupon's customer service center does not have a written problem script. There is no predetermined time limit. The customer service representative is thought to be able to solve the customer's problem on the first call.