How to do good mail marketing

More and more people are getting used to surfing the Internet, browsing the web, checking the mail. Mobility has become an inevitable trend for Internet development, and many internet companies, including Facebook, are moving ads as the next gold rush. As the world's largest online retailer, Amazon naturally does not miss opportunities.

Today is not about the mobile ads on the web, but the marketing ads sent by email.

Generally speaking, there are some basic requirements for ads to be displayed on this small screen: fonts and pictures are big enough to click on the link button ... The friendly mail content interface is easier to attract consumers. This, Amazon has done.

1. Selling mail

Father's Day is coming, and many online stores are sending holiday promotions to consumers. The image below is a promotional message from Amazon that fits the two elements of the convenience of mobile phone reading: The product list is elongated, the 480px width fits the screen size of the phone, and the white bottom highlights the product picture as well as text and links.

2. Shopping Cart Reminder Mail

Many people have had the experience of putting a product into a shopping cart and then not buying it and removing it from the cart. Amazon stimulates purchases by following this reminder message.

The message content is 320px wide, the webpage link is clear and visible, it is easy to urge the consumer to click to view the shopping cart, thus stimulating consumption. Bottom of the list of items whether on the computer or on the phone there is hardly anyone to go to the one by one-click View, Amazon chose to give a large yellow button at the top of the list to facilitate users to click.

3. Product Recommendation Mail

The visual style of this recommendation is similar to both of these, and is a lanky layout suitable for mobile reading. Placing the "more content" and "Add to Buy List" button at the bottom of the product picture also makes the whole message look more layered than the basic function of clicking it.

Of course, this interface is a bad reading experience on the computer. For PC users in the ad mail, the picture of the product is definitely the protagonist.

4. Daily Marketing Mail

The left side of the image below is the mail ad, and the right side is the Web ad. Users are always in the information consumption, instant consumer decision is the key to stimulate the purchase. In the marketing mail, the product picture and the price as well as the product description are indispensable. The following image of the mail ads if the same as Web ads to enlarge the title and picture, the effect will be better.

5. Kindle Daily Promotion Mail

This is a negative example of a mail and web advertising: Although the relevant links have, but the book picture is small, the relevant information font is too small to read, and the title, price and other important information submerged in a whole paragraph of text, did not highlight the focus. This kind of bad advertising interface naturally makes people inadvertently browsing, let alone aroused the desire to buy.

6. Responsive Emails (content adjustable mail)

The image below is the same message that is displayed on the computer and on the phone, and the content of the message can be adjusted automatically according to the monitor. Whether on the computer or mobile phone, the overall structure of the message content is distinct, different content by the navigation bar separated, belong to the friendly reading interface.

Each module is also a separate arrangement, simple lines.

7. Paper Advertising and mail advertising

Two ads have the same content, but the content on the right side of the message is adjusted in the layout:

The title is highlighted in different colors

A white background with an entire gray or gray box highlighting content to make the content more concise

The final message is the CTA action button (click the Buy button), not the site homepage link

From the above 7 examples are not difficult to sum up successful mail advertising marketing must have the characteristics: the content should be clear, the layout should be simple, focus on highlighting.

Original in English: Mobile in the wild:a look at Amazon Emails