How far away are O2O?

O2O is not a new concept, but after a period of fermentation, the concept has recently been fired up. However, the difference is that this time is no longer just the media and the industry "from high", but really began to enter the public's consumption awareness, which is the most gratifying to the author of the place. So today we're going to talk about the O2O at this stage.

How far away are O2O?

Let's see something boring first, what is O2O? We can continue to talk about this concept. O2O is online to Offline (from line to line), refers to the offline business opportunities and the Internet, let the Internet become the front line of the transaction, online consumption, online experience.

It should be emphasized that online payment is the soul of O2O and the core part. So early gourmet group buying is not O2O? Of course not, because that mode is only online booking, still is final online payment. And now the group is the standard O2O mode, online payment offline experience.

Online payment is the core

Here are some interesting things--case, to see how O2O will bring us ordinary people how to experience. This is the original cause of this article, O2O really happened in our side. There are two more recent cases, apart from the standard O2O consumption experience of our previous "Limousine service" evaluation.

The author recently in the rest area found that our beautiful colleagues are receiving professional nail, ask after only know that this is her through the app online booking professional nail Division to provide door-to-door service. The whole process is to pick a nail artist in the app-provided platform, make an appointment, pay, and wait for the door to serve.

Online housekeeping

There is also a colleague has been enjoying the convenience of O2O, he will be online every two weeks to book a domestic workers door-to-door clean-up work. In the process, he does not need to go everywhere to find stickers posted on the wall of small ads, just want to be on the internet in the corresponding domestic platform to pay, the platform will be randomly assigned to the domestic service orders.

From the above two examples, it can be seen that O2O is not a tall concept, it can be in a variety of details of the way lodged in the general population of the side. O2O is a new way of spending and lifestyle, that's all.

Page 2nd: Why did O2O suddenly fire?

Why did O2O suddenly fire?

So when did O2O enter the Chinese perspective? I do not know whether there are some people remember a few years ago Taobao appeared in a "commodity"-the generation of grave. This news has once become a social novelty, and no one knows that a new industry is forming. Now look back, we even admire the seller's foresight.

This contributed to a problem, why Taobao can only sell in kind? Can the service be sold? Now I believe everyone will be indifferent to the question of "of course". In fact, this means that the seeds of O2O have been planted in the hearts of the public, but they do not realize it.

On behalf of the grave

The fundamental reason that O2O can rise is that consumers have begun to subconsciously generate demand for such services. First of all, it can effectively solve the problem of consumer information occlusion. Consumers can purposefully choose the appropriate platform to obtain the list of services they need. As we said in front of the home economics that case, the original we find a home economics only two ways, acquaintances introduced, or find small ads. The situation has changed greatly after the O2O.

The recent rise of a "personalized door-to-door service" trend, you can also see consumers more "lazy", hoping to be able to enjoy the service, and now even the car wash industry can door-to-door service. These are the new needs of the development of consumption to a certain stage.

So why didn't the O2O rise a few years ago? Because the technology is not mature. So the immediate cause of O2O is the technological advances, or the rapid advances in mobile technology.

The new mobile payment technology further simplifies the payment process, making the online payment process as convenient and natural as a purse-bag, allowing people to stop paying for online payments because of the complexity of the exclusion.

Mobile payment

In the large data age, the analysis of consumer data has become the common demand of merchants and consumers, the former need to be more accurate description and analysis of consumer behavior and personality map, the latter want to optimize their consumption habits.

However, more importantly, the establishment of the platform, by the business leaders set up a series of platforms so that practitioners have the space to release, but also let consumers have a purpose. Platform is a gathering of talent and merchandise venues, we are familiar with Taobao, net is such a existence, their contribution to O2O can not be ignored.

In addition, there are lbs, two-dimensional code and other techniques of continuous promotion and integration, are O2O can be an important condition of today's outbreak. In general, O2O not from the stone, but a series of social needs, technological development of mutual fermentation results.

