How does the mother and infant area technology product marketing? You need to be aware of this.

It is not easy to pick clothes for women, and it is even more difficult to choose clothes for a woman who has a physical condition that changes every day. It is a very challenging thing to do the mother and child technology products. New dads and new moms are busy taking care of their children every day and persuading them to buy your smart device is not easy.

Recently, re/code author Katherine Boehret A series of maternal and infant products in the United States survey, to draw some experience in the field of marketing, and share with you:

Parents are willing to buy big brand, high price products in order to rest assured

Just as parents, spending money on children is unambiguous. They are willing to spend more money to ensure the safety of their products and they can feel more at ease. Now some companies in the market seize this point, at a higher price to provide more high-end products and services.

There are, of course, Web sites that follow this trend, such as weespring. This is a mother and child product reviews site, parents can be on the site for mother and child products, scoring for others to make recommendations. Allyson Downey, founder and CEO of Weespring, said: "Parents just want to give their children the best and not care how much money they spend." There is a deep sense of unease in their minds about what they might do wrong, so sometimes they can make up for the uncertainty with money. "The goal of Downey is to get people who are just parents to find a product that they really love by commenting on different products without having to feel guilty about using a bargain," she said.

Customer loyalty to the product is reflected in the Word-of-mouth effect, rather than repeat the purchase

Babies grow very fast and have new changes every day, so there's not much time left for tech companies. In this area of maternal and infant products, the value of Word-of-mouth is much greater than traditional advertising.

4moms is a company that produces intelligent baby products. "Our best form of advertising is the first line of moms, who know a lot and are willing to share their experiences with other moms," said Teresa Hammond, vice president of marketing for 4moms. ”

4moms launched the breeze is very good, easy to use, but the price is relatively high.

To get a good reputation, excellent products are the first. I have tried 4moms competitor's product, although the price is many, but the experience really is inferior. The 4moms crib, although priced at $300, is great, and I'd like to share it with other friends who just became moms.

Consumers should pay more attention to the customer's feedback in the face of pregnant women and parents

Pregnant women and early parents have a lot of parenting experience and their opinions are well worth listening to.

Rest devices is a company that makes baby sleep monitoring products, and they produce MIMO baby pajamas that can collect data on babies ' sleep through sensors.

Dulcie Madden, co-founder and CEO of Rest Devices, believes the company needs to be a patient listener. All Rest devices are done by themselves. By listening to consumer feedback, you can better improve the company's product development and marketing strategies.

4moms also took a similar approach, and their offices always had lots of babies to test the product. "We are not doing technology for technology," said Hammond, vice president of marketing for the company. We want to really solve the user's pain point, so in the product development and sales process needs to listen to a large number of user feedback. ”

What to do when the pregnancy is over or the baby grows up?

The technology companies that do mother and child products know that they have limited time to contact a family. Therefore, users can not be expected to repeat the purchase of a product, but should continue to open up new product categories.

The company that manufactures the MIMO baby smart Pajamas is now developing products for older children, including children's potty and early-childhood products. In early 2016, 4moms will also release a new baby car seat to simplify the steps for parents to install safety seats. In the future 4moms can also be launched for older children's products. and comments on the site weespring long-term goal will be to comment on the category of products to expand to the children before the University of all the daily necessities.

The growth of children is very fast, so the technology companies must keep up with the rhythm, to provide young parents with enough good products, so that they are willing to share with friends around. Only thoughtful products can truly capture the user's heart.

Award。