How to achieve the ultimate effect of enterprise marketing from data fingers

In the tide of the network, many enterprises have launched their own web site construction, launched their own network marketing strategy, especially some e-commerce companies, may have a lot of such a feeling, their own web site marketing platform layout launched, the more forward, feel the more dazed, do not know the future profit point where. That is, the more you do, the more panicky you tend to be. Why not?

I guess the right ah: is often the enterprise feel that the network is not like the entity, their feelings do not have the ability to control, because they feel that can not predict the controls, small scale, but also line, slightly scale, to a large extent there are too many uncertainties. Here, the author believes that the enterprise's network marketing, to understand the market from the data analysis, so that their decision-making based on reliable information and data, from the vast network through data analysis to find gold.

Data discovery of your own website platform

After the completion of their own website construction, the enterprise's network marketing to understand the first from their own web site, found useful information, in-depth analysis of the relevant data. For example, where does the traffic from your site come from? From the search engine or from other forums on the introduction of the link, or which platform ads? Visitors have access to those pages, the most visited pages and the rate of conversion of their web site is how much relationship? Those things sell the most fire, Then analyze why these things sell more fire than others. From the data we visit and deal with, we explore information that is useful for our own website operations and provide strong data support for our company's decisions. So, we find the data, we need to analyze the data accurately, and draw the accurate conclusion.

Site external Data Mining

It's kind of like market research, is just the network marketing, we can use a variety of ways to collect data, such as their own customers call a return visit information data analysis, Web site customer comments and evaluation, or a professional consulting companies to carry out surveys, or to buy some of their research data, of course, is to find the authority of the Organization. Of course, the easiest thing to do and the most reliable thing is to get some data from the right way, for example, the company's telephone return visit and comments, you can list the detailed preparation of a return visit items, detailed understanding of the customer's situation, and through the way of keyword screening, access to accurate marketing and operation of the situation, and take corresponding measures in time.

Analysis Methods of Fishbone schemata

We get the data from the hand and get useful information from the data, often the data on the website is involved in all aspects, we have to learn to sort out the information and conclusions. We can use the Fishbone map of all the information and solutions to string together, so that the data information at a glance for the company's decision-making services. We comb out and own network marketing the key points, and then from the heel to the leaves of the problem analysis thoroughly, form a fishbone map form. For some details, we are assigned to the relevant departments, let them further analysis, such a layer, from the data to get a reliable conclusion.

In-depth analysis of the details

Details like leaves, is a web site operation of the tree to obtain the most direct food, for example, the site of the customer return link, on the one hand, from the local data to understand the quality of their products, for their own quality control of the company to provide information, on the other hand, it is also easy to understand the user's use of their own company's products. For example, we can extract the maintenance product properties, model, size, purchase date, etc., for some more easily bad products, we can combine the cost analysis should be extended warranty, so that users more satisfied with their products.

In today's information age, there is gold in the data, so is the network marketing of enterprises. With a wealth of data access channels, with the right data analysis methods, we in their own network marketing can be more assertive initiative to take the right operation strategy. Step-by-step of the collection of data, serious analysis of data, should be said to be an invincible enterprise Internet marketing an important factor.