Page 3rd: Social change caused by O2O

Social change caused by O2O

We said earlier that O2O is not a tall concept, but a new way of spending and lifestyle, but it is also a great invention.

This is not contradictory, said it is not tall is based on consumers. Consumers can easily accept the O2O model, it does not have a high threshold, not high-tech, but deep folk, pro-people.

But for businesses, it's great for consumer behavior, and even for the whole new lifestyle change. It brings new consumption idea and consumption idea, brings to the market fresh vigor, it even promotes the whole social relations of production reconstruction. You might think it's a bit exaggerated and we'll take it slow down.

The change of social production relations

After the rise of Taobao, began the first step to collapse the original social production structure, a large number of people from the original subordinate structure (companies, units) freed out of their own business.

However, Taobao is more of a solution to the problem of physical transactions, and O2O can be seen as an addition to the service industry by the subversive action. New technology allows practitioners attached to domestic companies, labor companies, etc. to become freelancers and to offer their services more freely to consumers through more platforms. This can be said to be a great liberation of productivity.

The word "platform" has appeared in our article many times, and it is the key component of Internet commerce. The platform offers a whole range of solutions from display to payment to after-sale, allowing practitioners to be alone.

The importance of the platform

Some people have questions, so it seems that the platform and the original company is not the same? In fact, there is a big difference between the two. Unlike the original organizational structure, the platform does not forcibly bind its members, and practitioners can provide their services on multiple platforms at the same time. Practitioners are not responsible for the platform, but completely belong to themselves, or even packaging themselves into a brand, reflecting the value of individuals.

With regard to the change of social industrial structure in today's era of change, interested netizens can take a look at the issue of "Luo thought: The Love and fear of this generation".

So O2O seems to be a new consumption pattern, but in fact society itself is a collection of production and consumption, the change of consumption mode will affect the form of the whole society eventually. In this way, O2O is not a business, an industry needs, but the technological revolution driven by the inevitable result.

4th page: "Embrace this wonderful Time"

"Embrace this wonderful time."

There is no doubt that the current industry giants are actively laying their own O2O system, which is the biggest move is Alibaba's Alipay and Tencent's micro-letter payment two systems, in fact, the beginning of the "Taxi software War" is derived from this.

It can be seen that the importance of O2O no longer needs to be demonstrated. Before I saw the view that O2O is a new concept of speculation, so that can bypass the giants of the existing areas to achieve the curve overtaking. I do not agree with this, O2O is not because of speculation has arisen, but because of its significance has been important.

But have to say, today's O2O everybody is in stones, have no ready-made experience can draw lessons from. For example, micro-letters and Alipay are trying to achieve the entire consumption chain of the closed loop, on this point of view that this is essentially a O2O.

Closed-loop mode

I agree with this, O2O is not only a business model, it is a way of consumption and even lifestyle, openness should be the ultimate destination of O2O, closed-loop essence is another "island" formation. Maybe the closed loop can achieve a business miracle, but it's a curse for the whole model.

Of course, the giant layout O2O naturally has its own purpose, and we can only rely on the Giants to take this model first, and then to consider the future development. In other words, closed-loop mode is the only way to O2O, the open road is the real distance.

So how should an ordinary consumer treat O2O this consumption pattern? My advice is "embrace O2O, embrace this wonderful time". We should be glad to be born in this era of change, and now we are experiencing a change that is no less than the industrial revolution, and our productive lifestyles are undergoing dramatic changes.

What is the change? Before we went to a new place to buy a local map first, now subconsciously to open the phone map, this is a change. In the same way, we had to wash the car before the first thought is to drive to wash the car, and now subconsciously is the mobile phone under a single appointment to wash cars, this is the concept of O2O.

In short, it is the transformation of ideas, not stubborn resistance to new things. Remember those who were eliminated by social change? For new things please always keep an open mind, stick to the old way of life no one will give you the "traditional Guardian" certificate, in a fresh era we need new changes.